Infographic production process

12
Shareable Futurity Media Infographic Production Our proposal for the responsive wilson-street.com social magazine Futurity Media Futurity Media Creating successful infographics

description

 

Transcript of Infographic production process

Page 1: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Futurity Media Creating successful infographics

Page 2: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Successful infographics

This slide deck is designed to help you and Futurity make the process of planning, developing and producing an effective infographic as simple as possible.

By following the step-by-step process included in this document, we are confident that your infographic will be created and delivered on time, on message and on budget.

A typical timeline is between four and six weeks from start to finish .

Page 3: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Scoping

The first step is to scope out the purpose and audience for infographic. We have designed a questionnaire that can help achieve this. • Client sends all relevant background materials and infographic

questionnaire to Futurity.

• Arrange a kick-off call at date and time convenient to all client parties.

• Agree budget, schedule and deliverables for infographic.

Page 4: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Define Here is where we work together to define the story of your infographic. • In our experience, a reader can take no more than three key

takeaway messages from the infographic.

• Always remember who your audience is and why you are speaking to them.

• Discuss story, angles, statistics and approach that the infographic will contain.

• Futurity undertakes background research to source eye-catching, relevant statistics for use in infographic.

Page 5: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Copywriting

This is where Futurity writes the content and produces the infographic draft outline. • An effective infographic has no more than 250-350 words -

please bear this in mind when reviewing and editing. • Futurity writes draft copy including suggested imagery and

graphics tied to relevant attention-grabbing statistics.

• Client works with Futurity to agree and approve infographic copy.

Page 6: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Sketch

Once copy and outline are approved, Futurity will start on the draft design work. • Futurity will produce a hand-drawn sketch draft (scamp) that

shows the infographic flow, design and content. • Client approves infographic sketch and content enabling

Futurity to commence formal design work.

• Timing is essential – client needs to advise any significant changes to copy at this point to prevent later delays in design.

Page 7: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Design

Once the hand-drawn sketch and copy has been approved, Futurity can start the formal design work. This helps us remain on schedule, and keep to deadlines and agreed budget. • The core design will be done in the agreed primary format,

typically a jpg or pdf skyscraper.

• We will produce staged drafts of the design for the client to approve.

• However, at this stage, with the copy and scamp approved, we have budgeted for only making minor changes to content and design.

Page 8: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Copy to infographic example

Draft copy Scamp Final infographic

Page 9: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Formats

With your infographic finalised we will now produce the outputs you requested and deliver the final artwork pack. The formats typically include: • jpg skyscraper for online display.

• PowerPoint slide presentation.

• Translation into additional languages.

Page 10: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Process summary

Scoping: Kick-off call, background reading, deliverables, schedule

Define: Agree content, angles, statistics, audience

Copy: Futurity produces draft copy, works with client to edit and approve

Sketch: Sketch or PPT for client review and approval

Design: Futurity begins producing formal infographic

Amends: Futurity delivers draft IG, client able to make minor amendments to art & copy

Production: Futurity produces final infographic

Delivery: Futurity delivers agreed output formats to client

Ideally, allow 4-6 weeks from start to completion

Page 11: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media On-brand infographics In the last two years, we have created over 30 on-brand infographics for Orange, Alcatel-Lucent and the ITU. To learn more about our end-to-end service, check out:

www.futuritymedia.com/services/infographics

Page 12: Infographic production process

Shareable Futurity Media Infographic Production

Our proposal for the responsive wilson-street.com social magazine

Futurity Media Thank you

For any questions or comments about our

infographic production process, please get in touch.

Futurity Media Ltd 35 Britannia Row London N1 8QH +44 (0) 20 7354 0700 www.futuritymedia.com [email protected]