[Infographic] Web Governance is broken - but there is a way to fix it
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So, we see that althou gh the configur ation of Web Governance on various sites may differ, the same Framework can be used to plan them all. That is why it the Framework is such a powerful tool. It enables us to recognize & plan for such differences in a consistent & predictable way. What now?! small scale LARGE SCALE Sample supports Sample team structure A Small to Mid-Scale Web Team can get by with anything from 2-12 FTEs. Resourcing support is not as sophisticated as a large team, though strong leadership & direction is still needed. Web is typically owned by Marketing or perhaps by IT, as a legacy role. A Small to Mid-Scale Web Team can get by with anything from 2-12 FTEs. Resourcing support is not as sophisticated as a large team, though strong leadership & direction is still needed. Web is typically owned by Marketing or perhaps by IT, as a legacy role. To create a stable Web Governance system , we need to arrange all these Activities & Resources into a configuration that works. Vodafone.co.uk Diffily.com As we know, the Scale of Vodafone’s website is massive. This creates a huge management burden & demands a sophisticated resourcing response, incl. lots of staff, tools, budget, etc. As we know, the Scale of Vodafone’s website is massive. This creates a huge management burden & demands a sophisticated resourcing response, incl. lots of staff, tools, budget, etc. Web Governance is a system for managing an online presence in a controlled & orderly way. Web Governance is broken! (But, there is a way to fix it . . .) It delivers the stability you need to focus on online goals, & leads to... But, many syst ems of W eb Governance are extremely unstable, and have... Huge volumes of content Many new platforms to publish on Many new devices to support Higher stakeholder expectations Unhappy Staff Unhappy Users Unhappy Executives Fractious internal relations due to poorly defined roles Team issues often lead to delays & poor web quality Poor quality puts online earnings & reputation at risk The reason is that the balance between the burden of operational activity & the availability of resourcing has been broken. Stability means fewer issues on your web team Stability means better online quality Stability means greater certainty & focus on goals Happier Executives Happier Users Happier Staff Unhappy Staff Unhappy Users Unhappy Executives Happier Executives Happier Users Happier Staff These describe everything you must do to manage a digital presence effectively. The 4 Primary Activities of Web Governance These describe everything you must have to support the 4 Primary Activities (above). The 4 Pillar Resources of Web Governance Scale is the fulcrum that balances Activities & Resources into a workable system of management. These describe everything you must do to manage a digital presence effectively. These describe everything you must have to support the 4 Primary Activities (above). Scale is the fulcrum that balances Activities & Resources into a workable system of management. The Concept of ‘Scale’ Size Leadership Development Maintenance Infrastructure People Processes Tools Budget C o m p l e x i ty E n g a g e m e n t Size The Framework of Web Governance is... It can be ap plied to any size of site It can be applied to any type of site Robust It describes everything to do with online management Comprehensive Scalable Comprehensive But bes t of all , it gives you a system for planning a better balance of Activity vs. Resourcing. This is how... Step 2 Step 3 Step 1 Calculate the burden of management Activity. Ascertain your requirem ent for supporting Resource. Calculate the burden of management Activity. Ascertain your requirem ent for supporting Resource. Measure the Scale of your site. Size Leadership Development Maintenance Infrastructure People Processes Tools Budget C o m p l e x i ty E n g a g e m e n t Size For more about the Framework, go to diffily.com/articles/model.htm Size is an estimate of the effort needed to expedite core operations, esp. content. Complexity is an indication of the technologies used on a site, including hosting. Engagement is a measure of the busy-ness of a site, incl visitors, feedback, etc. Engagement is a measure of the busy-ness of a site, incl visitors, feedback, etc. Measure the Scale of your site. Size is an estimate of the effort needed to expedite core operations, esp. content. Complexity is an indication of the technologies used on a site, including hosting. (For more about these 3 parameters, visit diffily.com/articles/websitescale.htm) (For more about these 3 parameters, visit diffily.com/articles/websitescale.htm) Robust Scalable To show how it works, let’s take an example of a Large-Scale site, such as Vodafone.co.uk 2. As a result, we know... 3. As such, we recommend... 