Infographic -- Incentivizing Channel Partners
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FOR MORE INFORMATION, CONTACT [email protected] SURVEY SIZE: THIS STUDY WAS CREATED BY INCENTIVE RESEARCH FOUNDATION RESOURCE CENTER BASED ON 2,000 DEALERS WITH AN OPPORTUNITY TO EARN AN INCENTIVE TRIP RECOGNITION & REWARD CONSIDERATIONS Travel is not a universal motivator: Offer CHOICE in Your Award Mix Retail gift cards & vouchers PayPal rewards Top brand merchandise Charitable giving rewards Prepaid reward cards Custom branded and client owned reward inventory Along with experiential and travel rewards, Aimia provides: INCENTIVE PROGRAMS BENEFIT ALL FEEL REWARDED AND APPRECIATED PARTICIPANTS (DEALERS) Appreciate the manufacturer providing an incentive trip Recognize that incentive programs provide a bonus for a job well done 87% 85% SPONSORING COMPANY > Grow business > Build relationships with dealers > Motivate and reward INCENTIVIZING YOUR BUSINESS PARTNERS LEADS TO POSITIVE OUTCOMES *Based on an IRF study of 2,000 channel partners Provided by Aimia Business Loyalty Strategy Team THE INCENTIVE TRAVEL INDUSTRY PRODUCES BILLION IN ANNUAL SPEND 10 $ $ $ $ > Dealer Channel Incentive Program — Realized 112% total ROI. Dealers who participated in the program VASTLY exceeded non-participating dealers in SALES > Dealer Engagement Program — 90-94% of dealers increased their sales after program completion > Sales Incentive Program — Nine month program CHANNEL PROGRAMS = REAL RESULTS 32% total revenues Market share Net operating income Program and Communication Strategy Clarity and enthusiasm Educated Stakeholders Focus on primary program objectives Audience Analysis Significant and relevant Program Design Attainability and recognition Measurement ROI and continuous improvement The Overall Travel Experience Memorable, meaningful, motivational SIX FACTORS FOR PROGRAM SUCCESS 1 2 3 4 5 6
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The Incentive Research Foundation recently released a study, Incentivizing Your Channel Partners Leads to Positive Business Outcomes, based on 2,000 dealers with the opportunity to win an incentive travel trip. Out of these 2,000 dealers, approximately 20% of these dealers are awarded the trip annually.
Transcript of Infographic -- Incentivizing Channel Partners
FOR MORE INFORMATION, CONTACT [email protected]
SURVEY SIZE: THIS STUDY WAS CREATED BY INCENTIVE RESEARCH FOUNDATION RESOURCE CENTER
BASED ON 2,000 DEALERS WITH AN OPPORTUNITY TO EARN AN INCENTIVE TRIP
recognItIon & reward consIderatIonstravel is not a universal motivator: offer cHoIce in Your award mix
Retail gift cards & vouchers
PayPal rewards
Top brand merchandise
Charitable giving rewards
Prepaid reward cards
Custom branded and client owned reward inventory
Along with experiential and travel rewards, Aimia provides:
IncentIve programs beneFIt all
Feel rewarded and apprecIatedpartIcIpants (dealers)
Appreciate the manufacturer providing an incentive trip
Recognize that incentive programs provide a bonus for a job well done
87%
85%
sponsorIng companY
> grow business > build relationships with dealers > motivate and reward
IncentIvIzIng Your busIness partners leads to posItIve outcomes
*Based on an IRF study of 2,000 channel partners
Provided by Aimia Business Loyalty Strategy Team
tHe IncentIve travel IndustrY produces
bIllIon Inannual spend 10 $ $$ $
> dealer channel Incentive program — realized 112% total roI. Dealers who participated in the program vastlY exceeded non-participating dealers in sales > dealer engagement program — 90-94% of dealers increased their sales after program completion > sales Incentive program — Nine month program
cHannel programs = real results
32% total revenues Market share
Net operating income
program and communication strategy Clarity and enthusiasm
educated stakeholdersFocus on primary program objectives
audience analysisSignificant and relevant
program designAttainability and recognition
measurementROI and continuous improvement
the overall travel experienceMemorable, meaningful, motivational
sIx Factors For program success1
2
3
4
5
6
