Infographic: Content Marketing Optimization and the Fight Frugalnomics Revolution
Infographic Optimization Hacks
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Transcript of Infographic Optimization Hacks
After weeks of work…your infographic is DONE!
FINALLY it’s time for marketing.
STEP 1: Keyword Research
Use keywords in the intro paragraphs
above your infographic.
KeywordTool.ioIt uses Google Autocomplete to generate hundreds of relevant long-tail keywords.
STEP 2: On-page Optimization
WARNINGDo not stuff keyword rich
links into your embed code!
Or this guy…
STEP 3: Social Media Optimization
With Open Graph Image Without Open Graph Image
STEP 4: UI Optimization
The problem is the infographic Is NOT the star of the page.
You are already asking people to share or embed your graphic.
Don’t push it!
Results• Direct Social Shares increased from 80 to 8,000+
• Content was featured on sites like Upworthy and Moveon.org
• Upworthy alone brought in 16,000+ secondary social shares
• 4,000 people signed the petition
Link Building
Buzzsumo.com Incredibly easy to find popular content
and the influencers that shared it.
Presentation is pinned @SEO. Feel free to ask me any and all content marketing and SEO questions.