user experience agency

Marcus Marritt Creative Services Director

marcus@zabisco.com

0203 1511 330

Hello!

Infographics – A versatile, flexible, hard working business tool

What’s important to remember with infographics is that they can work for you in so many different ways.

As long as your content / data story is relevant AND strong enough, infographics can be employed in multiple business comms situations – whether they be internal or external.

Infographics as a business tool

In this document, by giving real executed examples of infographics, I will explain how valuable a modern business tool infographics are.

Lets explore more ……..

Design

Infographics; a brief introduction

Infographics; a brief introduction

Infographics have the power to stimulate your audience. By presenting ideas more efficiently, it gives your business or organisation the power to better communicate specific concepts, complex processes and / or business results.

Ultimately giving a greater understanding of what you want to communicate.

Design

Infographics in internal comms

Infographics in internal comms

Infographics are not only about communicating your content story to others, but can help you understand your own data.

Using visual cues, infographics can help you discover and understand inherent relationships in your data activity.

You may have a business decision to make, a need to review recent results, or a organisational structure to review – data visualisation can really help you understand the situation.

Infographics in internal comms

Zabisco – Mobile App v. Mobile Web

How a infographic can help map out a key strategy decision, whether a mobile app or mobile web is right for you.

Whether you have a A/B strategy decision to make, or you are exploring multiple options, using visual cues gives a clear understanding of the benefits and negatives of each.

Infographics in internal comms

Inafishbowl – Organisation structure

How a infographic can help understand your own structural processes and organisational workings.

Whether you are a startup looking to confirm your internal structure and processes, or an organisation undergoing a restructure, data visualisation will help you pinpoint patterns and relationships. Once you have this set, your infographic can be used as a external presentation tool.

Infographics in internal comms

ASOS – Fashion Finder infographic

How a infographic can visualise business growth and results.

Using data visualisation techniques to present sales, growth, results internally gives your team a clear and full understanding of business activity.

(The infographic presented here is a cut down version of the full infographic, to remove all internal sensitive data and results)

Infographics in internal comms

"In an organisation with as many different divisions internally as we have, using infographics to communicate our business activities is a great way to share with the whole team internally what is happening in our industry and the results we are seeing. Breaking away from the standard presentation tools we have used in the past really helps everyone engage with, and be excited about, what we are doing.“

Brenda Van Camp, Senior Director, International Head of Marketing Strategy & Client Insight, Christie’s

(Zabisco are currently working on the first of a series of infographics for internal use at Christie’s)

Design

Infographics in external comms

Infographics in external comms

There are massive possibilities of bringing infographics into your external comms strategy.

We have seen a huge growth in infographic use within PR, to either work alongside a press release or replace the written word with a visual.

Infographics are also strong in giving your audience a soft introduction to what is otherwise a heavy subject matter, such as a full report or industry white paper.

Infographics in external comms

BlackBerry – SMB Infographic

Using a infographic to communicate a product message within a overall campaign strategy.

Adding hyperlinks and interactivity can make the visual work hard for you, and tie in external content sources online.

Infographics in external comms

Acronis – Global Disaster Recovery Index

Using a infographic to visualise

reports / white paper publications. A soft introduction to a heavy content subject matter.

As a mechanism to engage your audience by pulling out the hero stats / content you can establish interest in the audience before presenting the full scale report.

Infographics in external comms

eFIG – The Benefits of Plants

Using a infographic to communicate product information and benefits in a fun and engaging way.

Providing content to your audience as a desktop wallpaper, you can communicate product benefits via a soft sell approach.

Infographics in external comms

Zabisco – The Internet

As a pure marketing tool infographics

can communicate the products,

services, knowledge and expertise

your organisation has to offer.

What better way to show how engaged you are in the industry you work within then by displaying your field of passion in a infographic.

What I aim to have achieved in this presentation by using real executed examples of infographics across multiple business situations, both internal and external comms, is how versatile infographics are as a business tool.

Bringing data visualisation into your comms strategy gives fantastic scope to the engagement and subsequent understanding of your data / content messaging.

(All infographics included in this presentation have been designed by Zabisco)

Marcus Marritt Creative Services Director

marcus@zabisco.com

0203 1511 330

Thank you!