Infographic Impact of Social Media on News #SMING14
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IMPACT OF SOCIAL MEDIA ON NEWS ING has performed an international study into the impact of social media on the activities of PR professionals & journalists and the way social media has influenced the news and the way news is disseminated. #SMING14 Dutch journalists use social media more actively to pressure organisations to raise issues. For further information contact ING Netherlands, Department of External Communications, +31 (0)20-5764190 [email protected]. Latest news: ing.nl/nieuws or @INGnl_nieuws Social media are important for the performance of daily activities. PR can no longer operate without social media. The quality of the reach is higher via social media than via traditional media. Social media are important for the performance of daily activities. Journalism can no longer operate without social media. The quality of the reach is higher via social media than via traditional media. EXTRA FACTS PR PROFESSIONAL JOURNALIST This Social Embassy study was commissioned by ING Netherlands. PR professionals and journalists from around the world participated in the survey by answering questions, commenting on statements and sharing their vision for the future with regard to the role of social media on their industry. 186 PR professionals, spokespeople and corporate communications professionals participated in the study, of which 100 from the Netherlands and 86 from other countries. Another 165 journalists, editors and bloggers took part in the study, of which 66 from the Netherlands and 99 from elsewhere. Journalists (50%): Social media are the main source of information, despite the low degree of reliability. The consumer’s opinion is more reliable than a statement issued by an organisation. ‘Publish first, correct if necessary’ is the order of the day. Dutch PR professionals are lagging behind their US and UK peers. Journalists (70%) act differently on social media than in traditional media. Contact with the consumer is becom- ing stronger; directly approaching and engaging with the consumer. Dutch PR professionals are going to catch up. VS 78% 81% 49% 72% 68% 62% PR professionals believe that traditional media have become less important due to social media. 5 OF THE STUDY KEY INSIGHTS Journalists (73%) use more user-generated content, such as videos and tweets. Journalists: less fact-checking (44%); crowd-checking (55%) is becoming more important. Journalism is more driven by clicks and views. OUTCOME Journalists feel they are less bound by rules of journalism on social media than in traditional media. Journalists share their personal opinion more openly via social media than via traditional media. RELIABILITY FACT/CROWD CHECKING RULES OF JOURNALISM PR: NL vs. INTERNATIONAL PR professionals from the US and UK pay more attention to using social media than PR professionals in NL. 45% 65% 19% US UK NL PR professionals from the US and UK are more likely to engage with journalists on a daily basis than PR professionals in NL. 63% 72% 24% US UK NL It is nevertheless the main source of information for 50% of journalists. i 80% of journalists occasionally publish without fact-checking. PUBLICATION 52% of PR professionals find that journalists are less often in contact to fact-check since the emergence of social media. CONTACT 32% of journalists find posts on social media to be unreliable. 51% of PR professionals believe the reliability of news decreases due to social media because there is less fact-checking. 2013 2014 43% 57% Agree Disagree Neutral 56% 15% 29% Journalists find that their influence has grown due to social media. Journalists find social media more superficial; traditional media offer more room for content. 64% 23% 13% 64% 17% 19% FOR THE FUTURE EXPECTATIONS 5 Percentage that agrees with the statement Agree Neutral Disagree Agree Disagree Neutral 59% 21% 20% 60% 18% 22% vs.
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Full report at http://www.slideshare.net/ING/impact-of-social-media-on-news-sming14-36054266 and http://www.ing.com/sming14 ING has performed an international study into the impact of social media on the activities of PR professionals & journalists and the way social media has influenced the news and the way news is disseminated.
Transcript of Infographic Impact of Social Media on News #SMING14
IMPACT OF SOCIAL MEDIA ON NEWS
ING has performed an international study into the impact of social media on the activities of PR professionals & journalists and the way social media has influenced the news and the way news is disseminated.
#SMING14
Dutch journalists use social media more activelyto pressure organisations to raise issues.
For further information contact ING Netherlands, Department of External Communications,
+31 (0)20-5764190 [email protected]. Latest news: ing.nl/nieuws or @INGnl_nieuws
Social media are important forthe performance of daily activities.
PR can no longer operate without social media.
The quality of the reach is higher via social media thanvia traditional media.
Social media are important for the performance of dailyactivities.
Journalism can no longer operate without social media.
The quality of the reach is higher via social media than via traditional media.
EXTRA FACTS
PR PROFESSIONAL JOURNALIST
This Social Embassy study was commissioned by ING Netherlands. PR professionals and journalists from around the
world participated in the survey by answering questions, commenting on statements and sharing their vision for the
future with regard to the role of social media on their industry.
186 PR professionals, spokespeople and corporate communications professionals participated in the study, of which
100 from the Netherlands and 86 from other countries. Another 165 journalists, editors and bloggers took part in the
study, of which 66 from the Netherlands and 99 from elsewhere.
Journalists (50%): Social media are the main source of information, despite the low degree of reliability.
The consumer’s opinion is more reliable than a statement issuedby an organisation.
‘Publish first, correct if necessary’ is the order of the day.
Dutch PR professionals are lagging behind their US and UK peers.
Journalists (70%) act differently on social media than in traditional media.
Contact with the consumer is becom-ing stronger; directly approaching and engaging with the consumer.
Dutch PR professionals are going to catch up.
VS
78%
81%
49%
72%
68%
62%
PR professionals believe that traditional media have become less important due to social media.
5OF THE STUDY
KEY INSIGHTS
Journalists (73%) use more user-generated content, such as videos and tweets.
Journalists: less fact-checking (44%); crowd-checking (55%) is becoming more important.
Journalism is more driven by clicks and views.
OUTCOME
Journalists feel they areless bound by rules of
journalism on social mediathan in traditional media.
Journalists share theirpersonal opinion more openly
via social media thanvia traditional media.
RELIABILITY
FACT/CROWD CHECKING
RULES OF JOURNALISM
PR: NL vs. INTERNATIONAL
PR professionals from the US andUK pay more attention tousing social media thanPR professionals in NL.
45%65%
19%
USUK
NL
PR professionals from the US andUK are more likely to engage
with journalists on a daily basisthan PR professionals in NL.
63%72%
24%
USUK
NL
It is nevertheless the main source of information for 50% of journalists.
i
80% of journalists occasionally publishwithout fact-checking.
PUBLICATION
52% of PR professionals find
that journalists are less often in
contact to fact-check since the
emergence of social media.
CONTACT
32% of journalists find posts on social media to be unreliable.
51% of PR professionals believe the reliability of news decreases due to social media because there is less fact-checking.
2013
2014
43%
57%
Agree
Disagree
Neutral 56%
15%
29%
Journalists find that their influencehas grown due to social media.
Journalists find social media more superficial;traditional media offer more room for content.
64%
23% 13%
64%
17% 19%
FOR THE FUTURE
EXPECTATIONS
5
Percentage that agrees with the statement
Agree
Neutral
Disagree
Agree
Disagree
Neutral 59%
21%
20%
60%
18%
22%
vs.
