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Transcript of Industry specific cover image - DOAG
Industry specific cover image
FUSION SCM Distributed Order Orchestration – Auftragsabwicklung in verteilten ERP Umgebungen
June 5, 2012
Hans-Ulrich Römmler -Team Lead SCM Pre-Sales
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Agenda
• Introductions
• Changing Order Fulfillment Business Needs
• Overview Distributed Order Orchestration
• Demo
• Implementation approach
• DOO Customers
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Composite User Experience Architecture Overview
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Superior User Experience
WHO do I need to reach?
What do I need to
KNOW?
How do I get it
DONE?
What do I need
to DO?
Exception-based Management Embedded Business Intelligence
Configurable Applications & Processes Embedded Collaboration
Fusion Applications Choice of Functionality
Oracle Fusion Financial Management
General Ledger
Accounts Payable
Payments & Collections
Asset Management
Accounts Receivable
Cash & Expense
Management
Common Modules KPIs, Dashboards, & Extensibility FW
Oracle Fusion Human Capital Management
Oracle Fusion Supply Chain Management
Product Master Data
Management
Distributed Order
Orchestration
Inventory Management
Global Order Promising
Cost Management
Shipping & Receiving
KPIs, Dashboards, & Extensibility FW
Oracle Fusion Project Portfolio Management
Project Costing
Project Billing
Project Control
Project Performance
Reporting
Project Integration Gateway
Project Contracts
KPIs, Dashboards, & Extensibility FW
Oracle Fusion Customer Relationship Mgmt
Customer Master
Sales Marketing
Incentive Compensation
Mobile & Outlook
Integration
Territory & Quota Mgmt
KPIs, Dashboards, & Extensibility FW
Financial Compliance
Issue & Risk Manager
Access Controls
Transaction Controls
Configuration Controls
KPIs, Dashboards, &
Extensibility FW
Oracle Fusion Governance, Risk & Compliance
Global Human Resources
Workforce Lifecycle
Management Benefits
Compensation Management
Talent Review Performance & Goal Mgmt
Global Payroll
Network @ Work
KPIs, Dashboards, Extensibility
Oracle Fusion Procurement
Purchasing Self-service Procurement
Sourcing
Supplier Portal
Spend & Performance
Analysis
KPIs, Dashboards, & Extensibility FW
Procurement Contracts
7
Changing Order Fulfillment Business Needs Need for a New Approach
• 49% of customers use multiple
ordering channels
• 61% companies sell through indirect
channels
• 32% of companies sell/plan to sell
partner products or services
• Average of 5.1 order capture and
4.3 fulfillment applications per
company
• 60% have limited or no integration
• 50% have limited or no data
standardization
• 40% of companies outsource a large
part of fulfillment
• 43% of companies make an
acquisition each year
• Order accuracy is below 85%
• Delays in new product introductions
• Falling customer satisfaction
• Order cycle time up from 1 to 3 days
• Increasing customer service complexity
• Inventories have increased 15%
• Fulfillment now accounts for 50% of
supply chain
Resulting Challenges
Requires a new architecture that natively supports multi-system, rules-based
fulfillment orchestration
More Complexity, Faster Changes, Failing Systems
8
GOP
Web Services
New Architecture for New Fulfillment Paradigm Capture, Manage, Orchestrate, Fulfill
Distributed Order Orchestration
Commerce
Service Center Websphere
Electronic Data
Interchange
Siebel Order
Capture Point of Service
Web Services
ERP1 WMS, Asset Mgt
Field Service
