Influenses on Bulgarian Fashion

What is Fashion?

• Personal Style• Social Status• Chic• Eccentricity• Provocation• Being Unique• Sex appeal….

• Добавете снимки като колаж и тези идеи да се явават кат флаш!

French Fashion & Chic• France is a leading

country in the world’s fashion industry.

• Fashion has always been an important part of the country's cultural life and society

• The French are well known for their attention of dressing-up well.

• Paris Fashion Week is a leading clothing trade show held semi-annually in Paris, France

Leading French Fashion Brands• Today, Paris, along with

New York City, London and Milan, is considered one of the world's fashion capitals

• The city is home of many premier fashion houses, including: Pierre Cardin, Céline, Chanel, Chloe, Dior, Givenchy, Jean Paul Gaultier, Hermès, Lanvin, Rochas, Vuitton and Yves Saint Laurent…

• Gabrielle Bonheur Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and founder of the Chanel brand.

Chanel – symbol of Frech chic• Founder of the Belle Époque style• One of the most influential

people of the XX-th century (according to Time magazine)

• Liberated women from the ‘corseted silhouette’

• Made popular sportive, casual chic as a feminine standard

• Opened the first ‘fashion boutique’ in Paris in 1921

Chanel = The Little Black Dress• Chanel’s contribution to the

fashion lexicon – the ‘Little black dress’

• Her signature scent Chanel N5 has become iconic product!

• Made connection between fashion and European aristocracy

Chanel Today:

• Christian Dior S.A.French commonly known as Dior, is a French luxury goods company, controlled and chaired by Bernard Arnault who also heads LVMH Moët Hennessy • Louis Vuitton – the world's largest luxury group.

Dior – Creator of ‘the New Look’ Style

• Silhouette emphasised the bust and hips

• Used extravagant fabrics for his creations

• Gained many prominent clients from Hollywood and European aristocracy

• Revolutionized the perfumery industry with his Miss Dior parfum

DIOR STYLE TODAY

French influence on Bulgarian Fashion

• French fashion became popular in Bulgaria at the beginning of the XX-th century.

• Later French films from the ‘Belle Epoche’ and French actors/actresses were ambassadors of the French fashion style.

French Cinema and Bulgarian Fashion

• French fashion became popular with some of the leading actors like: Jean-Paul Belmondo, Brigitte Bardot, Stéphane Audran, Annie Girardot, Jeanne Moreau, Fanny Ardant, Jean Marais, Jean Gabin, Simone Signoret, Jean- Lous Tritignan, Alain Delon…

Bulgarian vs French Fashion(вмъкнете снимки на френски модели и български подобни)

Italian fashion & Luxury

• Italy is one of the leading countries in fashion design, alongside others such as France, the USA, Great Britain and Japan…

• The wonder and phenomenon of Italian fashion have been described as the "new Everest" in world design..

• Milan is one of the "big four" global fashion capitals, along with New York, Paris and London

• (вмъкнете колаж от снимки на известни марки)

Top Italian Brands• Examples of major Italian

fashion houses are: Gucci, Armani, Emilio Pucci, Valentino, Prada, Dolce & Gabbana, Ferragamo, Roberto Cavalli, Trussardi, Versace, Krizia, Etro, Miu Miu, Laura Biagiotti, Max Mara, Fendi, Moschino, Missoni, Bottega Veneta, Benetton, Bulgari and Brioni…

Gucci Empire• Gucci is an Italian fashion

and leather goods brand founded by Guccio Gucci in Florence in 1921.

• Gucci offers balance between provocative and intelligent, club and casual, erotic and reserved clothing.

• Gucci - the biggest selling Italian brand (with annual turnover of 2 billion euro )

EMPORIO ARMANI• Giorgio Armani is a brand

created by Giorgio Armani in Milan in 1975 with his friend Sergio Galeotti.

• The brand today has many products in areas comprising accessories, cosmetics, fragrances, interior furniture, jewelry, watches, sunglasses, flowers, books and sweets…

Armani Style• His trademark designs are: - re-interpretations of the traditional

business suit, - unstructured, relaxed designs for

men, - and masculine styles for women. - treated leather as an everyday

fabric.

• The Armani “power suit”for men and women became a symbol of an era of international economic boom in the 1980-s

Versace

• Versace, is an Italian fashion company and trade name founded by Gianni Versace in 1978. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets, and distributes luxury clothing, accessories, makeup, and home furnishings under the various brands of the Versace Group.

• (направете колаж или използвайте за фон неговото лого)

Gianni Versace – one of the fashion geniuses of the 20th century

Versace style means:• perfection, luxury and

virtuosity• richness and splendour • baroque dose of beauty

and elegance • youthful emancipation • colour feast and non-

bashful sex appeal

Italian Fashion Today

"There are three exciting things about Italian fashion today:

• produces a kind of clothes which suit any occasion

• the quality of fabrics • exquisite evening

dresses…” Vogue

Italian influences on Bulgarian fashion• No doubt some Italian films,

starring celebrities like Sophia Loren, Anna Magnani, Claudia Cardinale, Gina Lollobrigida and later Ornella Muti have influenced some Bulgarian actresses who were fashion idols for the women in one socialist country!

• ‘Fashion’ in socialism was not much appreciated although most women tried to copy and imitate with limited resources some western models seen in fashion magazines brought secretly from abroad !

The leading actors and actresses have become ambassadors of fashion!

• Italian fashion became popular with Italian cinema and “Dolce Vitta Style” of the 1960-s and 1970-s and the divinely beautiful Italian actresses!

Dutch Fashion Characteristic features:• provocative• extravagant• innovative ….

•Some designers

HOLLAND DESIGNERSAddy van den Krommenacker

Iris van Herpen

Current Bulgarian Fashion Characteristic features:• Нахвърляйте няколко

характерни черти на съврем.българска мода и добавете снимки от по-изискани дизайнери: Виргиния Здравкова, Евгения Живкова, ….

• Общи черти със съврем.западна мода?

Stoyan Radichev• I design wedding

dresses, ball and prom dresses and many other official

dresses. I feel happy by doing this, by making

fashion and working something

i really like and what gives me

satisfaction.

models

Diana Alexandrova

• The young and talented designer Diana Alexandrova brought out her first collection called "Chaotic elegant" aiming to display simple life bordering sometimes with grandeur and extravagance.

Diana Alexandrova models

Финал?

• Известни български модели работещи за известни модни къщи или списания?

• Или колаж от снимки: българската мода от началото на ХХ век досега (да се види развитето от потурите до днес!)