Industry Intro

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    Food & BeverageOverview

    What does the career path look like?

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    Travel & Tourism Hospitality

    Country

    ClubsLodging

    Restaurants

    Maps &

    Guides

    Travel

    Agencies

    Retirement

    Communities

    Contract

    FoodService

    SportingEvents

    Airlines

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    Travel and Tourism IndustriesHotels/motels Natural attractions Entertainment venues

    Resorts Gaming entertainment Arts venues

    Vacation ownership Travel agencies Historical sites

    Hostels Convention bureaus Museums

    Caravans Tour companies Luggage

    Camping Hotel/rest. suppliers Real estateAirlines Taxi services Construction

    Cruise ships Cameras and film Luggage

    Rail Maps & travel books Beverage mfr & dist

    Car rental Shopping malls Auto/aircraft mfr

    Bus coaches Service stations Motor fuel producers

    Restaurants Sporting events Recreation equipment

    Fast food Banking services Food producers

    Wine merchants Reservation systems Advertising media

    Theme parks Auto clubs Souvenirs

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    Hospitality IndustriesHotels/motels Natural attractions Entertainment venues

    Resorts Gaming entertainment Arts venues

    Vacation ownership Travel agencies Historical sites

    Hostels Convention bureaus Museums

    Caravans Tour companies Luggage

    Camping Hotel/rest. suppliers Real estateAirlines Taxi services Construction

    Cruise ships Cameras and film Luggage

    Rail Maps & travel books Beverage mfr & dist

    Car rental Shopping malls Auto/aircraft mfr

    Bus coaches Service stations Motor fuel producersRestaurants Sporting events Recreation equipment

    Fast food Banking services Food producers

    Wine merchants Reservation systems Advertising media

    Theme parks Auto clubs Souvenirs

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    The Hospitality Industry

    Lodging

    Food service

    Clubs

    Cruise ships Gaming

    Theme parks

    Sports and entertainment

    Travel

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    The Hospitality Business

    Lodging putting heads on beds Many U.S. markets are mature

    Expansion and growth overseas

    Food service putting cheeks in seats What would you like to eat?

    Where would you like to meet?

    Expansion and growth overseas

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    Hospitality Industry Numbers

    11.4M roomsworldwide

    3M rooms in U.S.

    Slowing in U.S.

    Exceptions; casinos,

    limited service,timeshare

    Continued expansion

    Strong growth

    $1 billion/day sales 10.2M employees

    12M in 2006

    1/2 of all adults/day

    eat in restaurants 44% of food $ spent

    in restaurants

    Lodging Food Service

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    Where are the jobs?

    Professional Operations management, finance, accounting, human

    resources, customer relations, marketing, food science

    Corporate Marketing, business development, human resources,

    training, quality assurance, real estate, accounting,purchasing

    Entrepreneurial

    Owner, operator, franchisor

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    Food Service

    Eating and drinking places Quick service restaurants (QSR)

    Full service restaurants / bars

    White table cloth restaurants / bars

    Lodging food service Education food service

    Employee food service

    Health care

    Recreational food service Off-premise catering

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    Restaurant Industry Positions

