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INFOGRAPHIC: Only Human: The Emotional Logic of Business Decisions
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ONLY HUMAN: The Emotional Logic of Business Decisions 2 / 3rds of executives believe business decisions are shaped by human emotion 61 % of executives agree that when making decisions, human insights must precede hard analytics. 70 % cite company reputation as the most influential factor when choosing a business partner. Company culture is also an important factor. 71 % say building long term relationships is worth taking a short term financial loss. 62 % of executives find it necessary or preferable to rely on subjective factors. 52 % of executives say that ambition, admiration, and potential rewards outweigh fear of failure and being blamed for making a bad call. Be humanly relevant Use culture and reputation to build trust Let humanity guide data Concentrate on the long term Stay positive IN COLLABORATION WITH
Transcript of INFOGRAPHIC: Only Human: The Emotional Logic of Business Decisions
ONLY HUMAN:The Emotional Logic of Business Decisions
2/3rds of executives believe business
decisions are shaped by human emotion
61% of executives
agree that when making decisions, human insights
must precede hard analytics.
70%cite
company reputation as the most influential
factor when choosing a business partner. Company culture is also an important
factor.
71%say building long
term relationships is worth taking a short term
financial loss.
62%of
executives find it necessary or
preferable to rely on subjective
factors.
52%of executives
say that ambition, admiration, and potential
rewards outweigh fear of failure and being
blamed for making a bad call.
Be humanly relevant
Use culture and reputation to build trust
Let humanity
guide data
Concentrate on the long
term
Staypositive
IN COLLABORATIONWITH
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