Influence on Voters Mr. Young American Government.
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Transcript of Influence on Voters Mr. Young American Government.
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Influence on VotersMr. Young
American Government
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What are the major factors that influence voters to vote and for whom they vote for?
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http://www.youtube.com/watch?v=IHaWHlJdUoI&NR=1&feature=endscreen
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Idiot- comes from the Greek word idiotes, which in ancient Athens referred to citizens who did not vote or otherwise take part in public life—they were ignorant of public affairs
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1. Personal Background of voter2. Degree of voter loyalty to one of the
political parties3. Issues of the campaign4. Voters’ image of the candidates5. Propaganda
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Age has a big factor on whether or not a person votes and who the candidate is that they vote for
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Voters’ education, religion, and racial or ethnic background affect their voting habits
Voters’ background influences their voting but they do not always vote the way their background says they should
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One who is caught between conflicting elements in his/her life such as religion, income level, and peer pressure
Other issues are usually important, such as campaign issues and the personalities of the candidates
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http://www.youtube.com/watch?v=wKQABPI8Nc4&feature=endscreen&NR=1
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Strong Party voters tend to vote for the party more than the issue or candidate
Straight-party ticket- one where a voter has selected candidates of his/her party only
Weak party voters are more influenced by issues and candidates than by parties
Independent voters usually have a weak party loyalty, but are becoming more and more important in Presidential elections
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Starting to see more campaigns about candidates and not about parties, which could lead to voter apathy
Candidate- talk about personal attributes and character
Parties- more about issues
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1. TV has helped spread campaign issues2. Voters today are better educated than
voters of the past3. Current issues seem to have a greater
impact on personal lives than they have in a while
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Just as important as issues themselves is the way the voters perceive the issues
Most voters select candidate on image alone
Want president they can trust Candidate must at least be viewed as
competent to handle to job and problems that go with it
Candidates must then convey the impression that they have these certain qualities
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http://www.youtube.com/watch?v=fnx-SqMYknI&feature=related
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“Being a president is like riding a tiger. A man has to keep riding or be swallowed. A president is either constantly on top of events, or, if he hesitates, events will soon be on top of him.”
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Involves using ideas, information, or rumors to influence opinion.
Propaganda is not necessarily lying or deceptions
Uses information in any way that supports a predetermined objective
Voter Participation can be reduced when this is used, voters do not appreciate it
There are 7 propaganda techniques
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Name calling; identifying a candidate with a term such as “Un-American”
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http://www.youtube.com/watch?v=jU7fhIO7DG0
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http://www.livingroomcandidate.org/commercials/1964/peace-little-girl-daisy
http://www.livingroomcandidate.org/commercials/2004/any-questions
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Interpreting a political event or statement from a particular point of view
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Giving only one side of the facts to support a candidate’s position
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http://www.youtube.com/watch?v=7qsBGUh69FA
http://www.youtube.com/watch?v=1uXKVjom734
http://www.livingroomcandidate.org/commercials/2008/original-mavericks
http://www.livingroomcandidate.org/commercials/2008/no-maverick
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Associating a patriotic symbol with a candidate
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http://www.youtube.com/watch?v=hje8D5is4RU
http://www.youtube.com/watch?v=MgH5PUqMxgU
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One of the oldest, identifying the candidate as “just one of the common people”
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http://www.youtube.com/watch?v=pueoTqYTtu0
http://www.youtube.com/watch?v=kpN7eU20VJY
http://www.youtube.com/watch?v=71oSnNsd9XU
http://www.livingroomcandidate.org/commercials/1992/morning
http://www.youtube.com/watch?v=bRt3dWFqs-M (start at 2:15)
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A celebrity endorses a candidate
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http://www.youtube.com/watch?v=Fr7P-rBO6-4
http://www.youtube.com/watch?v=pUL5g--9YZA
http://www.youtube.com/watch?v=MDUQW8LUMs8
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Urging voters to support a candidate because everyone else is
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http://www.youtube.com/watch?v=KReGP2uW5yg
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http://factcheck.org/
This is a great website to check the facts of different campaign ads to see if they are true, the truth is stretched, or there is no truth at all.
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Some do not vote because they do not meet State requirements
Three basic requirements1. US Citizen2. Residency- must be a resident of that
state, for at least 30 days3. Registration- must register with a local
election board, good way to prevent voter fraud, almost 1/5 of Americans move to a new location every 5 years
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Higher income levels and occupational status Usually better educated Active in community life Strong political party affiliation Middle-aged Subject to fewer cross-pressures than non-
voters Sense of political efficacy, believe that voting
is important, and that their vote matters
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Apathy- they really do not care or are lazy
Lack of political efficacy- does not matter one way or the other, my vote doesn’t matter
Inconvenience- long lines, bad weather, etc
“Time-zone fallout” Social Characteristics: young (under 35),
unmarried, unskilled, rural
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What are the major factors that influence voters to vote and for whom they vote for?