Info Cubic Japan2011

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Copyright（C） Info Cubic Japan. All Rights Reserved.

Search Engine Marketing Solution

for the Japanese Market

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About Info Cubic Japan

Info Cubic Japan is a search engine marketing (SEM) firm serving more than 500 businesses in the Far East.

Established in 2002, we have optimized more than 5,000 keyword searches designed to drive traffic to our

clients’ web pages. Info Cubic Japan, however, doesn’t stop at search engine optimization (SEO). In addition,

we offer individualized cutting-edge global marketing strategies and advanced pay per click (PPC) analysis, as

well as website localization for the Japanese market.

Corporate Profile

Company Name:

Info Cubic Japan

Address:

Yasumi Building 3F

19-13 Aisumi-cho, Shinjuku,

Tokyo Japan

Phone:

Japan Local:03-5369-4135

outside Japan +81-3-5369-4135

US Local (303) 220-0169

Email:

[email protected]

Our websites:

Corporate: http://www.infocubic.co.jp/en/

SEO service: http://www.access-webconsulting.com/

Web analytic: http://www.web-stats.jp/

Our participation

Chief Executive Officer

Rohan Yamagishi

- Japanese/English Bilingual

- 15 years of SEO experience

http://www.searchenginestrategies.com/london/

http://www.socialmedia-forum.com/asia/

http://tomi.blog.ocn.ne.jp/.shared/image.html?/photos/uncategorized/2009/07/07/logo_adtech_tokyo.gif

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Why Info Cubic Japan?

The business turned to Info Cubic Japan, a Tokyo-based, search engine marketing (SEM) firm that has helped

more than 500 clients throughout the Far East and in numerous native-English speaking countries with search

engine optimization (SEO), pay-per-click (PPC) management, website localization, and web analytics.

Info Cubic Japan’s multilingual staff specializes in helping businesses appeal to the often-difficult-to-reach

Japanese consumer. They realize that while the Internet has made the world a smaller place in many ways, there

are still great differences in culture and language nuances between the East and the West, as well as between

different Asian nations.

We understand that entering or expanding in the Japanese market without an expert partner can be an expensive,

difficult, and time-consuming process without a guarantee of success. That’s why all their SEM work is done by

native Japanese speakers who are intimately familiar with how online marketing works in Japan.

The Best SEM agency for

the Japanese market

Google Analytics Individual

Qualification (GAIQ)Google Adwords

Certified PartnerBaidu China Authorized DealerPatent for

Search Engine

Optimization

Yahoo! Paid Listing

Authorized Dealer

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Our Clients

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【SEO】Japanese Search Engine Optimization

At Info Cubic Japan, we focus on what we know best – web-based marketing in Japan. While the Internet has

made the world a smaller place in many ways, there are still great differences in culture and language nuances

between the West and the East. That’s why all our SEO work is done by native speakers who are intimately

familiar with how things work in Japan. In addition, we recognize and target the technical SEM differences

between the U.S. and our nation, where Yahoo! Japan has greater market penetration than Google. In short, our

goal is to use our experience, knowledge, and creativity to meet and exceed your global marketing expectations.

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【SEO】Pay-Per-Click Management

Japan is a different world when it comes to pay-per-click (PPC) management. Unlike the U.S. and most other

major markets, Google does not dominate the PPC scene here. Instead, Yahoo!’s Overture controls almost two-

thirds of the business. Extensive on-the-ground experience dealing with Overture is essential for PPC success in

Japan.

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【SEO】Yahoo! Japan Directory Submission

Providing information for general and niche directories remains an important segment our SEO services. At Info

Cubic Japan, our unique knowledge of local and regional markets enables us to take full advantage of linking

with other web sites through the use of categories, subcategories, geographic regions, and languages.

Press Release Distribution

Info Cubic Japan now offers its clients help with writing and distributing press releases. We have bilingual

experts to get the word out about your company to more than 1,000 media outlets.

Blog Article Writing Service for SEO

Info Cubic Japan has a unique knowledge of local and regional markets in Japan enabling them to take full

advantage of linking with other websites through the use of categories, subcategories, geographic regions, and

languages. In addition, We have access to more than 10,000 online writers anxious to publish stories and links

on their professional blogs connecting your services to their readers.

Website / Landing page DevelopmentWebsite development is an evolving process that has to keep pace as technology and use patterns change. Not

only must you be familiar with a veritable alphabet soup of computer languages, software programs, and support

applications, but, for international business, you must be conversant with what works your particular target

country. At Info Cubic Japan, all our writing aimed at a Japanese audience is done by a native speaker.