    Banquet manager

    Bartender/cocktail server

    Broiler cook

    Busperson

    Counter person Dining room manager

    Dishwasher

    Executive chef

    Expediter Food & beverage director

    Food server

    Fry/Saut cook

    Host/hostess

    Kitchen manager

    Pantry cook

    Pastry chef

    Restaurant manager

    Sous chef

    Storeroom person Unit manager

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    Hospitality Careers

    The industry offers more career optionsthan most

    The work is varied

    There are many opportunities to becreative

    This is a people business

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    Hospitality Careers

    Hospitality jobs are not nine-to-five jobs

    There are opportunities for long-termcareer growth

    There are perks associated with manyhospitality jobs

    Hospitality jobs can be intrinsically

    satisfying and meaningful

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    The Down Side

    Long hours

    Nontraditional schedules

    Pressure

    Low beginning salaries

    Frequent relocation

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    Lodging Careers

    Entry level

    Housekeeper

    Front desk clerk

    Reservations clerk

    Food service staff

    Mid level

    Reservationsmanager

    Executive

    housekeeperFront officemanager

    Catering salesmanager

    Sales manager

    Uppermanagement

    Personnel director

    Senior sales manager

    ControllerFood & beverage

    director

    Director of sales &marketing

    General manager

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    Food Service Careers

    Entry level

    Crew person

    Crew supervisor

    Lead positions

    Mid level

    Manager trainee

    Chef

    Unit manager

    ControllerKitchen manager

    Cateringmanager

    Uppermanagement

    Executive chef

    General manager

    District managerRegional manager

    Operations director

    Other directors

    CFO

    President/CEO

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    Chain Operations

    Better training

    More opportunities for advancement

    Better benefits

    Frequent relocation

    More control by management

    Bonus plans impact pay

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    Independent Operations

    More chances to be creative

    More control

    Better learning environments

    Less job security

    Fewer chances for advancement

    Harder to market and sell

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    Foodservice Industry

    Commercial Foodservices

    Institutional Foodservices

    Military Foodservices

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    Foodservice Industry

    Commercial Foodservices

    Restaurants Lunchrooms Cafeterias Fast food restaurants Hotel foodservice operations Food stands Social caterers

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    Foodservice Industry

    Institutional Foodservices

    Hospitals Nursing homes Schools & colleges Correctional facilities Employee cafeterias Airline catering Surface transportation catering

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    Foodservice Industry

    Military Foodservices

    Military bases Combat foodservices Officers clubs Cafeterias

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    Restaurant Industry

    The National Restaurant Association [NRA]

    defines the restaurant industry as that

    which encompasses all meals and snacks

    prepared away from home, including all

    takeout meals and beverages.

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    Restaurant Industry

    Restaurant industry sales were

    forecast to reach $ 399.0 billion in2001, an increase of 5.2 over the

    year 2000.

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    Restaurant Industry

    On a typical day in 2001, the

    restaurant industry will post averagesales of $1.1 billion

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    Restaurant Industry

    Sales at full service restaurants are

    forecast to reach $143.3 billion and sales

    at quick service [fast foods] restaurants

    are forecast to reach $ 112.0 billion.

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    Restaurant Industry

    The overall impact of the restaurant industry is

    expected to reach $ 1 trillion in 2001. This

    includes sales in related industries such as

    agriculture, transportation, wholesale trade and

    food manufacturing.

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    Restaurant Industry

    Sales: $ 399 billion average $1.1 billion on a

    typical day

    Locations: 844,000 more than 54 billion meals

    will be eaten in restaurants and school and work

    cafeterias.

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    Restaurant Industry

    Employees: 11.3 million more than 8

    percent of those employed in the United

    States, which makes the industry the

    largest employer besides government.

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    Food-and-drink sales [billions $]

    42.8

    119.6

    239.3

    399.2

    0

    50

    100

    150

    200

    250

    300

    350

    400

    450

    1970 1980 1990 2001*

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    Restaurant Industry

    One-third of all adults in the United Stateshave worked in the restaurant industry atsome time during their lives

    Per-person check averaged $4.72 in 1999 Average unit sales in 1998 were $

    601,000 at full service restaurants and$555,000 at limited-service [fast-food]restaurants.

    Di ib i f R C

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    Distribution of Restaurant Customer

    Traffic [1998]

    Breakfast 11%

    Lunch 37%

    Dinner 52%

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    Restaurant Industry

    Restaurant Industry remains to be verycompetitive

    Three out of four consumers report that

    they have more restaurants to choosefrom today than they did two years ago.

    Restaurants are paying more attention todesign, dcor and atmosphere

    R I d

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    Restaurant Industry:

    Ranking of Consumer Choices

    Food and Service

    Physical setting

    Moods and Impressions

    R I d

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    Restaurant Industry:

    Quick Service

    Intense competition

    Convenience is number one factor

    Carryout or delivery market

    Time savings meal options

    Ever-changing consumer needs

    Shortage of labor

    Training needs

    R t t I d t

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    Restaurant Industry:

    Full Service

    Tied to economy

    Baby-boom generation

    Increased competition

    Importance of repeat customers

    Portion sizes

    Dietary needs

    R t t I d t

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    Restaurant Industry:

    Growth in Other Segments

    Managed services [1%]

    Educational institutions [4.4%]

    Recreational services [3.3%]

    Transportation [3.8%]

    Health care [2.2%]

    Lodging places [2.7%]

    Military [2.2%]

    R t t I d t

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    Restaurant Industry:

    Trends

    Labor shortage issues

    Cost of providing food and service

    Technology issues and benefits

    Consumer preferences

    Training

    Expansion