Influencing a Growing World - Western Plant Health … · Influencing a Growing World Western Plant...

September 28th-30th

JW Marriott Desert Springs Resort & SpaPalm Desert, CA

Influencing a Growing WorldWestern Plant Health Association

Annual Meeting 2014

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1 WPHA Annual Meeting 2014 Influencing a Growing World 2

Despite the ongoing effects of an extreme drought, Cal-ifornia agriculture continues to lead the world in production and crop value. Much of this continued growth is directly tied to the technology and tool box of products and practices developed and provided to the West’s growers, nursery businesses, and consumer use sectors by WPHA member companies. Recognizing this import-ant fact, our Annual Meeting Planning Committee has selected as our theme “Influencing a Growing World." With drought and statewide elections being the driving topics of discussion this year, our business session will address those two important topics: How does water move in California and who makes those decisions, and what does the November election hold in store for California agriculture? Mr. John Powel Jr., president of the Coachella Valley Water District & Peter Rabbit Farms will welcome members to the business session. This year, WPHA will host a round-table discussion on California water supply and movement featuring Mr. Jason Peltier, chief deputy general manager, Westlands Water District; Mr. Ron Jacobsma, general manager, Friant Water Author-ity; and John Garner, Colusa County rice grower and a member of the Northern California Water Authority(NCWA) Board of Directors. Longtime political insider and columnist Mr. Dan Walters with the Sacramento Bee will provide a forecast to the November elections and what they mean to California. This year’s luncheon speaker will be Communications Consultant Ms. Joanna Schroeder, who will provide members valuable insight on how the organics industry has been successful in increasing market share. Her presentation, “Why Consumers Pay More for Organic Foods? Fear Sells and Marketers Know It,” should be an eye-opener for everyone. We encourage you to carefully review the meeting pack-et. In response to member feedback that more time would be appre-ciated by attendees to be able to meet with each other and plan for the future, and the positive feedback we received last year, WPHA is continuing its new annual meeting program format. More leisure time will be available, with activities that will include our traditional WPHA golf tournament, a hands-on gourmet cooking lesson with the JW Marriott Desert Spring head chefs, a tour of the Palm Springs Air Museum of Flying, and a tour of the late Elvis Presley's home – and of course our organized social events each evening. As always, we ask that WPHA members and guests refrain from planning or attending individual meetings during the official WPHA meeting events listed in the program. You will find ample free time for your important meetings.

Sincerely,

Scott Hushbeck, 2014 WPHA Chair

2014 Annual MeetingInfluencing a Growing World

Unless otherwise indicated, the events will be located at the JW Marriott Desert Springs Resort & Spa, 74855 Country Club Drive, Palm Desert, Calif. Annual meeting dress code is business casual.

◆ SUNDAY, SEPTEMBER 28, 2014 ◆

Optional Recreation Activities*

9:30 am - 1:30 pm Palm Springs Air Museum Meet 15 minutes prior in the Tour Lobby. *Refer to page 10 for detailed information.

WPHA Events

12:00 - 4:00 pm Annual Meeting Registration The Ballroom Foyer’s South Registration Desk

5:30 - 7:00 pm Welcome Reception The Pointe

Preliminary ProgramMessage from the Chairman


◆ MONDAY, SEPTEMBER 29, 2014 ◆

WPHA Golf TournamentPalm Course at the Desert Springs Golf Club

*Refer to page 11 for detailed information.

7:00 am Golf Registration, Club House Continental Breakfast, Club House

8:30 am Shotgun Start

Optional Recreation Activities*

9:30 am - 1:30 pm Celebrity Homes Tour Meet 15 minutes prior in the Tour Lobby *Refer to pages 11-12 for detailed information.

11:00 am - 2:30 pm Cooking Experience Meet 15 minutes prior in the Tour Lobby *Refer to page 12 for detailed information.