※ Landing Page Optimization Increased Leads by Over 200%

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【SEO】

Social Media Optimization and Internet Advertising in JapanAfter television, Internet advertising is the top media vehicle to reach mass audiences in Japan.

Info Cubic Japan provides its clients access to more than 130 of the country’s most popular websites, including

Mixi, Japan’s largest social networking site like Facebook or MySpace. Other top Internet sites utilized by Info

Cubic Japan include YouTube, Yahoo! Japan, Vogue Japan, and Amazon Japan, depending on the individual

needs and goals of the client.

Info Cubic Japan prides itself on using its entire staff to brainstorm inventive media strategies to evaluate and

prioritize advertising goals in light of media options and costs directed toward specific customer bases

throughout the Far East.

Digital

Portal SNS

News

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Case Study (Search Engine Marketing)

◆Unique User and Conversion

Before 1 Q 2 Q 3 Q 4 Q T o t a l

User Session 34,928 34,346 38,058 39,083 146,415

C V 292 351 390 456 1,489

After 1 Q 2 Q 3 Q 4 Q T o t a l

User Session 48,283 48,573 51,747 60,368 208,971

C V 545 453 509 550 2,057

Business Challenge:

A cosmetics company based in Great Britain was attempting to increase its profits by breaking into the lucrative Japanese online market.

While they had created a Japanese-language website for their products, they were not satisfied with the results. Specifically, they wanted

to increase sales by getting more of the potential customers who visited their Internet site to complete an inquiry form seeking additional

information.

Course of Action :

Using the PDCA (Plan, Do, Check, Act) method developed by Dr. W. Edwards Deming, the father of modern quality control, Info Cubic

Japan redesigned the cosmetics company’s landing page using Google’s AdWords, Website Optimizer, Analytics, and SEO platform

services. This included identifying more than 15,000 keywords for the company’s PPC needs and more than 100 keywords for its SEO

needs.

Results :

After the first year, the international cosmetics business saw a 42 percent increase in their website traffic in Japan and an almost 34

percent increase in visitors who performed the targeted function, i.e., filled out the inquiry form.

This led to a significant increase in the bottom line, increasing year-to-year sales from 3.8 million to 5.7 million JPN (approximately $3.5

million to $5.5 million).User Session CV

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Our SEO work ( Yahoo! Japan )

Keyword: Email marketing tool Keyword: wedding planner

Keyword: wood cabinetKeyword: website development

２０th⇒1st Out of rank⇒3rd

２０th⇒4th Out of rank⇒2nd

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Our SEO work ( Google Japan)

Keyword: used car sale

Keyword: tobacco

Keyword: bridal service

Keyword: translation

２０th⇒5th

８０th⇒16th

７th⇒3rd

４５th⇒21st

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Client ：Microsoft Development Co., Ltd. MSN Research and Development

Department User Experience Lead, Fumiko Ogawa

Solution Offered ：Global Web Project Management Support

Overview：The project was to apply universally common guidelines to the interface of

the Microsoft-operated portal site "MSN." However, applying uniform

guidelines to all the Asian sites might have gone against traditions and

customs in certain nations. What was needed, therefore, was an

individualized product approach.

Result：We gathered opinions from our in-house staff based on the mock-ups

prepared by the native designers and country-specific information derived

from the study of the competitors' sites. This helped Microsoft

Development successfully formulate the guidelines for the Asian countries.

Customer's Voice：

Q: What made you choose Info Cubic Japan as your partner?

A: When we consulted a couple of our existing vendors, they said they

had no problem localizing our website and translating the guidelines,

but offering proposals and devising original ideas based on different

cultural backgrounds and competitive conditions was not their cup of

tea. Also, had it been just one language, it could have been

manageable; but there were four languages. Simplified Chinese,

traditional Chinese, Korean, and Taiwanese. Even the major production

companies told us they would need to outsource the work. We then

discussed the issue with several other companies and finally decided to

partner with Info Cubic Japan, as they appeared to be the most reliable.

Q: What are the good points of Info Cubic Japan?

A: From our first meeting, we could discuss in detail the contents and

scope of their work. At a very early stage, Info Cubic Japan already

understood their task was not just limited to translating a document into

Chinese or designing a website. On the other hand, other companies

gave us page-count-based estimations without realizing the true scope

of the project, which rather made us feel doubtful about their

performance . Even after we actually started working, Info Cubic

Japan's response was always very courteous. They didn't force their

way on us, but they presented solutions corresponding to our needs,

which made everything very easy for us. Although the project scope

changed frequently, they always handled it flexibly. ※More detail:

http://www.infocubic.co.jp/en/our-client/microsoft.html

Case Study (Microsoft Development)

Info Cubic Japan2011

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