INFO EMPIRE COMMERCEShopping Carts

GatewaysMerchant Accounts& Email Marketing

Platforms

Introduction to Info CommerceIntroduction to Info Commerce

Info Business CommerceInfo Business Commerce

How Does it Work?How Does it Work?• Customer Visits Your SiteCustomer Visits Your Site

• Customer Clicks “Add to Cart”Customer Clicks “Add to Cart”

• Customer Checks Out (SSL Secure Form)Customer Checks Out (SSL Secure Form)

• Shopping Cart Sends Info to Payment Gateway Shopping Cart Sends Info to Payment Gateway (Securely Routes & Validates Info with Financial (Securely Routes & Validates Info with Financial Networks & CC Processor)Networks & CC Processor)

• Customer Account is Debited/Merchant Customer Account is Debited/Merchant Account CreditedAccount Credited

• Funds Clear and Arrive at Your Bank AccountFunds Clear and Arrive at Your Bank Account

Shopping Carts & GatewaysShopping Carts & Gateways

What’s a Shopping Cart?What’s a Shopping Cart?• Enables purchasing of products and services Enables purchasing of products and services

over the internetover the internet

• Allows customers to select items to purchase Allows customers to select items to purchase on your websiteon your website

• Allows customers to pay for the purchaseAllows customers to pay for the purchase

• Connects to payment gatewayConnects to payment gateway

• Major component of customer experience on Major component of customer experience on your websiteyour website

Shopping Cart SolutionsShopping Cart Solutions• Remotely Hosted Shopping CartRemotely Hosted Shopping Cart

• Ex. 1ShoppingCart.comEx. 1ShoppingCart.com

• Locally Hosted Shopping CartLocally Hosted Shopping Cart

Ex. X-CartEx. X-Cart

Shopping Cart & Ecommerce SolutionShopping Cart & Ecommerce Solution

Ex. PayPalEx. PayPal

Shopping Cart Tips & Shopping Cart Tips & StatsStats• Shopping Cart Abandonment Stats:Shopping Cart Abandonment Stats:

• Wanted to comparison shop: 37%Wanted to comparison shop: 37%

• Lack of money: 36%Lack of money: 36%

• Wanted to look for a coupon: 27%Wanted to look for a coupon: 27%

• Wanted to shop offline: 26%Wanted to shop offline: 26%

• Couldn’t find preferred pay option: 24%Couldn’t find preferred pay option: 24%

• Item unavailable at checkout: 23%Item unavailable at checkout: 23%

• Couldn’t find customer support: 22%Couldn’t find customer support: 22%

• Security concerns: 21%Security concerns: 21%

Payment GatewaysPayment Gateways

• Intermediary between merchants shopping Intermediary between merchants shopping cart & financial networks (merchant account, cart & financial networks (merchant account, bank, CC companies”bank, CC companies”

• Checks for validityChecks for validity

• Encrypts transaction detailsEncrypts transaction details

• Routes to correct institutionRoutes to correct institution

• Decrypts responses (approval or denial)Decrypts responses (approval or denial)

Popular Payment Popular Payment GatewaysGateways

Security & VerificationSecurity & Verification• SSL Certificates & Why They Are ImportantSSL Certificates & Why They Are Important

• Encryption software (secure information)Encryption software (secure information)

• Customer Trust = Increased Web SalesCustomer Trust = Increased Web Sales

• FB Recommended: www.VeriSign.comFB Recommended: www.VeriSign.com

Merchant AccountsMerchant Accounts

Why Merchant Account?Why Merchant Account?

• A merchant account allows you to accept all A merchant account allows you to accept all major credit cards including:major credit cards including:

• Mastercard Mastercard

• Visa Visa

• American Express American Express

• DiscoverDiscover

• Other Cards ex. Debit Cards, Dinners Club Other Cards ex. Debit Cards, Dinners Club Cards etcCards etc

Types of Merchant Types of Merchant AccountsAccounts• Retail Accounts (Swipe Card Terminals)Retail Accounts (Swipe Card Terminals)

• Internet AccountsInternet Accounts

• MOTO (Mail Order Telephone Order) MOTO (Mail Order Telephone Order) AccountsAccounts

• Alternative Payment SolutionsAlternative Payment Solutions

Popular Merchant Account Popular Merchant Account ProvidersProviders• PayPalPayPal

• Yahoo Merchant Small BusinessYahoo Merchant Small Business

• Google CheckoutGoogle Checkout

• Banks: ex. Bank of America, Chase, Wells FargoBanks: ex. Bank of America, Chase, Wells Fargo

• PowerPay (www.FBPowerPay.com)PowerPay (www.FBPowerPay.com)

Merchant Account ChargesMerchant Account Charges• "discount rate" - usually a 1-4 percent charge based on the sale amount "discount rate" - usually a 1-4 percent charge based on the sale amount

(although online rates can be much higher)(although online rates can be much higher)

• transaction charges - a $.20-$.40 charge per transactiontransaction charges - a $.20-$.40 charge per transaction

• a monthly minimum charge - a flat rate that is charged if the minimum is a monthly minimum charge - a flat rate that is charged if the minimum is not metnot met

• a "statement fee" - a monthly fee charged regardless of the amount of a "statement fee" - a monthly fee charged regardless of the amount of charges in a monthcharges in a month

• application fees & set up feesapplication fees & set up fees

• batch header fees - fees that are charged for a batch of transactions, batch header fees - fees that are charged for a batch of transactions, usually every time a terminal is closed out. Some systems automatically usually every time a terminal is closed out. Some systems automatically "batch out" at the end of the day and you may be charged whether you "batch out" at the end of the day and you may be charged whether you had any transactions or not!had any transactions or not!