WPHA Events

9:00 am - 4:00 pm Annual Meeting Registration The Ballroom Foyer’s South Registration Desk

5:30 - 7:00 pm Industry Party & WPHA PAC Silent Auction Springs Ballroom A,B,C,D,E & F

◆ TUESDAY, SEPTEMBER 30, 2014 ◆

WPHA Business SessionSpring Ballroom

7:00 - 8:00 am Breakfast Spring Patio

8:00 - 8:30 am Welcome John Powel Jr., President Coachella Valley Water District & Peter Rabbit Farms

8:30 - 11:00 am Water and Politics, Let The Information Flow • California Water Supply From All Angles

• Jason Peltier, Chief Deputy General Manager, Westlands Water District

• Ron Jacobsma, General Manager, Friant Water Authority• John Garner, Colusa County Rice Grower, Member of the NCWA

Board of Directors• What To Expect From The November 2014 Election

• Dan Walters, Political Columnist, Sacramento Bee

11:00 - 11:15 am WPHA Year in Review Renee Pinel, WPHA President/CEO

11:15 - 11:30 am WPHA Business Session Scott Hushbeck, WPHA Chair

WPHA LuncheonSprings Ballroom Salon G

12:00 - 12:30 pm Lunch

12:30 - 1:15 pm Keynote Address

"Why Consumers Pay More For Organic Foods? Fear Sells and Marketers Know It."

Joanna SchroederCommunications Consultant,Denver Post

1:15 - 1:30 pm WPHA Awards Ceremony

WPHA Reception, Influencing A Growing World

6:00 - 9:00 pm The Grand Reception The Grove

FrankSinatra's

Home


JW Marriott Desert Springs Resort & Spa74855 Country Club Drive, Palm Desert, CA

PLEASE NOTE: All room reservations are available on a first-come, first-served basis through August 29, 2014, or until the WPHA room block is full. Secure your reservations early for greatest availability.

Room Descriptions

The luxury hotel in Palm Desert features elegantly appointed guest rooms with a wealth of amenities. Plush bedding and CD players ease you to sleep in the hotel suites and rooms in Palm Desert. The Palm Desert luxury hotel offers a variety of suites and floor plans with up to three bedrooms. There are elegant bathrooms of granite, limestone and Italian marble at the luxury hotel in Palm Desert.Resort Fee includes: Internet, local calls, self-parking, gym, putting green and golf bag storage.

Lakeview/Springs Pool Room*

390sqft/35sqm, air-conditioned, room is non-smoking, connecting rooms are available, outdoor spaces: balcony (1), windows may be opened, windows, floor to ceiling, total outdoor space: 30sqft/3sqm, newspaper delivered to room on request.Contracted rates $226/night, plus tax and hotel occupancy taxes.

Executive Suites (9)*

The 560-square-foot Executive Suite offers two separate rooms, with a spacious living area that consists of a sitting venue and dining table, an alcove with king-size bed, and full bath with separate shower and oversized bathtub, plus

majestic mountain views and oversized patio.$444/night, plus tax and hotel occupancy taxes.

Luxury Suites (8)*

The 616-square-foot Luxury Suite features a spacious living area with comfortable seating, dining table, king-size Murphy bed, and great views from a large patio. Connecting guest rooms with one king-size bed or two double beds are available. $638/night, plus tax and hotel occupancy taxes.

2 Bay Hospitality (5)*

894sqft/80sqm, air-conditioned, room is non-smoking, connecting rooms are available, outdoor spaces: balcony (2), living/sitting area windows may be opened, windows, floor to ceiling, total outdoor space: 240sqft/22sqm, evening turndown service, newspaper delivered to room on request$688/night, plus tax and hotel occupancy taxes.

3 Bay Hospitality (5)*

1104sqft/99sqm, air-conditioned, room is non-smoking, connecting rooms are available, outdoor spaces: balcony (2)Living/sitting area, dining area, windows may be opened, windows floor to ceiling, total outdoor space: 240sqft/22sqm, evening turndown service, newspaper delivered to room on request$758/night, plus tax and hotel occupancy taxes.

*SPECIAL NOTE: All rooms have data ports, Internet and WiFi access, and twice-daily maid service. Each room will be charged a $12 per person portage fee for the duration of their stay and housekeeping gratuities of $3 per room per day.

Make Your Sleeping Room Reservation

CALL: 800-266-9432, ask for the Western Plant Health Association room block

ONLINE: Visit www.healthyplants.org for an online reservation link

Reserve a Meeting Room

Meeting rooms/suites vary in size, view and location. The hotel will work with you to find a room that will meet your needs. For assistance reserving your meeting room/suite contact Dixie Smith at 760-862-1626 or [email protected]. Please have dates, start and ending times, as well as meeting room requirements when booking your reservation.

