73% of respondents say their general perception of the economy in coming years is positive.

In 2012, incentive program budgets are staying relatively stable.

53% say that the involvement of procurement will increase.

One out of three participants plan to use individual travel and increase the use of debit and gift cards in their award selections.

Whereas 42% of respondents in May 2010 were planning to change from international destinations to domestic, only 23% are in March 2012.

were all used as ways to inform and engage loyalty program participants.

POSITIVE FUTURE

STABLE INCENTIVE BUDGETS

PROCUREMENT INVOLVEMENT

USE OF DEBIT CARDS/INDIVIDUAL TRAVEL

INCREASING USE OF POINTS PROGRAMS

GAMIFICATION

2010

OCTOBER 2011

2012

MARCH 2012

1 OUT OF 3

SOCIAL MEDIA CSR COMPONENT

LESS CHANGE TO DOMESTIC

GAMIFICATION, SOCIAL MEDIA AND CSR COMPONENTS

WAYS OF ENGAGING LOYALTY PROGRAM PARTICIPANTS

73% 53%

73% 53%42% 23%

42% 23%

74% 57%33%

74% 57%33% 74%40%

$

TRENDS IN THE

INCENTIVE INDUSTRY*

TREND SUMMARY

*Based on survey responses from 205 industry

professionals

Provided by Aimia Business Loyalty Strategy Team

FOR MORE InFORMatIOn, COntaCt SaMantHa.dECkER@aIMIa.COM

tHIS Study WaS CREatEd by tHE InCEntIvE RESEaRCH FOundatIOn RESOuRCE CEntER