• reserve – some merchants will hold back money to cover charge-backsreserve – some merchants will hold back money to cover charge-backs

• and... there are also a few fees for special circumstances (ex. charge-and... there are also a few fees for special circumstances (ex. charge-backs)backs)

FortuneBuilders Merchant ProviderFortuneBuilders Merchant Providerwww.FBPowerPay.comwww.FBPowerPay.com

Email Marketing PlatformsEmail Marketing Platforms

What to Look For?What to Look For?• Features - useful features that help you create emails, develop & Features - useful features that help you create emails, develop &

segment contact lists and monitor results.segment contact lists and monitor results.

• Ease of Use - user-friendly & easy to navigate. Ease of Use - user-friendly & easy to navigate.

• Email Campaign Creation – easy design process & both text and HTML Email Campaign Creation – easy design process & both text and HTML email editor so you can add images, links and tables. Preloaded email editor so you can add images, links and tables. Preloaded TemplatesTemplates

• Segmentation toolsSegmentation tools

• Website Integration – web form integrationWebsite Integration – web form integration

• Deliverability & Tracking ToolsDeliverability & Tracking Tools

• Reporting - The reporting section should be comprehensive and easy Reporting - The reporting section should be comprehensive and easy to find and use.to find and use.

• Scalability – ability to grow with the platformScalability – ability to grow with the platform

• Help & Support – on demand training, responsive customer service, Help & Support – on demand training, responsive customer service, community of userscommunity of users

• Access to your data – ability to import & export dataAccess to your data – ability to import & export data

Popular Email Marketing Popular Email Marketing PlatformsPlatforms• AweberAweber

• CampaignerCampaigner

• Vertical ResponseVertical Response

• Constant ContactConstant Contact

• iContactiContact

• Lyris HQLyris HQ

• InfusionSoft (InfusionSoft (www.InfoEmpireCRM.com))

Email Marketing 2.0Email Marketing 2.0www.InfoEmpireCRM.comwww.InfoEmpireCRM.com

Multiple System Multiple System NightmareNightmare

• Customer DatabaseCustomer Database

• Email ProgramEmail Program

• Shopping CartShopping Cart

• Sticky NotesSticky Notes

• CalendarCalendar

• FulfilmentFulfilment

• PhonesPhones

• Marketing SystemsMarketing Systems

Email Marketing 1.0Email Marketing 1.0

• Broadcast sendingBroadcast sending

• List rentalsList rentals

• Minimal personalizationMinimal personalization

• No segmentingNo segmenting

• Limited autorespondersLimited autoresponders

• Spam complaints – a Spam complaints – a cost of doing businesscost of doing business

Email Marketing 1.0 vs. Email Marketing 1.0 vs. 2.02.0

Email Marketing 2.0Email Marketing 2.0

• Email Marketing 2.0 includes a customer database Email Marketing 2.0 includes a customer database (CRM) that tracks interest and behavior, it can (CRM) that tracks interest and behavior, it can leverage that information to “intelligently” send leverage that information to “intelligently” send marketing messages that match the customers’ marketing messages that match the customers’ needs. Email Marketing 2.0 is smart.needs. Email Marketing 2.0 is smart.

• Email Marketing 2.0 includes a powerful autopilot. Email Marketing 2.0 includes a powerful autopilot. The automation built into Email Marketing 2.0 allows The automation built into Email Marketing 2.0 allows it to automatically respond to customer behavior it to automatically respond to customer behavior based on the users' preference. Email Marketing 2.0 based on the users' preference. Email Marketing 2.0 is automated to respond in a personal way.is automated to respond in a personal way.

• Email Marketing 2.0 goes beyond email by allowing Email Marketing 2.0 goes beyond email by allowing marketers to intelligently and automatically send marketers to intelligently and automatically send targeted direct mail, faxes, and voice messages. targeted direct mail, faxes, and voice messages. Email Marketing 2.0 enables multi-media Email Marketing 2.0 enables multi-media communication.communication.

Multi-MediaMulti-Media

InfusionsoftInfusionsoft

Email MarketingEmail Marketing

Send targeted Send targeted messages, then track messages, then track

the open and click the open and click through rates of every through rates of every

email you send.email you send.

CRMCRM

Build better, more Build better, more profitable profitable

relationships with ALL relationships with ALL your customers and your customers and

prospects. prospects.

ECommerceECommerce

Automate your sales, Automate your sales, billing and collections billing and collections processes so you can processes so you can drive more revenue drive more revenue without ever lifting a without ever lifting a

finger.finger.

The #1 Small Business Growth SuiteThe #1 Small Business Growth Suite

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