1. INFECTIOUSOCTOBER 2011a round upof the latestcommunicationsnews & ideasfrom aroundthe world brought to you by

2. MACYS PARTNERS WITH START UP TO FIND YOUR PERFECT PAIR OF JEANSConsumers are asked about what brandsthey like, what sizes fit them best, andwhat their body shape is. This informationis then calculated to work out whatproducts are likely to fit best. From thenon, a users True Fit profile will appearwith every item in the Denim Finder,accompanied with a five-point ratingsystem which denotes how suitable anitem is.Finding the perfect pair of jeans is oneThinking ahead, True Fit see the ideasof lifes perpetual struggles, made onlypotential and want it to become a globalmore complicating in the realm of onlineplatform which can collaborate withretail. several retailers, meaning in the futureusers could have a universal profile thatHowever, Macys, in collaboration withworks on multiple e-commerce sites.site start-up True Fit, are providing theanswer to the missing changing room;helping consumers to find the right sizeclothes online. INFECTIOUS 3. TOUCH-SCREEN TRAM STOP AD LETS RESTAURANT PATRONS RESERVE A TABLEWeve all stood at a bus stop before and Finnish ad agency HeyDay have collaboratedhad time to kill. Now a new interactivewith local restaurant to produce theinterface has been giving respite to idly- experience. As well as reserving a table, userscold thumbs in Helsinki by allowingcan order a coupon by SMS, browse throughpassers-by to make a reservation at athe menu and even watch TV. Hey Daysnearby restaurant. technology encapsulates the next generation of outdoor advertising, which will allow conversion from intention to action right on the spot.INFECTIOUS 4. SAMSUNG TEAM UP WITH CONDE NAST STYLE BLOG TO TARGET FASHION CROWD WITH NEW CAMERAThe fashion world is hot with recentConsumer engagement will be encouraged,collaborations (H&M/Versace, Mary with users able to upload their own "streetKatranzou/Topshop). Samsung havestyle looks" to the blog. Drivingcottoned on to the power of a partnership interaction further, visitors to the siteand, in conjunction with publishing will be asked to invent an animated image onbehemoth Cond Nast have launched a Tumblr by splicing together three imagesblog to support their Street style looks to show a selection of the latest styles.caught on Samsung campaign, to promote Samsung have clearly defined theirthe new MultiView MV800 camera. measurements and a bulls-eye audience(the fashion crowd), and now need only waitCond Nast has enlisted four fashionto see how successful this campaignphotographers in four of the worldsproves.fashion capitals to capture images ofemerging street style trends. Images willshowcase the latest fashion from thewinter season and will be uploaded to adedicated Samsung Tumblr blog.INFECTIOUS 5. PRINT ADS WITH SOUND..WELL ALMOSTThese print ads are to promote a brandWe dont think they require muchcalled Shera (they produce sound-proof wall explanation but safe to say we thinksolutions). theyre smashing. INFECTIOUS 6. VIRGIN PICKS YOUR DESTINATION BASED ON THE WEATHERBook by Weather is a new way ofdate only notifying you of the destinationtravelling from Virgin Holidays. Instead 24 hours before you take off.of booking by destination you book byweather selecting the temperature, cloud Watch the video:cover and humidity of your preferred http://vimeo.com/29956373destination. As we all know the weatheris unpredictable so Virgin scan weatherforecasts right up until your departureINFECTIOUS 7. MINI COUPE LAUNCH IN NYC activities, and speaks to the vehicles performance, along with it sporty and exhilarating nature. The rocket is on display until 1st November 2011; and is located at 14th Street and 9th Avenue in the citys trendy Meatpacking district. In addition to the rocket, there will be four brand ambassadors dressed in space suits greeting pedestrians and passing outMINI USA is launching its newest MINI-branded space (freeze-dried) icevehicle, the MINI Coupe, with the help cream, Coupe Prepare for Launchof a 30-foot rocket, some astronauts buttons and additional vehicleand a presence in the New York Cityinformation.Village Halloween Parade. The tag linefor the MINI Coupe, Hold On. is theinspiration for the New York City INFECTIOUS 8. eBAY OPENS SCANNABLE STOREFRONT IN MANHATTANOnline auction site eBay have launched their who were asked to compile their fallvery first storefront in the city that never shopping wish lists. The shoppablesleeps New York. Each item in thestorefront is located on 404 Parkstorefront has a QR code; users scan the Avenue South in New York City.code using the eBay phone app, and are thendirected to a special purchasing page withinthe app. The storefront features variousproducts chosen by top trendsettersINFECTIOUS 9. FEEL BETTER WITH HEINZ SOUPDuring the month of October, HeinzHeinz will then print said name onto theFacebook fans can buy personalised tins can of either cream of tomato orof soup using a special app located chicken-flavoured soup and deliver it towithin the page.the recipient. The service costs 1.99and takes around 3-4 days for delivery INFECTIOUS 10. YOU CAN NOW FOLLOW INFECTIOUS ON FACEBOOK AND TWITTERLike us at:www.facebook.com/mindshareinfectiousTweet us:@MS_Infectious 11. INFECTIOUS Created by BEN REYNOLDS Designed by AYSHA AWWADDont forget everything featured is available online at: www.infectious-online.com