RECENT STUDY SHOWED:

• 46% say “a great brand is like an interesting person at a party”

• 57% want to know about the history and quirky details of a brand

• 45% are looking for interesting stories about the brand

Basically, you want to be this guy!

A GREAT STORY WILL:

• Allow you to move beyond a logo or tagline into the comprehensive presentation of a lifestyle experience.

• Bring your product to life and make it memorable by humanizing it

• Create an immediate positive association – a good first impression.

A GREAT STORY WILL:

• Allow you to move between channels with ease, because your story lends itself to all platforms

• Permit you to respond in real time without vetting responses up the chain

• MOST IMPORTANTLY: create content. People feel absolutely compelled to add to it, whether that's by sharing or commenting.

| SINGLE INTEGRATED PLATFORM

THREE QUESTIONS TO ASK:

• What is this story telling me? • Why should I care? • How does this story make me

feel?

CHOOSING A CHANNEL?MARKETING 101 STILL APPLIES:

POEM

Happily Ever After!