Hotel Reservations


The Resort

From the moment you turn on the palm-lined path leading to the Palm Desert resort, the experience of renewal begins. The JW Marriott Desert Springs Resort & Spa invites you to discover a breathtaking luxury hotel in Palm Desert, CA; a vibrant oasis complete with cascading waterfall in the spacious lobby and gondolas plying meandering waterways. Enjoy the desert’s finest dining with six restaurants on-site, plus Starbucks®. Languish in bliss at the dazzling spa at Desert Springs. Challenge your golf game on 36 spectacular, Ted-Robinson-designed holes. Cool off in any of four sparkling swimming pools. The Palm Desert luxury resort offers richly-appointed hotel rooms, conveniently close to Palm Springs events like the BNP Tennis Tournament, and Coachella and Stagecoach Music Festivals. Dazzling indoor and outdoor event spaces provide an array of flexible venues. Discover a leader in style and service among resorts in Palm Desert at JW Marriott Desert Springs Resort & Spa.

Spa at Desert Springs

The Palm Desert spa resort features a vast 38,000-square-foot facility with 48 treatment rooms, salon, bistro, VIP suite, fitness facility and saltwater pool. An extensive treatment menu incorporates ancient healing methods and exotic ingredients from locally grown citrus and dates. The day spa Palm Desert therapies will relax and reenergize you from head to toe. Massages, facials and body treatment pamper the body with a European approach. The healing ingredients and customs of the surrounding Sonoran Desert utilize locally harvested crops along with ancient healing traditions.

Patrick Marchesson Salon at The Spa at Desert Springs offers a full menu of treatments. Pamper hands and feet with private manicure and pedicure thrones.The salon’s resident artists offer a full complement of hair styling and coloring, precision haircuts, exclusive make-up, bridal packages, spa manicures and pedicures and facial waxing.

For pricing, appointments or information on group packages, please call the salon at 760-862-1675 or 800-255-0848. Open daily.

Additional Activities

The Palm Desert area has adventures for all interests. Experience Palm Desert’s wild side at The Living Desert, America’s only zoo dedicated to desert species. In the midst of this adventure, you’ll find a shopper’s paradise at The Gardens of El Paseo, a 200,000-square-foot ode to all things fashionable and chic. Don’t overlook the Palm Springs Aerial Tramway, the world’s largest rotating tramcar, that allows you to experience a 10-minute breathtaking journey up the sheer cliffs of Chino Canyon climbing up to 8,516 feet. Also, Joshua Trees National Park is immense, spanning nearly 800,000 acres and infinitely variable. In addition, Palm Desert offers a variety of hiking

Travel and Leisure


• August 29, 2014, is the hotel room guarantee deadline, however reservations are available on a first-come, first-served basis. Reservations made after August 29 will be accommodated on a space-availability basis at the JW Marriott Desert Springs Resort & Spa published rates.

• Cancellations of individual reservations made up to three days prior to arrival will be accepted and the deposit refunded for those rooms for the full night’s stay. Reservations cancelled after 72 hours are subject to a “no-show” fee equivalent to one night’s room rental. All deposits are non-refundable if cancellation is made less than 72 hours prior to the arrival date.

• Overnight self-parking is available and included in the resort fee.

• Valet parking is $27 a night and is subject to change.

• Official conference name badges will be required for admittance to all meeting sessions and meal functions.

Deadline and Specials

trails and has a rich history found at the Santa Rosa San Jacinto National Monument. Another highlight is Sunnylands in Rancho Mirage, Calif., which is a 200-acre estate once owned by Walter and Leonore Annenberg. Also, visit Sunnylands Center & Gardens with no reservation or fee on Thursdays through Sundays, 9 a.m. to 4 p.m.

Travel Information

The JW Marriott Desert Springs, is located in Palm Desert, Calif., approximately 12.2 miles west of the Palm Spring International Airport that services a number of airlines, including Alaska Airlines, Allegian, American Airlines, Delta Air Lines, Frontier Airlines, Sun County Airlines, United Airlines, US Airways, Virgin America and WestJet. The airport also offers a full array of rental car options at its Rental Car Center, as well as local taxis, limos and vans. Some visitors choose to fly into the Ontario International Airport and then rent a car for a 1.5 hour drive to the resort.

Parking

Overnight self parking is included with the resort fee and valet parking is $27 per day with in-and-out privileges (fee subject to change).

