[Infographic] The ultimate guide for setting KPIs for content performance metrics
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TRAFFIC LEADS REVENUE INTER- ACTION Visits Unique Visits Search Traffic Visits New Visits Return Visits Regional Visits Social Shares Comments Actions Social Mentions External Mentions Conversion Rate Number of Leads Cost Per Lead Number of MQLs Number of SQLs Total Revenue TROI Number of Sales ROI KPIs For Content Performance The ultimate guide for setting proper KPIs for each content performance metric Who & how many people are reading your content? What kind of actions are people taking? How do you measure the volume and quality of your leads? How can the revenue your content generated be calculated? Brought to you by Roojoom – the content marketing intelligence platform
Transcript of [Infographic] The ultimate guide for setting KPIs for content performance metrics
TRAFFIC
LEADS
REVENUE
INTER-ACTION
Visits
Unique Visits
Search Traffic
Visits New Visits
Return Visits
Regional Visits
Social Shares
Comments
Actions
Social Mentions
External Mentions
Conversion Rate
Number of Leads
Cost Per Lead
Number of MQLs
Number of SQLs
Total Revenue
TROI
Number of Sales
ROI
KPIs For Content Performance The ultimate guide for setting proper KPIs for each content performance metric
Who & how many people are
reading your content?
What kind of actions are people taking?
How do you measure the volume and quality of your leads?
How can the revenue your
content generated be
calculated?
Brought to you by Roojoom – the content marketing intelligence platform