7/30/2019 Infographic Social Solar System

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How do B2B companies usesocial media?

THank you for reading!reTurn To THe map

i xi i

ii #..q./

does your company usesocial media markeTing?

wHo owns social media?

Top 3 reasons for social media use*

wHy is THis?

BuT THey wanT To....

wHicH social plaTforms doBusinesses currenTly usefor demand generaTion?*

Take-away messages forB2B markeTers

Companies expect these benefts rom social media demand

generation*

We asked B2B marketers which social media tool they fnd themost intriguing...

Although many departments contribute, Social Mediais most often managed by the PR department.

Most companies admitted they had no strategy in place forincorporating social media into demand generation.

How does your company plan to use social mediamarketing in the uture?

Half of companies using social media marketing are not using it as parto demand generation.

64%

yesIt does

36%

noIt does not

nearly40% of companIes surveyed arent yet tappIng Into the fullmarketIng potentIal of socIal medIa.

some 23% answered that socIal medIa Is not under control of anyone department.

Is your company usIng socIal medIa for demand generatIon?

yes no dont know

about 20% saId a lack of tools prevented them from usIng socIalmedIa for lead generatIon.

however, 25%of respondents say they dont know how theIrcompany plans to use socIal medIa marketIng

although fIgures suggest linkedin is almosT 3x as effecTive asfaceBook and TwiTTer for lead generatIon, It traIls behInd.

Dont departmentalise your social media strategyLike over 20% of businesses surveyed, encourage everyone in the

organisation to work together on a cohesive strategy

Build a plan or converting social identities

Find out which social channels are driving the most activityand ocus there

Use social media tools strategically:

*(Percentages add up to more than 100% as respondents could select more than one option)

Twitter andFacebook forawareness

Facebookcomments forengagement

Social sign-on forconversion

Measure the impactvarious social

networks have ondriving demand.

better understandmarket perceptIon17%

14%

16%

13% 11%

to createcompany/brandawareness

as an outboundchannel for demandgeneratIon

to segment or scoreleads throughsocIal actIvItIes anddemographIcs

broaden reachby encouragIngsocIal sharIng

pr/communIcatIons (26%)

shared between dIfferent departments (23%)

websIte team (11%)

creatIng

awareness(83%)

Increased reach andbrand awareness

(50%)

encouragIng

socIal sharIng(56%)

drIvIng Inbound leadsto Increase revenue

(35%)

gaInIng trust

& followers(55%)

measurable Impact ondemand or revenue

(28%)

83%

56%55

%

32%22%

create awareness forour company/brand

through socIal medIachannels

get vIsItors toshare our messagessocIally to broaden

our reach

Increase trustby accumulatIng

socIal followersor lIkes

as an outboundmarketIng channel for

demand generatIoncampaIgns

better understandIngmarket perceptIonof our brand and

products

43%

00%

20%

40%

10%

30%

50%

33%25%

18%

no strategy Inplace

the company Isunder unclear

of the value

Its notapplIcable

we dont have thetools

socIal sharIng buttons (29%)

socIal actIvIty wIdgets (22%)

socIal sIgn-on (10%)

facebook (80%) twItter (78%) lInkedIn (51%)

35% 12%

53%

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