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Industry updates on key mobile trendsWEEK ENDING 9/13/2013

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Mobile Trends

Apple introduced its new iPhone 5S and 5C this week at a special event at the company's headquarters. Top highlights of each include: – The 5C will be available in five colors -- white, pink, yellow, blue and green -- and boasts many of the same

features as the iPhone 5.– The 5S will receive upgrades to the camera, a faster A7 processor with M7 coprocessor, and the option to

unlock your phone or make iTunes purchases with a fingerprint identity sensor.

Facebook’s test of trending topics to promote usage of its hashtags feature on desktops is now available on mobile devices.

TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 9/13/2013

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TOP MOBILE & TABLET ACTIVITY – WEEK ENDING 9/13/2013Mobile Trends (cont.)

Yahoo launched a new mobile application on Monday called “Yahoo Screen,” designed for Apple iOS devices, including iPhone, iPad and iPod touch. – The app is meant to serve as a mobile home for Yahoo’s own media content and that from its content partners

(i.e. ABC News), and offers up a simple, swipeable interface for browsing through the various programs. – The app allows users to browse through trending clips, search for specific shows, and includes gesture-based

navigational controls.

A new mobile payment and loyalty platform, Yoyo, announced it has raised $1.2 million in a seed round to launch a new platform design. They plan to target high-volume, low-value transaction retailers. – The platform design is set to create, “a faster, simpler way to buy goods, via a mobile app, which also combines

with an automatic loyalty point collection system.” – Yoyo integrates at the point of sale to provide information and intelligence around the buying habits of its

customers. – Watch a video on this by clicking here.