1. TREND SUMMARY HYBRID ATTENDANCE>=Stays same or increasesMEETINGS* when other audiences join in(like virtual).Interesting tidbits digestedfrom MPI Foundation September 2012 THE FUTURE Provided by Aimia Business Loyalty Strategy Team 70% believe hybrid will be important *Study sample includes 1,800 meetingto the future of meetings. professionals through qualitative and quantitative surveys. HYBRID SUCCESSEXPOSURE25% 25%50% 50%+PEOPLE +Many have yet toPROCESS + organize or attendhybrid meetings.FORMATS + YET TOYET TOTECHNOLOGYATTENDORGANIZE COST CATEGORIESBROADCAST20 The total hybrid event cost is made up of the following categories:TIME $ VIRTUAL $LIVE $ AUDIO $ INTERNET 82%20 minute broadcasttime is preferred for 58%remote attendees. STREAMING VISUALSERVICES PRODUCTION PURPOSEThe primary purposes of a hybrid event:RESULTSExpand Expand education Hybrid meeting93% 82% 82% 58% 58%reach andRe-broadcast met or exceededexpectations.engagement Re-purpose contentFOR MORE information, CONTACT SAMANTHA.decker@AIMIA.COM