PROVIDED BY: AIMIA U.S. MARKETING TEAM

INFORMATION PROVIDED BY: IBM THOUGHT LEADERSHIP WHITE PAPER - MOBILE MARKETING: THE TIME IS NOW

More Mobile, Please!

MAIN FACTORS MARKETERS LOOK FOR

IN MOBILE SOLUTIONS:

MOBILE APPS PROVIDE AN OPPORTUNITY

FOR MARKETERS TO TARGET USERS WITH

RELEVANT MESSAGES

MOBILE LANDSCAPE IN RETAIL

CONSUMERS DRIVING DEMAND FOR MORE MOBILE

1 3

4 2

46% 45% 35%

Mobile retail site traffic on Black Friday 2013 =

A whopping increase over 2012!

And, mobile as a percentage of overall online sales increased over 2012!

39.7 %

43 %

3 4 %

Yet, as of 2012, only 21% of marketers had adopted mobile into integrated marketing campaigns!

Main Ways Marketers Use Mobile to Drive Engagement & Sales

Mobile Websites

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Mobile Applications Mobile Versions of Email

MOBILE ANALYTICS

MOBILE EMAIL OPTIMIZATION

MOBILE ADVERTISING & RECOMMENDATIONS

CUSTOMER EXPERIENCE MANAGEMENT

TEXT AND LOCATION-BASED MARKETING *WINNER FOR MOST PROMISING

MOBILE MARKETING INITIATIVE!

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