1. First, we measure its Scale... For more about the Framework, go to diffily.com/articles/model.htm We find it has large volumes of content on many platforms, uses complex technology & attracts huge traffic & engagement. We find it has large volumes of content on many platforms, uses complex technology & attracts huge traffic & engagement. (For more details about vodafone.co.uk, visit diffily.com/articles/websitescale.htm) (For more details about vodafone.co.uk, visit diffily.com/articles/websitescale.htm) Each individual Activity is highly specialised & occurs very frequently, thus creating a large management burden. Each individual Activity is highly specialised & occurs very frequently, thus creating a large management burden. The business must invest in lots of Resources, incl. numerous specialist staff with well-defined processes, tools & a big budget. The business must invest in lots of Resources, incl. numerous specialist staff with well-defined processes, tools & a big budget. So, we see how base d on a simple measure of Scale, we are able to envisage a better balance of Activity vs. Resource. Now, le t’s see how to use this insight to create a more stable system of Web Governance. Here we have 2 websites at opposite ends of the online spectrum. Here are 3 ways you c an use the ‘Framework of Web Governance’ to begin stabilizing management on your own site... For an ext ended discussion about the Framework of Web Governance & lots of FREE downloads, go to www.diffily.com/articles Use the predictive qualities of the concept of ‘Scale’ to identify gaps in your approach & start planning a new system. Measure your own Scale Use the d escription of the 4 key Activities & 4 key Resources to think again about how you organize your own operations. Use the simplicity & robustness of the Framework as basis for communicating the challenges of Web Governance to executives. Put order on complexity Start communicating Copyright © 2014 Shane Diffily. www.diffily.com Web teams are under-staffed Web teams are under-funded Web teams have little direction Web teams have ill-defined structure Activity Activity Resource Resource A better ap proach to planning online manag ement is needed. Enter the ‘New Framework of Web Governance’ The New Framework of Web Governance is a conceptual model that maps the demands of online management versus the availability of resourcing & support, to plan a better system of control. The Framework is composed of 3 elements... The New Framework of Web Governance is a conceptual model that maps the demands of online management versus the availability of resourcing & support, to plan a better system of control. The Framework is composed of 3 elements... For more about the Framework visit, diffily.com/articles/model.htm For more about the Framework visit, diffily.com/articles/model.htm Put order on complexity Start communicating Measure your own Scale This includes a robust team structure, a sensible ownership model, well-defined roles & responsibilities, etc. Although there are no ‘silver bullets’, patterns along the lines of the following are often observed. This includes a robust team structure, a sensible ownership model, well-defined roles & responsibilities, etc. Although there are no ‘silver bullets’, patterns along the lines of the following are often observed. A Large-Scale Web Team may have manpower of +20 FTEs with a centralized structure as shown, where leadership is provided by some form of cross functional Web Steering Group. Web is either owned by Marketing or (increasingly) is standalone. A Large-Scale Web Team may have manpower of +20 FTEs with a centralized structure as shown, where leadership is provided by some form of cross functional Web Steering Group. Web is either owned by Marketing or (increasingly) is standalone. In contrast, Diffily.com is tiny. The resulting management burden is so low, that resourcing can be kept very simple & yet still maintain a good balance. In contrast, Diffily.com is tiny. The resulting management burden is so low, that resourcing can be kept very simple & yet still maintain a good balance. HOW? Why not do a quick audit of your Web Governance using the 3-Step Healthcheck method described in my online article at www.diffily.com/articles HOW? Start by learning about the crucial subelements from which the Activities & Resources are composed in your FREE downloads at www.diffily.com/downloads HOW? Start educating your stakeholders about online management & the Web Governance Framework using the FREE slidedeck available online at www.diffily.com/downloads HOW? Why not do a quick audit of your Web Governance using the 3-Step Healthcheck method described in my online article at www.diffily.com/articles HOW? Start by learning about the crucial subelements from which the Activities & Resources are composed in your FREE downloads at www.diffily.com/downloads HOW? Start educating your stakeholders about online management & the Web Governance Framework using the FREE slidedeck available online at www.diffily.com/downloads HOW? Why not do a quick audit of your Web Governance using the 3-Step Healthcheck method described in my online article at www.diffily.com/articles HOW? Start by learning about the crucial subelements from which the Activities & Resources are composed in your FREE downloads at www.diffily.com/downloads HOW? Start educating your stakeholders about online management & the Web Governance Framework using the FREE slidedeck available online at www.diffily.com/downloads
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Something's wrong with Web Governance There is too much content & too little authority. Too many demands & too little budget. Use this easy-to-understand infographic to find out what's gone wrong with Web Governance - and how to fix it.
