Marketers are starting to respond by analyzing and improving their communications on the local level, at scale, to drive DIGITAL traffic to LOCAL

outlets, using local marketing automation.

A INFOGRAPHIC

“WEBROOMING” HAS TAKEN HOLD IN A MAJOR WAY.

90% of consumers

search online...

By focusing on the online “discoverability” (or SEO) of their local agents, stores, or distributors, brands can see sales upticks within the first fiscal half, with only a portion of the effort required for national campaigns. Smart brands are taking charge and claiming SEO territory on the local level before their competitors, by

launching Local Websites on behalf of their local channel partners.

Half of mobile searchers visit a store within 24 hours of a search.3

of searches on mobile devices are to find a product or service close to home.4

THAT SHOULD HAVE YOUR BRAND'S ATTENTIONTHAT SHOULD HAVE YOUR BRAND'S ATTENTION

10 MARKETING STATS10 MARKETING STATS

...and purchase offline in local

markets.1

Consumers purchase 2.5 times more often

after a local search than after a non-local search.2

SEARCH TERRITORY IS READY FOR THE CLAIMING ON THE LOCAL LEVEL.

73% of customers report losing trust in a brand due to inaccurate local business listings.5

MARKETING STRATEGIES USED BY NATIONAL BRANDS ARE

CONTINUOUSLY CHANGING. Consumer behavior trends are forcing marketers to reevaluate their investments and initiatives before their competitors catch on. We’ve rounded up 10 of the most compelling stats that are shaping the way progressive companies market their products and services in 2015.

Localized display ads

see 315% higher

click-through rates.7

TECHNOLOGY HAS DRASTICALLY CHANGED HOW CONSUMERS CONDUCT

RESEARCH AND SHOP. Take it from your peers and competitors–Local Marketing goes one step beyond other marketing trends by boosting response levels and increasing measurable engagement for both you and your local affiliates.

Download The National Marketer’s Guide to Local Marketing for more information about how Local Marketing Automation can increase your national brand’s discoverability, ROI, and help build relationships with consumers. www.balihoo.com1. User View Wave VII, BIA/Kelsey2. Understanding Consumers’ Local Search Behavior, Ipsos MediaCT sponsored by Google, 20143. Understanding Consumers’ Local Search Behavior, Ipsos MediaCT sponsored by Google, 20144. Understanding Consumers’ Local Search Behavior, Ipsos MediaCT sponsored by Google, 20145. Be Found: Location-Based Marketing Insights Report, Placeable, 20146. Understanding Consumers’ Local Search Behavior, Ipsos MediaCT sponsored by Google, 20147. Ad/Doubleclick for comScore8. “Zero Moment of Truth” Macro Study, Google Shopper/Sciences9. Gleanster Research 10. CMO Council, “Localize to Optimize Sales Channel Effectiveness”

TECHNOLOGY HAS CHANGED THE LOCAL LANDSCAPE.

The average customer today checks 10.4 information sources before buying.8

Local marketing communication

garners 18% higher engagement.9

315%Four out of five consumers want ads that are customized to their city, zip, or immediate

surroundings.6

LET’S TALK LOCAL.

Are localized display ads possible on a large scale? Even if you have 100s or 1000s of locations/markets? It absolutely is with local marketing automation and a few

key sets of data. You can easily take advantage of this consumer preference before your competitors do.

NATIONAL

LOCAL

67% of national

marketers of major national brands report

greater customer relevance, response

and ROI with local marketing.10

Leading national brands, across a multitude of industries, use the Balihoo local marketing platform to activate millions of data-driven local campaigns for over 350,000 local outlets.

Balihoo is proud to call many of the top companies in the world our customers, including Aflac, BancVue, Geico, and New Balance.