Industry Liaison: A model for building industry-academic research capacity CAURA November 2013
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Transcript of Industry Liaison: A model for building industry-academic research capacity CAURA November 2013
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Industry Liaison: A model for building industry-academic research
capacityCAURA November 2013
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Agenda• What is industry liaison?• Why is it important?• Example - U of G model• Model in action• Case study• Discussion
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What is Industry Liaison
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Why is Industry Liaison Important?
• Increase industry sponsored research investment• Funding imperative - industry partnership • Enhances reputation of institute• Accelerate adoption of new techs in industry
through applied research• Enhance entrepreneurship• Create jobs• Add to prosperity through economic development
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U of G Industry Liaison Model• Outside in• Talent-based IL team• Wildly Important Goal (WIG)• ACT! (CRM)• Metrics
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Best Practices• Focus on RELATIONSHIPS• Know what interests industry:
• Speed, leverage, reputation, IP• …AND faculty:
• Students, money, longevity, publications, IP?, autonomy
• Know your funding programs
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Qualify Industry Liaison Leads
AuthorityCashTiming IdentityObstaclesNeedExpectations
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Experiences• Long term process (6+ months)• Many false starts…FOLLOW-UP conversations• Time crunch (faculty & business owners are busy)• Poor performers – know your partners• Negative research results• Media/Other commitments• Manage expectations early/often
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Case Study• Company: POST Farm Structures Inc.• Project: Assessment of in-barn fodder
growing/feeding/nutrient production system• Funding partner: OCE
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Growing the value of Great ideas