susanoldhaminfx598socialmedia

infographics for social media

susanoldhaminfx598socialmedia

contentstrategy

susanoldhaminfx598socialmedia

Goals for infographics � Tell a story

�Make it relevant to the topic � Keep it brief for mobile, okay to go deep for web � Funny and crazy can be effective

� Linkbait � SEO/increase rank � Leverage lists � Title and tag appropriately for target audience

susanoldhaminfx598socialmedia

data strategy

Adding it up � Respect the numbers

� Do your homework � Use data relevant to your topic � Compare apples to apples

� Find the data � Government sources � Verify online sources � Do your own surveys � Credit the source

susanoldhaminfx598socialmedia

designstrategy

Designing infographics � Keep it simple

� Limit colors � Limit types of data

� Design for mobile � Plan for touch � Bigger fonts �Narrow format

� Design for blogs � Complexity generates comments � Better linkbait � Block format

susanoldhaminfx598socialmedia

20%of studentsask questions after class

presentations