Transcript of [Infographic] Web Governance is broken - but there is a way to fix it
![Page 1: [Infographic] Web Governance is broken - but there is a way to fix it](https://reader033.fdocuments.in/reader033/viewer/2022060107/554bc72bb4c90530298b5628/html5/thumbnails/1.jpg)
So, we see that although the configuration of Web Governance on various sites may differ, the same Framework can be used to plan them all.
That is why it the Framework is such a powerful tool. It enables us to recognize & plan for such differences in a consistent & predictable way.
What now?!
small scale
LARGE SCALE
Sam
ple
supp
orts
Sam
ple
team
stru
ctur
e
A Small to Mid-Scale Web Team can get by with anything from 2-12 FTEs. Resourcing support is not as sophisticated as a large team, though strong leadership & direction is still needed. Web is typically owned by Marketing or perhaps by IT, as a legacy role.
A Small to Mid-Scale Web Team can get by with anything from 2-12 FTEs. Resourcing support is not as sophisticated as a large team, though strong leadership & direction is still needed. Web is typically owned by Marketing or perhaps by IT, as a legacy role.
To create a stable Web Governance system, we need to arrange all these Activities & Resources into a configuration that works.
Vodafone.co.uk Diffily.com
As we know, the Scale of Vodafone’s website is massive. This creates a huge management burden & demands a sophisticated resourcing response, incl. lots of staff, tools, budget, etc.
As we know, the Scale of Vodafone’s website is massive. This creates a huge management burden & demands a sophisticated resourcing response, incl. lots of staff, tools, budget, etc.
Web Governance is a system for managing an online presence in a controlled & orderly way.
Web Governance is broken!(But, there is a way to fix it . . .)
It delivers the stability you need to focus on online goals, & leads to...
But, many systems of Web Governance are extremely unstable, and have...
Huge volumes of content Many new platforms to publish on
Many new devices to support Higher stakeholder expectations
UnhappyStaffUnhappyUsersUnhappyExecutives
Fractious internal relations due to poorly defined roles
Team issues often lead to delays & poor web quality
Poor quality puts online earnings & reputation at risk
The reason is that the balance between the burden of operational activity & the availability of resourcing has been broken.
Stability means fewer issues on your web team
Stability means better online quality
Stability means greater certainty & focus on goals
HappierExecutives
HappierUsers
HappierStaff
UnhappyStaffUnhappyUsersUnhappyExecutives
HappierExecutives
HappierUsers
HappierStaff
These describe everything you must do to manage a digital presence effectively.
The 4 Primary Activities of Web Governance
These describe everything you must have to support the 4 Primary Activities (above).
The 4 Pillar Resources of Web Governance
Scale is the fulcrum that balances Activities & Resources into a workable system of management.
These describe everything you must do to manage a digital presence effectively.
These describe everything you must have to support the 4 Primary Activities (above).
Scale is the fulcrum that balances Activities & Resources into a workable system of management.
The Concept of ‘Scale’
Size
Leadership Development Maintenance Infrastructure
People Processes Tools Budget
Complexity
Engagement
Size
The Framework of Web Governance is...
It can be applied to any size of site
It can be applied to any type of siteRobust
It describes everything to do with online managementComprehensive
Scalable
Comprehensive
But best of all, it gives you a system for planning a better balance of Activity vs. Resourcing. This is how...
Step 2
Step 3
Step 1
Calculate the burden of management Activity.
Ascertain your requirement for supporting Resource.
Calculate the burden of management Activity.
Ascertain your requirement for supporting Resource.
Measure the Scale of your site.
Size
Leadership Development Maintenance Infrastructure
People Processes Tools Budget
Complexity
Engagement
Size
For more about the Framework, go to diffily.com/articles/model.htm
Size is an estimate of the effort needed to expedite core operations, esp. content.
Complexity is an indication of the technologies used on a site, including hosting.
Engagement is a measure of the busy-ness of a site, incl visitors, feedback, etc.Engagement is a measure of the busy-ness of a site, incl visitors, feedback, etc.
Measure the Scale of your site.
Size is an estimate of the effort needed to expedite core operations, esp. content.
Complexity is an indication of the technologies used on a site, including hosting.
(For more about these 3 parameters, visit diffily.com/articles/websitescale.htm)(For more about these 3 parameters, visit diffily.com/articles/websitescale.htm)
Robust
Scalable
To show how it works, let’s take an example of a Large-Scale
site, such as Vodafone.co.uk
2. As a result, we know...
3. As such, we recommend...
1. First, we measure its Scale...
For more about the Framework, go to diffily.com/articles/model.htm
We find it has large volumes of content on many platforms, uses complex technology & attracts huge traffic & engagement.