Travel and Leisure Continued


SUNDAY, SEPTEMBER 28, 2014

Experience Palm Springs Air Museum

Time: 9:30 am – 1:30 pm Minimum Number Required: 10Cost: $170 Max Number of Participants: 12

Opened on Veterans Day in 1996, the Palm Springs Air Museum houses one of the world’s largest collections of flyable World War II aircraft and features over 70,000 square feet of exhibit space across three main hangars. The museum rotates through a daily display of 29 aircraft from its collection, some of them on loan from the U.S. Navy and private collectors, allowing visitors a rare glimpse of the historic aircraft. Unlike most museums, there are no ropes separat-ing visitors from the exhibits, creating an intimate and personal ex-perience. Displays of memorabilia, uniforms, weapons, and photos line the walls of all the hangars.

Itinerary: 9:30 am- Depart hotel, guide will give brief description of tour.10:00 am- 1.5 hours Guided Tour Palm Springs Air Museum11:30 am- Depart for Lunch at TRIO Restaurant1:00 pm- Depart Trio Restaurant for hotel1:30 pm Arrive back at Hotel*Note: Times listed are approximate and may vary.

Tour Guides: Tour ratio 1 to 12 – Docents are volunteers and are sub-ject to availability. Docents – many are veterans who flew or served on “warbird” crews.

Food: Lunch will be provided at TRIO Restaurant, three course pre-set menu includes coffee, tea, soft drinks, taxes and gratuity are in-cluded in pricing. Any beverages outside of these to be paid for by guests upon consumption.

Dress: Casual clothes, comfortable shoes, sunglasses and sunscreen are recommended.

What to Bring: A camera and excitement to go back in time.

MONDAY, SEPTEMBER 29, 2014

WPHA Golf Tournament

Palm Course at the Desert Springs Golf Club74855 Country Club Drive · Palm Desert, CA 92260

Golf Registration: 7:00 am, Club House, Continental Breakfast

Tee Time: 8:30 am Shotgun, start, putting green, tee prizes and boxed lunches provided on course.

Committee: Rufus Bastian, Tim McGahey, Ron Naven Gary Silveria, Chris Simoni

Entry Fee: $230

Club Rentals:Available at the Pro Shop call 760-341-1860 or email Drew at [email protected].

Dress Code:Proper golf attire is required. All golfers must wear a collared shirt, shorts must be tailored, mid-thigh length, soft spikes and no denim is allowed.

Prizes:Prizes will be awarded for first, second, and third places for longest drive/men and women and closest to the hole/men and women.

Prize amounts are $100.00, $75.00 and $50.00, respectively.

Optional Activities



Explore Palm Springs Celebrity Homes Tour

Time: 9:30 am - 1:30 pm

Cost: 260 per person

Minimum Number Required: 10

Max Number of Participants: 12

Celebrities have long maintained a love affair with Palm Springs, and you can get a glimpse into the desert’s Hollywood past with a celebrity tour through Palm Springs’ star-studded neighborhoods. Palm Springs Celebrity Tour offers a 1 hour and 45 minute bus tour with a walk through of Elvis Presley's Palm Springs home and plenty of fun facts about the stars who love the greater Palm Springs area.

Food: Lunch will be at Famed Melvyn’s Restaurant, two course pre-set menu includes coffee, tea, taxes and gratuity are included in pricing. Any beverages outside of these to be paid for by guests upon consumption.

Itinerary:9:30 am- Depart hotel, guide will give brief description of tour.10:00 am- Tour Palm Springs Celebrity Homes11:45 pm- Arrive Melvyn’s for lunch1:00 pm- Depart Palm Springs for hotel1:30 pm- Arrive back at hotel*Note: Times listed are approximate and may vary.

Dress: Casual clothing and flat, closed-toe shoes.

What to Bring: Bring a camera and excitement to explore where the stars live.


JW Marriott Cooking Demonstration

Time: 11:00 am - 2:30 pm

Cost: $180

Minimum Number Required: 8

Max Number of Participants: 12

Come and join us for a delicious cooking demonstration as our chefs prepare a portion of your meal right before your eyes while demonstrating cooking methods and techniques that you can take home and try!

Our chefs will demonstrate the preparation and cooking methods used in preparing a celery root remoulade salad and beef bourguignon with baby onions and mushrooms which will be served in a following lunch buffet.

Dress: Casual

What to Bring: A zest for trying new things.

Optional Activities Continued

Cary Grant Estate

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