Infographics eng
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18-Oct-2014 -
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Transcript of Infographics eng
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Digital marketingby PhDr. Ladislava Knihov
YOUR LOGO1WelcomeBienvenueWillkommenBenvenutoBienvenidaykoso tervetuloa welkom
YOUR LOGOContent marketing and Infographics
xxiYOUR LOGO3
John Amos ComeniusYOUR LOGO
ORBIS PICTUSJohn Amos ComeniusYOUR LOGOORBIS PICTUS
John Amos ComeniusYOUR LOGO
John Amos ComeniusYOUR LOGO
John Amos ComeniusYOUR LOGOContent marketing and Infographics
xxiGraphicInformationYOUR LOGO9Content marketing and Infographicsxxi
YOUR LOGO10Content marketing and Infographicsxxi
YOUR LOGO11Content marketing and Infographicsxxi
YOUR LOGO12Content marketing and Infographics
xxiYOUR LOGO13Content marketing and Infographicsxxi
YOUR LOGO14Content marketing and Infographicsxxi
YOUR LOGO15Content marketing and Infographicsxxi
YOUR LOGO16Content marketing and InfographicsEditorial Infographics
idea >research >content >story >designYOUR LOGO17This section of my presentation will walk you through the typical production of an editorial infographic. From idea to design.Content marketing and InfographicsxxiEditorial Infographics
idea What makes an idea good ?? YOUR LOGO18Content marketing and InfographicsxxiEditorial Infographicsidea IDEA: What makes an idea good ??
Is it relevant to your target audience?How does it help to achieve your communication objective?Is it meaninful?123YOUR LOGO19Content marketing and InfographicsxxiEditorial Infographicsidea IDEA: What makes an idea good ??
Will other people find it interesting?Is it authentic?Is it valuable?456YOUR LOGO20Content marketing and InfographicsxxiEditorial Infographics
research RESEARCH: Data and source qualityaccuracy of informationpersuasive and consistent designproper contextualization of the informationYOUR LOGO21Content marketing and InfographicsxxiEditorial Infographics
research RESEARCH: Data and source qualityWould the New York Times be satisfied with the methodology employed by you?Would the New York Times be satisfied with the quality of the research content? YOUR LOGO22Content marketing and InfographicsxxiEditorial Infographics
research RESEARCH: Rules for researchMake sure the source(s) tells/tell a story.Make sure your sources are reliable.Make sure your sources are relevant.123Limit your sources for consistency.4YOUR LOGO23Content marketing and InfographicsxxiEditorial Infographics
content CONTENT: Copywritingaddress copywriting with integritymove the story aheadexplain the information's significanceYOUR LOGO24Content marketing and InfographicsxxiEditorial Infographics
content CONTENT: CopywritingQuantitative/data-driven infographicsQualitative/entertaining infographicsBriefing123Design4YOUR LOGO25Content marketing and InfographicsxxiEditorial Infographics
content CONTENT: CopywritingLayout + HierarchyIllustration + Design aestheticBranding opportunities123Data visualization best practices4YOUR LOGO26Content marketing and InfographicsxxiEditorial Infographics
story CONTENT DISTRIBUTION: Sharing your storyposting on your sitedistributing your contentpatience pays dividendsYOUR LOGO27Content marketing and InfographicsxxiEditorial Infographics
design INFORMATION DESIGN: Best practicesillustrationdatavisualizationYOUR LOGO28Content marketing and InfographicsxxiEditorial InfographicsTHE FUTURE OF INFOGRAPHICS
YOUR LOGO29Content marketing and Infographics
xxiContentmarketingYOUR LOGO30Content marketing and Infographicsxxi
Contentmarketingentice readersgetting the message across quicklymemorable content & shareabilityGoals:YOUR LOGO31Content marketing and InfographicsxxiEditorial InfographicsThe beauty of data visualization
YOUR LOGO32Content marketing and InfographicsxxiEditorial InfographicsPRACTICE
YOUR LOGO33Content marketing and InfographicsxxiEditorial InfographicsPRACTICE
Create your own INFOGRAPHICS.Sign it at the back, bring it next time and take part in anINFOGRAPHICS EXHIBITION.12YOUR LOGO34Content marketing and InfographicsxxiEditorial InfographicsLiterature
YOUR [email protected]
Do you have any questions????YOUR LOGO36
Digital marketingby PhDr. Ladislava Knihov
YOUR LOGO37Other261581.8Other261581.8