3rd Party
(WMS, Supplier, etc) ERP2
Fusion
Fulfillment
Decompose
Order
Orchestrate
Fulfillment
Transform
Transactions
Manage
Visibility
Manage
Availability
Manage
Exceptions
Capture
Orchestrate
Fulfill
Common management across multiple capture and
fulfillment systems
Highly configurable, adaptable and intelligent
business processes
Business user oriented application, built using open
tools & standards
PIM
Internal
Network* Internal
Network* Internal
Network* Partner
Network Partner
Network Partner
Network
SCM
Logistics
• Inventory Mgt
• Warehouse Mgt
• Shipping / Receiving
• Transportation Mgt
APS
• Advanced Planning
• Global Order Promise
Field Service
• Scheduling & Dispatch
• Dispatch
Finance
• AP / AR / GL
• Billing / Invoicing
Quote / Order Capture
• Create Transaction
• Select & Configure Products
• Create Shipment Expectations
• Check / Reserve Inventory
• Negotiate Terms
• Determine Tax
• Capture Payment
• Validate and Submit Order
Manage Order
• Order Status Inquiry
• Modify Order
• Cancel Order
• Return Order
• Renew Order
Mu
lti-
Ch
an
nel
Orchestrate Orders
• Order Decomposition
• Order Orchestration
• Distributed Inventory
• Order Workbench
• Data Transformation
Dropship
Network Dropship
Network Dropship
Network
Defining Order Management Heterogeneous Environment
Oracle Confidential – covered under NDA
Business Process Mgmt. & Business Activity Monitoring
ORCHESTRATE CAPTURE FULFILL
CRM SCM
GOP- Global Order Promising is a Component of DOO
Oracle Confidential – covered under NDA
GOP
Capture Decomposition Orchestration External Interface Layer
Fulfill
Multi-Channel Order Capture
Task Layer
Services
All systems that fulfill customer expectations
Order Orchestration Work Area
(runtime)
• Rules workbench
• Order Transformation
• Orchestration process selection
• Orchestration process launch
• Process definition
workbench
• Task execution
• Jeopardy management
• Change order roll back
• Cost of change
• Status Summary
• View & Fix Exceptions
• What –if supply analysis
• Manually re-source/ re-schedule
• View fulfillment process
• Rules workbench
• Fulfillment system routing
• Call transformation
services
• Supply Collection
• Sourcing Rules
• Centralized Availability
• Services to perform
Orchestration tasks
• Fulfillment system
response management
• Framework to create new
services
© 2012 Oracle Corporation – Proprietary and Confidential
Oracle Fusion Global Order Promising Value Proposition
Promising across multiple order and fulfillment systems
Powerful capabilities
Advanced what-if simulation and
embedded analytics
In-memory processing
Increase business performance
Fast response with massive scalability
Increased availability, customer satisfaction, and
sales; Faster time to revenue; Reduced inventory costs
Evaluate tradeoffs to determine best combination of service
levels and costs
© 2011 Oracle Corporation – Proprietary and Confidential
Fusion GOP Builds on Oracle Heritage
Manual allocations
Basic order promising • Sourcing rules
• Customer constraints • Available to Promise based on on-hand supply
Advanced order promising
• Capable to Promise based on plan output • Allocation rules
Profitable to Promise
Web service enabled
In-memory engine
What-if simulation, alternate availability options, and tradeoff capabilities
Embedded analytics
Adopted from existing Oracle products
New to Fusion Global Order Promising
© 2011 Oracle Corporation – Proprietary and Confidential
Start
Book CPE Install
Test Circuit
Book CO Install
Reserve Inventory
CPE Required? CO Install Required?
