6LULXV'HFLVLRQV��WKH�OHDGLQJ�JOREDO�E�WR�E�UHVHDUFK�DQG�DGYLVRU\�ȴUP��KDV�looked in depth at the current state of tools and technologies used by product PDQDJHUV��DV�ZHOO�DV�WKH�HPHUJLQJ�FODVV�RI�VROXWLRQV�VSHFLȴFDOO\�GHVLJQHG�IRU�SURGXFW�PDQDJHPHQW�XVH�

Product Management Tools and Technology Study 2015

Product managers use a wide variety of tools and

technologies as part of their job.

7RROV�XVHG�DW�OHDVW�RQFH�D�ZHHN�E\�E�WR�E�SURGXFW�PDQDJHUV�

96%

62%

38%

30%

15%

General business applications �H�J��([FHO��3RZHU3RLQW��

$JLOH�RULHQWHG�SURMHFW�PDQDJHPHQW�DSSOLFDWLRQV��H�J��-LUD�

:LUHIUDPLQJ�DSSOLFDWLRQV��H�J��$[XUH��%DOVDPLT��

General-purpose project PDQDJHPHQW�DSSOLFDWLRQV��H�J��%DVHFDPS�

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However, most product managers are not using

SURGXFW�PDQDJHPHQW�VSHFLȴF�WRROV�DV�SDUW�RI�their daily work.

12%

10%

4%

3UHVHQWDWLRQ�VRIWZDUH

Agile-oriented project PDQDJHPHQW�DSSOLFDWLRQ

SpreadsheetVRIWZDUH

18%

10%

5% Spreadsheetapplication

Word processing application

Agile-oriented project PDQDJHPHQW�VRIWZDUH

30%

23%

16%

40%

26%

12%

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ȐZLWK�YDU\LQJ�OHYHOV�RI�VDWLVIDFWLRQ

3URGXFW�URDGPDSV� 3URGXFW�UHTXLUHPHQWV�3UHVHQWDWLRQ�VRIWZDUH

Spreadsheet VRIWZDUH

Agile-oriented project PDQDJHPHQW�DSSOLFDWLRQ

Spreadsheetapplication

Word processing application

Agile-oriented project PDQDJHPHQW�DSSOLFDWLRQ

Percentage of product managers who indicate

WKH\�DUH�ȊYHU\�VDWLVȴHGȋ�ZLWK�WKH�DSSOLFDWLRQ�WKH\�use to document and maintain

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7KHUH�DUH�DSSOLFDWLRQV�GHVLJQHG�VSHFLȴFDOO\�IRU�SURGXFW�PDQDJHPHQW�XVH��WKRXJK�WKH\�DUH�FXUUHQWO\�XVHG�E\�D�VPDOO�SRUWLRQ�RI�WKH�SURGXFW�PDQDJHU�SRSXODWLRQ�

RI�E�WR�E�SURGXFW�PDQDJHUV�XVH�SURGXFW�PDQDJHPHQW�VSHFLȴF�DSSOLFDWLRQV�UHJXODUO\��DW�OHDVW�RQFH�D�ZHHN���

RI�SURGXFW�PDQDJHUV�LQGLFDWHG�WKDW�WKH�SULPDU\�UHDVRQ�WKH\�GR�not currently use any applications VSHFLȴFDOO\�GHVLJQHG�IRU�SURGXFW�PDQDJHPHQW�LV�WKDW�WKH\�ZHUH�ȊQRW�DZDUH�WKDW�DSSOLFDWLRQV�OLNH�WKDW�H[LVWHG�ȋ�

3URGXFW�PDQDJHUV�XVLQJ�WKHVH�DSSOLFDWLRQV�UHSRUW�WKDW�WKH\�DUH�PRUH�HɝFLHQW�DQG�HHFWLYH�LQ�WKHLU�UROHV�

ΖQ�SDUWLFXODU��WKH\�QRWH�WKH�PRVW�VLJQLȴFDQW�EHQHȴWV�LQ�VHYHUDO�NH\�DUHDV�

Capture and consolidation of product ideas

Feature prioritization

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7KH�QXPEHU�RI�SURGXFW�PDQDJHUV�XVLQJ�SURGXFW�PDQDJHPHQW�DSSOLFDWLRQV�LV�JURZLQJ�

RI�SURGXFW�PDQDJHUV�XVLQJ�WKHVH�DSSOLFDWLRQV�KDYH�EHHQ�XVLQJ�WKHP�IRU�OHVV�WKDQ�D�\HDU�

RI�SURGXFW�PDQDJHUV�ZKR�DUH�QRW�FXUUHQWO\�XVLQJ�SURGXFW�PDQDJHPHQW�VSHFLȴF�applications indicated they are likely to HYDOXDWH�RQH�ZLWKLQ�WKH�QH[W�VL[�PRQWKV�

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