[Infographic] Inbound Marketing : Out with the Old, In with the New
Transcript of [Infographic] Inbound Marketing : Out with the Old, In with the New
Finding it hard to track return on investment with your outbound marketing efforts? Time to rid the days of interrupting customers with products and services they aren’t interested in. So, out with old and in with the new. Check out this infographic to see why you need to start implementing inbound marketing in your next campaign.
INBOUND VS OUTBOUND
OUTBOUNDINBOUND
Attract customers by providing useful content
they are searching for
Interrupt customers with products or services they may not be looking for
INBOUND METHODOLOGY
“By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”
“ T H E P R O V E N M E T H O D O L O G YF O R T H E D I G I T A L A G E ”
eBooks Whitepapers
Blogs Infographics
Print Ads Cold Calls
TV Commercials Direct Mail
COST PER LEAD
1-25 51-200 1000+
$50
$100
$150
$200
$37
$102
$70
$220
$27 $45
Inbound
Outbound
AVERAGE COST PER LEAD BY
COMPANY SIZE
SYNECORE
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Source: www.hubspot.com
http://offers.hubspot.com/2014-state-of-inbound
http://www.webascender.com/Blog/ID/673/Inbound-vs-Outbound-Marketing-Whats-the-Difference#.VcjR2xNViko
http://offers.hubspot.com/2014-state-of-inbound
45% of respondents cited inbound as their primary source
of leads vs. outbound 22%
STATE OF INBOUND STATISTICSHubSpot 2014
Inbound marketers who measure ROI are more than 12 times likely to generate a greater year-over-year return
The number of marketers who state they are practicing
inbound rose to 85% from 60% the previous year