Wait for CO Install
Wait for CPE Install
Assign Port
Activate Billing
Wait for Request Date
Activate Circuit
End
Yes Yes
E
I
L
Integrate with Existing Assets With Task Layer Services / Interface Layer
Receive
Schedule
Ship
Payment
Generic
DOO
Services
Integration
Layer
Other Systems
E-Business
Suite
Siebel AIA
AIA
Fulfillment
Systems Orchestration
Process
• Pre-built orchestration
process web services to
execute user defined
fulfillment process steps
• Pre-built framework for
defining additional
orchestration web services
• External Interface Layer
(EIL) that abstracts external
systems from the orches-
tration process definition
(minimizing changes when
adding new capture or
fulfillment systems)
• Pre-Integrated with Siebel
Order Capture and eBS
Order Management using
AIA
• Extensible, SOA enabled
framework for flexible
integration to other
applications
14
Fusion Applications 100% Open Standards
Role-Based User Experience
What You Need to KNOW
What You Need to DO
WHO Can Help
HOW to Get it Done
Unified Information
Services
Intelligent Business Processes
Business Unit
Employee
Product
Customer
Date Effectivity Ledger
Organization
Trees
Territory
…
Java, BPEL, XML,
HTML, AJAX, Portlet,
RSS, Mobile, etc.
100% Open Standards
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Orchestration
Warehousing
(Legacy)
ERP
(Legacy)
Telesales Direct Mobile Web Store
Logistics
(Partner)
Billing
(Oracle)
Business
Rules Customer A
Food
Non Food
Store Picking
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Real Time ATP
Customer
Push
Customers
Publish
Pull
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Store Picking
Multi-Channel Challenge - Exceptions
Warehousing
(Legacy)
ERP
(Legacy)
Telesales Direct Mobile Web Store
Logistics
(Partner)
Billing
(Oracle)
Exception
Mgmt
18
Improved Customer Satisfaction
• More accurate order promising
• Faster exception response
• Single face to customer
Faster time to Revenue for the Business
• Reduce fulfillment time
• Faster time to market for product
• Optimize fulfillment priorities
Lower Cost of Ownership for IT
• Increased architectural flexibility
• Transferrable IT skills
Benefit
Summary Oracle Fusion DOO Features and Benefits
• Global view of supply
• Proactive exception monitoring and
resolution
• A single, consolidated view of order status
• Consistent business process definition and
execution
• Highly adaptable & flexible business
processes
• Available To Promise Scenarios
• Standards based integration framework
• Declarative web based administration
• SOA based infrastructure
Feature
<Insert Picture Here>
Fusion Distributed Order Orchestration Demonstration 8 May 2012
20
Demo
• Look and Feel
• Review Orders
• Search for Orders in Jeopardy State
• Orders with no Risk
• Change Order for lower Jeopardy Status
• Check Avalability
• Re-Schedule
... If we have time:
• DOO Setup for Orchestration process
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DOO Solution Components Built on Fusion Middleware
Middleware
Usage
•BPEL – pre-built
decomp,
defaulting,
assignment
processes
•OBR – decomp,
assignment rules
•BPEL – pre-built
orchestration manager,
user-defined processes
•Enterprise Manager -
debugging
•OBR – runtime process
logic
•Mediator – service
routing
•BPEL – pre-
built
processes,
web service
structure
•BPEL – standard
use for integration
•OBR – routing logic
•Mediator – service
routing
•BPEL – web
service structures
•ADF
•BI
•Enterprise
security
DOO Value
Add
Pre-built Order
facts for OBR
•Pre-built Order,
Runtime facts for OBR
•Direct BPEL creation &
execution from non-
technical UI
•BPEL forward &
backward planning
•BPEL change
compensation
•BPEL spawning for split
lines
•Dynamic service routing
•Order line grouping to
BPEL instances
•Gantt chart summary of
running BPEL process
•Pre-built order
orchestration
execution of
web services
•Pre-built task
layer web
service
creation
framework
•Generic web
service for new
service
creation
•Pre-built Order
facts for OBR
•Pre-built web
service for
dynamic mediator
invocation
•Simple UI for web
service registration
•Pre-built service
for status
aggregation,
update &
distribution
Pre-built order
promising web
services
•Pre-built order
orchestration
monitoring
pages
•Pre-built
embedded
analytics
•Pre-built roles
based security
Decomposition Orchestrate Start
Book CPE Install
Test Circuit
Book CO Install
Reserve Inventory
CPE Required? CO Install Required?
