iNexxus - Corona, Reaching Beyond Normal Limits and Surpassing Expectations, MAY 2012

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description

http://www.inexxus.com iNexxus aids top rated companies in creating new heights of success and surpassing expectations by creating social media campaigns that depict a specific image. iNexxus successfully creates brand awareness and opens direct links of communication between consumers and providers to promote loyalty and sales. Creative strategic campaigns with targeted direction were born at iNexxus and handed to Corona Europe.

Transcript of iNexxus - Corona, Reaching Beyond Normal Limits and Surpassing Expectations, MAY 2012

Page 1: iNexxus - Corona, Reaching Beyond Normal Limits and Surpassing Expectations, MAY 2012

SUMMERTIME BEER FOR A YEAR ROUND EXPERIENCE

IN ASSOCIATION WITH : CORONA EXTRA | CORONA NEGRA MODELO | CORONA MODELO ESPECIAL | CORONA PACÍFICO |

MAY 2012

8tipsto increasing the fan base

SUMMERTIME BEER FOR A YEAR ROUND EXPERIENCE

CoronaExtra

The first step to going farther is starting over

RE-BRANDINGRE-INVENTINGRE-IMAGINING

ONE ON ONEHow Corona Europe expanded its territory, one customer at a time

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Page 3: iNexxus - Corona, Reaching Beyond Normal Limits and Surpassing Expectations, MAY 2012

2075 University Suite 1201

Montreal, Quebec.H3A 2L1, Canada+1 514 894 2244+1 800 986 9342

MONTREAL

NEW YOR

K

41 Madiso

n Avenue

31st Floor

New York,

NY 10010

-011

(646) 202

-2683

DUBAIDubai Airport Free Trade Zone 03rd East Wing Building 04th Floor, P.O.Box - 54620 Zip: 54620-011

head office

other offic

es

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THE CHALLENGE

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Corona Europe was looking to exceed their own expectations as they spread the love of their beer across Europe. Regions tar-geted included Austria, Ireland, Denmark, Switzerland, and Germany. Introducing a new beer, especially one with a North American pedigree into this region of her-itage beers, was a challenge!

Corona Europe wanted to increase knowledge of the brand and to associ-ate it with summer, fun, and youth. The name, the look of the bole, the wedge of lime, scenes of beach and va-cation, and pulsing music - all this had to be first and foremost in people’s minds when they thought Corona Beer.

The company was looking to in-crease metrics in both social media and in their boom line.

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THE SOLUTION

IIn order to boost brand awareness, a complete re-launch was needed. Al-though the brand had been around for some years, the iNexxus team deter-mined that we were going to consider it a brand new beer and treat it as such. This would encourage consumers to look at it from a fresh perspective.

Only social media had the potential to do this convincingly. We needed to create a space for one-on-one commu-nication with the fans, and make a new impression that was fresh with their audience. The goal was to establish Corona Europe’s social media outlets as mmust-haves for every young person in the regions.

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THE STRATEGY

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THE RESULT

Some metrics:

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