[Infographic] Shine the Spotlight on Energy-Efficiency Incentives
1
SHINE THE SPOTLIGHT ON PEOPLE ARE ENLIGHTENED ABOUT ENERGY-EFFICIENT PRODUCTS Today, most consumers are aware that energy-efficient products are available. In fact, 93% are familiar with LED and CFL lightbulbs, thanks to extensive news coverage and advertising about the recent phase-out of traditional incandescent bulbs in the US. Awareness of the ENERGY STAR ® Label is also high — only 16% of consumers are not familiar with this 22-year-old, government-backed program. HOW FAMILIAR ARE YOU WITH THE FOLLOWING ENERGY-EFFICIENT PRODUCTS? APPLIANCES, SUCH AS DISHWASHERS, WASHING MACHINES, REFRIGERATORS HEATING AND COOLING EQUIPMENT, SUCH AS AIR CONDITIONERS LIGHT BULBS, SUCH AS LEDS OR CFLS IF YES, WHERE OR HOW DID YOU BECOME AWARE OF THESE REBATES OR INCENTIVES? SELECT ALL THAT APPLY. 40% 11% 34% 18% 59% 7% 49% 48% 34% ARE YOU FAMILIAR WITH THE ENERGY STAR LABEL? A BRILLIANT COMBINATION: SAVE MONEY AND ENERGY When it comes to purchasing these products, consumers’ motivations are straightforward. Eighty percent want to save money on their utility bills, and 92% agree that energy-efficient appliances will achieve this goal. Seventy-one percent want to save energy. Purchasing the right product can certainly fufill both of these desires. WHY HAVE YOU OR WOULD YOU PURCHASE AN ENERGY-EFFICIENT PRODUCT? SELECT ALL THAT APPLY. I am interested in long-term savings on my energy bill Saving energy is important to me They are better for the environment They are quieter They work better Buying them boosts the economy They make my home more comfortable 80% 71% 49% 24% 24% 22% 20% INDICATE HOW YOU FEEL ABOUT THE FOLLOWING STATEMENTS. A BRIGHT IDEA: PUSH YOUR PROGRAMS Here’s the real opportunity: Tell consumers about the rebates and incentives available when they buy energy-efficient products. And then tell them again. Although more than 4 out of 5 shoppers know about the available products, 53% of them are not aware of the additional savings that can accompany their purchases. And, since saving money and energy is important to these consumers, this opportunity to save even more is sure to be appealing. ARE YOU AWARE OF REBATES OR INCENTIVES FOR PURCHASING ENERGY-EFFICIENT PRODUCTS? Using energy-efficient appliances in my home saves me money on my energy bill. Energy-efficient appliances are better for the environment. Buying energy-efficient appliances boosts the economy. Energy-efficient appliances make my home more comfortable. Energy-efficient appliances work better than non-energy-efficient appliances. 53% NO 47% YES 42% THE STORE WHERE I SHOP FOR APPLIANCES 38% TV, RADIO OR NEWSPAPER ADS 36% MAIL, EMAIL OR BILL MESSAGES FROM MY UTILITY 25% MY UTILITY’S WEBSITE 17% NEWS STORIES 16% RETAILER WEBSITES 14% ONLINE ADVERTISEMENTS 12% FRIEND OR NEIGHBOR 9% CONTRACTOR OR INSTALLATION COMPANY OUR CONCLUSIONS? You can encourage today’s deal-seeking consumers to purchase more energy-efficient products by making sure they know about all available incentives. Need help? Call Blackhawk Engagement Solutions, the energy incentive experts. ENERGY-EFFICIENCY INCENTIVES AND MORE CONSUMERS WILL PARTICIPATE Today’s deal-seeking consumers are looking for smarter ways to save. Energy-efficient products are a great option, thanks to rebates, incentives and long-term utility savings. In a recent national shopper study, we asked 2,870 Americans about their awareness of, participation in and reasons for choosing energy-efficient product and services. Our respondents represent standard US demographics — and are in both regulated and competitive markets. VERY FAMILIAR SOMEWHAT FAMILIAR NOT VERY OR NOT AT ALL FAMILIAR YES, I HAVE PURCHASED ENERGY STAR ITEMS YES, BUT I HAVE NOT PURCHASED ENERGY STAR ITEMS NO, I AM NOT AT ALL FAMILIAR 67% 17% 16% bhengagement.com/services/energy • 866.219.7533 • [email protected] © 2015 Blackhawk Engagement Solutions, Inc. All rights reserved. 59% 47% 26% 24% 23% 33% 36% 32% 31% 30% 7% 16% 37% 40% 42% 1% 1% 5% 5% 5% strongly agree somewhat agree neutral do not agree
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Transcript of [Infographic] Shine the Spotlight on Energy-Efficiency Incentives
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S H I N E T H E S P O T L I G H T O N
PEOPLE ARE ENLIGHTENED ABOUT ENERGY-EFFICIENT PRODUCTSToday, most consumers are aware that energy-e�cient products are available. In fact, 93% are familiar with LED and CFL lightbulbs, thanks to extensive news coverage and advertising about the recent phase-out of traditional incandescent bulbs in the US.
