Influencer Marketing: Using Relationships to Build Killer Links
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Transcript of Influencer Marketing: Using Relationships to Build Killer Links
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Influencer Marketing
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Who Am I?
Co-author of The Art of SEOPresident of Stone Temple Consulting
25+ person SEO and PPC firmTrainer for Instant E-TrainingFounder of Web Site Publishing Companies
@stonetemple+Eric Enge
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YOU INFLUENCER
The Influencer Audience Factor
Your Reach Their Reach
@stonetemple / +Eric Enge
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The Influencer Trust Factor
20,000 Connections
20,000 Connections
20 Shares
10 Links
100 Shares
50 Links
@stonetemple / +Eric Enge
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The Synergy We’re Looking For – Step 1
Traffic, Links & New Subscribers
Shared onSocial Networks
Helps DriveNew Followers,Fans, Friends
@stonetemple / +Eric Enge
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The Synergy We Are Looking For – Step 2
(Influencers)
(Your Stuff)
@stonetemple / +Eric Enge
(Sharing)
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Where “it” lives in the organization
@stonetemple / +Eric Enge
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Finding Influencers
@stonetemple / +Eric Enge
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Klout Categories
@stonetemple / +Eric Enge
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Twitter Search for #gps
@stonetemple / +Eric Enge
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Amazon Book Search
@stonetemple / +Eric Enge
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Conference Agendas
@stonetemple / +Eric Enge
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Klout – Influenced By
@stonetemple / +Eric Enge
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Who else writes for the same blog?
@stonetemple / +Eric Enge
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Ways to Verify Influence
@stonetemple / +Eric Enge
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Klout
@stonetemple / +Eric Enge
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Does Your Anchor Text Look Like This?
@stonetemple / +Eric Enge
12%
11%
23%14%
13%
11%
10%6%
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Or, Like This?
Brand Name
Domain
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“Looking Natural” – Links You Won’t Get
• Article directories• Low value directories• Blog and forum comments• Link networks• Wordpress themes• Reciprocal links• Sites that do not care about content quality
@stonetemple / +Eric Enge
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@stonetemple / +Eric Enge
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Influencer Marketing
@stonetemple / +Eric Enge
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Blog with
Quality Content
@stonetemple / +Eric Enge
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Lots of Guest Posts
@stonetemple / +Eric Enge
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Strong Twitter Presence
@stonetemple / +Eric Enge
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Solid Facebook Presence
@stonetemple / +Eric Enge
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Basic Strategy
• Post great content: 3 to 4 times per week– 2/3 of the posts are from guest authors
• Guest Post on other sites: 3 to 5 times per week
• Always building relationships with influencers• Great content on Twitter and Facebook• Promote posts on Twitter and Facebook
@stonetemple / +Eric Enge
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Top Anchor Text
@stonetemple / +Eric Enge
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Sample Results• http://blog.kissmetrics.com/color-psychology/ • 681 links from unique domains• 7,983 tweets• 4k Likes
• http://blog.kissmetrics.com/science-of-social-timing-1/• 504 links from unique domains• 10,600 tweets• 1k Likes
• The site gets 200,000+ visitors per month
@stonetemple / +Eric Enge