Influencing the Influencers

10 Tips for Increasing Sales by Generating Powerful Referrals

Referrals Cut Through Marketing Clutter

People act on referrals from trusted sources.

How can you generate more referrals?

The following are “10 Tips to Get Referrals From Groups”.

1) Identify the Influencers.

They have the trust of their groups.

2) Offer real value to their members.

Offers that otherscan’t get.

3) Find out how they talk with

members.

4) Keep offers clearand simple.

5) Make the program easy to implement…or else.

6) Don’t create more workfor their staff.

7) Provide the marketing tools to promote the

program.

8) Can you create a new revenue stream for them?

9) Keep leaders informed about results.

10) Build long-termrelationships.

About the Author

Jeff Flowers is an entrepreneur and a pioneer in Affinity Group Marketing. He is the founder and Chief Instigator for Wild at Work, one of the country’s leading employee group marketing companies with over 25,000 member companies representing more than 11 million employees.

He has also created highly successful affinity group marketing programs for such industry leaders as Anheuser-Busch, Kodak, Hyatt Hotels & Resorts, The California Travel & Tourism Commission, Metrolink , LEGOLAND and Xanterra Parks & Resorts.

Jeff is also an Instructor at the University of California San Diego Extension where he teaches Strategic Marketing Planning and Product Management, Branding and Positioning.

Contact Jeff:800-767-7657 x107Jeff@WildatWork.com