INFOGRAPHIC | European Cars: The lineup for the race in Chinese social media
-
Upload
uncle-advertising -
Category
Automotive
-
view
470 -
download
0
description
Transcript of INFOGRAPHIC | European Cars: The lineup for the race in Chinese social media
Henry Tang
Deliveringhighvaluecontentandmixingupmediasuchasvideoandpictures.
UsingKeyOpinionLeaderswhoembracethetargetmarketinordertocreatebuzzandbrandawareness.
Runningsuccessfulcontestswithwell-chosenprizestoengagefans.
Providinganexcellentcustomerservice.
FiatChangzhou,FiatYunnan,FiatSichuan,FiatShanghai,etc.
Lessthan1perweek
Smart
BMW
Jaguar Effecvevisualswithconsistentlayoutmaintainastrongbrandimage.
40
15
5-10 Lessthan5
25-30
20
Under50000Opel
Porsche
RollsRoyce
50000–100000Bentley
Fiat500
Masera
Volvo
100000–150000CitroënDS
PSAPeugeotCitroën
MercedesBenz
Skoda
Audi
Ferrari
LandRover
Renault
MiniCooper
Jaguar
Lamborghini
153996178728233556210800
236715
349091
450140
587659
676534
Morethan40%ofChineseconsumersreadandpostreviewsonline.
NEWS
1/3saytheymakepurchasingdecisionsbasedonwhatissaidaboutaproductonsocialmedia.
597millionChineseusersareacveonmicroblogs.
Wechathasabout600millionusersworldwide.
SinaWeibocovers62%ofautodiscussion.
EUPE CS