Infinite dial 2012
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Transcript of Infinite dial 2012
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Infinite Dial 2012: Infinite Dial 2012: Navigating Digital Navigating Digital
PlatformPlatformA study from Edison/ Arbitron Research
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Digital platforms have made cross-platform strategies crucial to satisfy today’s connected consumer.
Digital platforms enable all forms of media to be consumed at any place at any time.
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Smartphones are having a profound impact on media and entertainment
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Social media is now used by the majority of Americans, changing how people and brands interact.
Facebook in particular has changed the way Americans filter information.
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Daily deals sites are about trial usage not loyalty.
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Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.
Online radio continues its upward trajectory.
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Media Landscape 2002 vs. 2012Media Landscape 2002 vs. 2012
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2012 Internet, Radio,Smartphone, 2012 Internet, Radio,Smartphone, TV UsersTV Users
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Time Spent per day in Radio, TV Time Spent per day in Radio, TV and Internetand Internet
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Internet is EssentialInternet is Essential
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Wi-Fi NetworkWi-Fi Network
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Online VideoOnline Video
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Online Radio vs. Online VideoOnline Radio vs. Online Video
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Downloaded TV ShowsDownloaded TV Shows
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Cellphone OwnershipCellphone Ownership
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4+ in 10 Americans own a 4+ in 10 Americans own a Smartphone Smartphone
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18-34s with Smartphones18-34s with Smartphones
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6 of 10 own a Portable Media 6 of 10 own a Portable Media DeviceDevice
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Texting is the form of Texting is the form of communication 12-24s use mostcommunication 12-24s use most
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Facebook Facebook
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Aprox. 58 million Americans check their social Aprox. 58 million Americans check their social network several times per daynetwork several times per day
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Twitter?Twitter?
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