Leveraging Disruptive Fundraising TechnologyMark Organ, CEO of

@markorgan; Tweet #disruptive$

vvOVER $40M

Raised

OVER 100 Shareholders

I Have Raised Money In Many Forms

OVER 12 Rounds

#1 Critical Ingredient for Startup Success Founders and Investors

CONVICTION

v

How to get Conviction?

DEEP KNOWLEDGE

HARD WORK

NO SHORTCUTS

Bootstrappin’

CUSTOMERS FUND YOU

How to Bootstrap Your Business

1 CONVICTION

2 MICRONICHE

3 SERVICIZE

4 HIGH PRICES

5 SYSTEMATIC SCALE

Raising Money – Some tips

1 CONVICTION

2 BEAUTIFUL STORY

3 A. B. P. (ALWAYS BE PITCHING)

4 GET FEEDBACK & CONNECTIONS

5 FIRM, BUT COACHABLE

Raising Money: ConvertiblesGREAT FOR EARLY ROUNDSAssume Cap & Discount

Rolling Closes

Variable Terms

Low Cost

Less Dilutive (if progress is FAST)

Many Investors Dislike Options Unpriced

More Dilutive(if progress is SLOW)

Raising Money: VC / Series A/B

$ $ $, $ $ $ ,$ $ $

Intros & recruiting help

Long Lead TimeHerd-like BehaviourLoss of ControlOverhead to Manage

Disruptive Trends in Fundraising:The Great Blurring

STAGE: A and SEED

ACTORS: ANGEL, SUPERANGEL & VC

GEOGRAPHY: SF/SV, Northeast, R.O.W

AngelList: Disruptive Fundraising Machine

AngelList: Disruptive Fundraising Machine

AngelList: Disruptive Fundraising Machine

Crushing it On AngelList

IT’S ‘LAUNCHY’: All systems go!

NEED A POSSE: Advisors, early investors, and recommenders

STYLE COUNTS: Design, pizzazz

Founders$25K-$100K

Putting It All TogetherHow to Raise Money in 2013

FFriends, Family, Fools$250K-$500KConvertible

Start talking to microVCand quality angels

Putting It All TogetherHow to Raise Money in 2013

F

FFFSeed Convert~$250K-$1M

Seed Preferred~$2M

Putting It All TogetherHow to Raise Money in 2013

F

FFFSeed Convert~$250K-$1M

Seed Preferred~$2M

Series A/B$4M - $10M

Putting It All TogetherHow to Raise Money in 2013

QUESTIONS?

Thanks For Your Attention!

@markorgan

#disruptive$