INFO PACK

EVENT

OVERVIEW

Dubai’s beachside dining hot-spot returns! The immensely popular

Beach Canteen returns to Sunset Beach (behind Sunset Mall) for

a new edition. The venue has been a highlight event of Dubai

Food Festival ever since its inaugural appearance back in 2014,

and for 2020, our team at Brag is celebrating with you in making

Dubai a gastronomic destination of the world!

Dubai Food Festival is organized by Dubai Festivals and Retail

Establishment (DFRE), an agency of Dubai’s Department of

Tourism and Commerce Marketing (DTCM).

It is part of a larger strategy to develop a year-round program of

citywide festivals that contributes to the growth of tourism and

retail sectors in Dubai.

With a full 17 - day programming which includes a kids play zone,

gaming zone, live music and engaging community activities,

Beach Canteen is one of the most anticipated events of 2020

2019 Attendees:

156,000 visitors

2020 Expected Attendees:

175,000 visitors

UAE Nationals

Year on year Beach Canteen continues to attract Emiratis as the top nationality

Tourists

Dubai attracted around 8 million tourists in the 1st semester of 2019. Given EXPO 2020 is taking place an increase in these numbers is expected

Families

With dedicated kids zones and a full programme of kids activities, Beach Canteen is the perfect destination for families.

Expats

Activations, vendor selection and overall atmosphere has been designed to appeal to a wide expat audience featuring a strong Western and south Asian expat population.

TARGET AUDIENCE

CURATION

About Brag

We are an award-winning creative collective, engineering new social patterns that push boundaries and perception of what the region thinks an event experience should be.

Believing that tomorrow’s promise relies on our own future leaders drives us to advocate and incubate regional talent and entrepreneurs.

By fostering that creative energy into Brag-worthy experiences and marketing, we create events, activations and live campaigns, that build brands, foster community development, drive social engagement, and most importantly break through the regions creative boundaries.

Chiara Fraser

Project Manager

M +971 505012230E chiara@brag.ae

THANK YOU!https://www.youtube.com/watch?v=E_p-joXkDqM