Wait for CO Install
Wait for CPE Install
Assign Port
Activate Billing
Wait for Request Date
Activate Circuit
End
Yes Yes
Task Layer External Interface Order Promising Workbench
Implementation Approach for Fusion DOO - some Elements -
22 | © 2011 Oracle Corporation
• Conduct Business Process review workshops at the start of the
project, e.g. 2 to 3 days each for
– Order Capture
– Order Orchestration & Status
– Order Production
– Jeopardy and Reporting
• Conduct a series of Conference Room Pilots (CRP) to validate
the solution approach and solution, e.g.
– one CRP1, one CRP2, one CRP3 and one User Acceptance Test (UAT) to
support the setup and testing of the Oracle Fusion Application footprint and
the required extensions, integrations and data conversions
Proprietary Material of Oracle Corporation
World's leading provider of high-end digital printing solutions. Fully integrated, our vast digital footprint enables customers to print close to their distribution points and get to market faster with lower shipping costs and reduced environmental impacts..
Industry: Printing
Employees: 5,000
Revenue: $1B
Region: Global
www.cgx.com
Business Challenges
• Expanding domestically & internationally, while retaining local service
• Moving to Distribute-Then-Print model
• Replacing aging custom applications
• Frequent Acquisitions
Business Benefits / Solutions
• Reduced maintenance cost through use of off-the-shelf software
• Increased margins through distributed printing
• Better customer service through faster response to status updates
and exception management
Current Footprint
• Oracle eBS 12.1 Order Management, Manufacturing, Financials
DOO customers Consolidated Graphics
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Industry: Industrial
Manufacturing
Employees: 82,000
Revenue: $13B
Region: Global
www.eaton.com
DOO Customers
Eaton
A leader in electrical control, power distribution,
uninterruptible power systems and industrial automation
products and services
Business Challenges
• Order capture silos create complex, inefficient processes
• No global visibility to inventory or orders
• Order fulfillment silos create data duplication
• Difficult to analyse order process performance
Business Benefits / Solutions
• Improve key business decisions through improved inventory
management and centralized views of global sources and shipping
• Improve customers satisfactions through decreased lead times, more
accurate promise dates and fast, accurate order status updates
• Increase employee effectiveness through streamlined, consistent
order processes
Current Footprint
• Oracle Financials, iStore, Order Management, Customer/Product
Master
• Siebel OnDemand
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DOO Customer
Aerospace
Industry: Aerospace
Employees: 157,000
Revenue: $68.4B
Region: Global
Large aerospace company, the #2 maker of large
commercial jets
Business Challenges
• High operation cost due to disparate and redundant processes
• Lack of automated process flow due to complex/immature processes
and lack of integration across systems
• Unacceptable amount of manual interventions in processing
exceptions and approvals
Business Benefits / Solutions
• Centralised orchestration processes
• Intelligent and automated routing of orders
• Decrease order entry and processing errors
• Consolidated view of inventory
Current Footprint
• Fusion Middleware
• Legacy systems for inventory, finance, logistics, transportation,
contracts.
26
Improved Customer Satisfaction
• More accurate order promising
• Faster exception response
• Single face to customer
Faster time to Revenue for the Business
• Reduce fulfillment time
• Faster time to market for product
• Optimize fulfillment priorities
Lower Cost of Ownership for IT
• Increased architectural flexibility
• Transferrable IT skills
Benefit
Summary Oracle Fusion DOO Features and Benefits
• Global view of supply
• Proactive exception monitoring and
resolution
• A single, consolidated view of order status
• Consistent business process definition and
execution
• Highly adaptable & flexible business
processes
• Available To Promise Scenarios
• Standards based integration framework
• Declarative web based administration
• SOA based infrastructure
Feature
27
Statement:
German e-Commerce Platform with
Multi- Channel Retail
Contract Logistic
different inhouse and connected Customer Ordering
Systems:
„DOO:
This is, what we are looking for.“
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