We find it has large volumes of content on many platforms, uses complex technology & attracts huge traffic & engagement.(For more details about vodafone.co.uk, visit diffily.com/articles/websitescale.htm)(For more details about vodafone.co.uk, visit diffily.com/articles/websitescale.htm)
Each individual Activity is highly specialised & occurs very frequently, thus creating a large management burden.
Each individual Activity is highly specialised & occurs very frequently, thus creating a large management burden.
The business must invest in lots of Resources, incl. numerous specialist staff with well-defined processes, tools & a big budget.
The business must invest in lots of Resources, incl. numerous specialist staff with well-defined processes, tools & a big budget.
So, we see how based on a simple measure of Scale, we are able to envisage a better balance of Activity vs. Resource.
Now, let’s see how to use this insight to create a more stable system of Web Governance.
Here we have 2 websites at opposite ends of the online spectrum.
Here are 3 ways you can use the ‘Framework of Web Governance’ to begin stabilizing management on your own site...
For an extended discussion about the Framework of Web Governance & lots of FREE downloads, go to www.diffily.com/articles
Use the predictive qualities of the concept of ‘Scale’ to identify gaps in your approach & start planning a new system.
Measure your own ScaleUse the description of the 4 key Activities & 4 key Resources to think again about how you organize your own operations.
Use the simplicity & robustness of the Framework as basis for communicating the challenges of Web Governance to executives.
Put order on complexity Start communicating
Copyright © 2014 Shane Diffily. www.diffily.com
Web teams are under-staffed Web teams are under-funded Web teams have little direction Web teams have ill-defined structure
ActivityActivity ResourceResource
A better approach to planning online management is needed. Enter the ‘New Framework of Web Governance’
The New Framework of Web Governance is a conceptual model that maps the demands of online management versus the availability of resourcing & support, to plan a better system of control. The Framework is composed of 3 elements...
The New Framework of Web Governance is a conceptual model that maps the demands of online management versus the availability of resourcing & support, to plan a better system of control. The Framework is composed of 3 elements...
For more about the Framework visit, diffily.com/articles/model.htmFor more about the Framework visit, diffily.com/articles/model.htm
Put order on complexity Start communicatingMeasure your own Scale
This includes a robust team structure, a sensible ownership model, well-defined roles & responsibilities, etc. Although there are no ‘silver bullets’, patterns along the lines of the following are often observed.
This includes a robust team structure, a sensible ownership model, well-defined roles & responsibilities, etc. Although there are no ‘silver bullets’, patterns along the lines of the following are often observed.
A Large-Scale Web Team may have manpower of +20 FTEs with a centralized structure as shown, where leadership is provided by some form of cross functional Web Steering Group. Web is either owned by Marketing or (increasingly) is standalone.
A Large-Scale Web Team may have manpower of +20 FTEs with a centralized structure as shown, where leadership is provided by some form of cross functional Web Steering Group. Web is either owned by Marketing or (increasingly) is standalone.
In contrast, Diffily.com is tiny. The resulting management burden is so low, that resourcing can be kept very simple & yet still maintain a good balance.
In contrast, Diffily.com is tiny. The resulting management burden is so low, that resourcing can be kept very simple & yet still maintain a good balance.
HOW? Why not do a quick audit of your Web Governance using the 3-Step Healthcheck method described in my online article at www.diffily.com/articles
HOW? Start by learning about the crucial subelements from which the Activities & Resources are composed in your FREE downloads at www.diffily.com/downloads
HOW? Start educating your stakeholders about online management & the Web Governance Framework using the FREE slidedeck available online at www.diffily.com/downloads
HOW? Why not do a quick audit of your Web Governance using the 3-Step Healthcheck method described in my online article at www.diffily.com/articles
HOW? Start by learning about the crucial subelements from which the Activities & Resources are composed in your FREE downloads at www.diffily.com/downloads
HOW? Start educating your stakeholders about online management & the Web Governance Framework using the FREE slidedeck available online at www.diffily.com/downloads
HOW? Why not do a quick audit of your Web Governance using the 3-Step Healthcheck method described in my online article at www.diffily.com/articles
HOW? Start by learning about the crucial subelements from which the Activities & Resources are composed in your FREE downloads at www.diffily.com/downloads
HOW? Start educating your stakeholders about online management & the Web Governance Framework using the FREE slidedeck available online at www.diffily.com/downloads