Awareness of the ENERGY STAR® Label is also high — only 16% of consumers are not familiar with this 22-year-old, government-backed program.
HOW FAMILIAR ARE YOU WITH THE FOLLOWING ENERGY-EFFICIENT PRODUCTS?
APPLIANCES, SUCH AS DISHWASHERS, WASHING
MACHINES, REFRIGERATORS
HEATING AND COOLINGEQUIPMENT, SUCH AS
AIR CONDITIONERS
LIGHT BULBS, SUCH AS LEDS OR CFLS
IF YES, WHERE OR HOW DID YOU BECOME AWARE OF THESE REBATES OR INCENTIVES?
SELECT ALL THAT APPLY.
40% 11% 34% 18% 59% 7%
49% 48% 34%
ARE YOU FAMILIAR WITH THE ENERGY STAR LABEL?
A BRILLIANT COMBINATION: SAVE MONEY AND ENERGYWhen it comes to purchasing these products, consumers’ motivations are straightforward. Eighty percent want to save money on their utility bills, and 92% agree that energy-e�cient appliances will achieve this goal. Seventy-one percent want to save energy. Purchasing the right product can certainly fufill both of these desires.
WHY HAVE YOU OR WOULD YOU PURCHASE AN ENERGY-EFFICIENT PRODUCT?SELECT ALL THAT APPLY.
I am interested in long-term savings on my energy bill
Saving energy is important to me
They are better for the environment
They are quieter
They work better
Buying them boosts the economy
They make my home more comfortable
80%
71%
49%
24%
24%
22%
20%
INDICATE HOW YOU FEEL ABOUT THE FOLLOWING STATEMENTS.
A BRIGHT IDEA: PUSH YOUR PROGRAMSHere’s the real opportunity: Tell consumers about the rebates and incentives available when they buy energy-e�cient products. And then tell them again.
Although more than 4 out of 5 shoppers know about the available products, 53% of them are not aware of the additional savings that can accompany their purchases. And, since saving money and energy is important to these consumers, this opportunity to save even more is sure to be appealing.
ARE YOU AWARE OF REBATES OR INCENTIVES FOR PURCHASING ENERGY-EFFICIENT PRODUCTS?
Using energy-e�cient appliances in myhome saves me money on my energy bill.
Energy-e�cient appliancesare better for the environment.
Buying energy-e�cientappliances boosts the economy.
Energy-e�cient appliancesmake my home more comfortable.
Energy-e�cient appliances work betterthan non-energy-e�cient appliances.
53% NO 47% YES
42%THE STORE WHERE I
SHOP FOR APPLIANCES
38%TV, RADIO OR
NEWSPAPER ADS
36%MAIL, EMAIL OR BILL
MESSAGES FROM MY UTILITY
25%MY UTILITY’S
WEBSITE
17%NEWS STORIES
16%RETAILERWEBSITES
14%ONLINE
ADVERTISEMENTS
12%FRIEND ORNEIGHBOR
9%CONTRACTOR OR
INSTALLATION COMPANY
OUR CONCLUSIONS? You can encourage today’s deal-seeking consumers to purchase more energy-e�cient products by making sure they know about all available incentives. Need help? Call Blackhawk Engagement Solutions, the energy incentive experts.
ENERGY-EFFICIENCY INCENTIVESA N D M O R E C O N S U M E R S W I L L P A R T I C I P A T E
Today’s deal-seeking consumers are looking for smarter ways to save. Energy-e�cient products are a great option, thanks to rebates, incentives and long-term utility savings.
In a recent national shopper study, we asked 2,870 Americans about their awareness of, participation in and reasons for choosing energy-e�cient product and services. Our respondents represent standard US demographics — and are in both regulated and competitive markets.
VERY FAMILIAR SOMEWHAT FAMILIAR NOT VERY OR NOT AT ALL FAMILIAR
YES, I HAVE PURCHASEDENERGY STAR ITEMS
YES, BUT I HAVENOT PURCHASED ENERGY STAR ITEMS
NO, I AM NOTAT ALL FAMILIAR67% 17% 16%
bhengagement.com/services/energy • 866.219.7533 • [email protected]
© 2015 Blackhawk Engagement Solutions, Inc. All rights reserved.
59%
47%
26%
24%
23%
33%
36%
32%
31%
30%
7%
16%
37%
40%
42%
1%
1%
5%
5%
5%
stronglyagree
somewhatagree neutral do not
agree
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