Industry & AnalysisSpotlight Series

September 25, 2014

For U.S. Government Use Only

Metropolitan Export Series

Natalie Soroka

EconomistOffice of Trade and Economic Analysis

Speakers

Trade Missions

Frank Spector

Acting Director for Trade MissionsOffice of Trade Promotion Programs

For U.S. Government Use Only2

Metropolitan Export Series

Natalie SorokaTrade Policy & Analysis

Industry & AnalysisNatalie.Soroka@trade.gov

202-482-5839September 2014

Data 101

For Internal ITA Purposes Only

International Trade Administration Organization

International Trade AdministrationCreates prosperity by strengthening

competitiveness of U.S. industry, promoting trade and investment, and ensuring fair trade and compliance with trade laws and agreements.

Enforcement & Compliance

Enforce U.S. trade law and ensure compliance with

trade agreements.

Global MarketsCountry expertise focused

on removing market access barriers.

Commercial diplomacy expertise focused on

broadening and deepening the U.S.

exporter base.

Industry & AnalysisIndustry, trade, and

economic expertise focused on improving U.S. competitiveness.

For U.S. Government Use Only4

Industry & Analysis Organization

Industry and Analysis

Trade Policy and Analysis ServicesManufacturing

Trade ProgramsOffice of Planning, Coordination and

Management

Trade Agreements Secretariat

Textiles, Materials, and

Consumer Goods

Office of Advisory Committees

National Travel and Tourism

Office

For U.S. Government Use Only5

Metropolitan Export Series

• Publicly-available resource detailing U.S. merchandise exports from metropolitan statistical areas (MSAs)

• Released once each year (summer)

• Origin-of-Movement methodology (ZIP-based)

For U.S. Government Use Only6

Metropolitan Export Series

• Series available from 2005 through 2013• Based on an Origin of Movement zip-code-based series

All 387 MSAs

Top 50 MSAs

Top 25 MSAs

•Total merchandise exports•Top 3-digit NAICS export categories•Merchandise exports to select regional destinations•Exports as a percent of the state total, where possible

• Merchandise exports to individual countries (top five)

• Merchandise exports by county

• 4-digit NAICS detail

For U.S. Government Use Only7

Database Landing Pagehttp://tse.export.gov/metro

Repo

rt o

ption

s

Links to additional reports

& information

For U.S. Government Use Only8

Exports by Metropolitan Area (Map Report)D

ata

tabl

eG

raph

icD

ata and graphic options

Header and more options

For U.S. Government Use Only9

Top Bar Options

1.

2.

3.

4.

5.

Return to database main page

Switch graphic to pie chart (data remains the same)

Preview & print the page (map, legend, data)

Pop-up window with download options (individual items, or download all in a ZIP file

Pop-up window with just the data (can be copied & pasted into Excel or Word)

1 2 3 4 5

For U.S. Government Use Only10

Available Reports

For U.S. Government Use Only11

Detail on Available Reports (1)

• Export totals by MSA, both map and pie/bar chart graphics available

• Top exports by 3-digit NAICS code for user-selected MSA

• Top export markets for user-selected MSA• Only available for the top 50 metro areas

• Export totals by world region for user-selected MSA

• Share of state goods exports accounted for by each MSA• Only available for MSAs located entirely within one (1) state

For U.S. Government Use Only12

Detail on Available Reports (2)

• Export totals by 3-digit ZIP code

• Export totals by county• Only available for top 10 counties within the top 50 metro areas• Only available starting with 2012 data

• Top 10 MSAs (by export value) to user-selected export market

• Top 50 MSAs (by export value) by user-selected 3-digit NAICS code

• Exports by 4-digit NAICS code for user-selected MSA• Only available starting with 2012 data

For U.S. Government Use Only13

Common Questions

Q: How is a metropolitan area defined? A: All metropolitan Core Based Statistical Area (CBSA) export numbers in these tables were tabulated by matching the five-digit zip codes entered on U.S. export declarations with the five-digit zip codes specified for each metropolitan CBSA using concordance files from the Census Bureau’s Geography Division and the U.S. Postal Service. The boundaries of official metropolitan CBSAs are county-based and are defined by the Office of Management and Budget (OMB). A comprehensive listing of the areas is available on OMB’s website.

Q: How often are metropolitan areas updated? A: Metropolitan areas are redefined every 10 years based on population counts taken during the 10-year Census. The metropolitan areas referenced in the 2005 to 2012 data are based on the 2000 Census. The metropolitan areas referenced in the 2013 data are based on the 2010 Census.

Q: What is the Origin of Movement series? A: The OM series measures export statistics based on the location from which the merchandise starts its journey to the port of export. The earliest version of this series was based on the state from which merchandise began its journey (as listed on the shipper’s export declaration). In 2004, changes were made such that the origin of movement could also be determined by the zip code of the U.S. Principle Party of Interest. The collection of this new zip-based series is what makes it possible to determine exports by metropolitan area.

Q: Why is data not available for certain metropolitan areas? A: Because of U.S. laws that preclude disclosure of confidential business data provided to the federal government, it was necessary for the U.S. Census Bureau to completely suppress the totals for some areas.

Q: Can I compare data from the metropolitan series to state data from other sources, such as TradeStats Express or USA Trade Online? A: No. The metropolitan series should only be compared to other sources that also use the Origin of Movement zip code based series. Both TradeStats Express and USA Trade Online publish their export data on an Origin of Movement state-basis. State totals on a zip-basis can be found on the Census Bureau’s website, located here: http://www.census.gov/foreign-trade/statistics/state/zip/index.html.

Q: Why are there a number of metro area changes starting in the year 2013?A: The Office of Management and Budget (OMB) updates the criteria for delineating metropolitan areas once every ten years in conjunction with new population estimates from the decennial census. The 2013 data is the first year to reflect updated metro areas based on the 2010 Census. As a result, some areas no longer meet the criteria to be considered a metropolitan area and there are a number of new metropolitan areas starting in 2013. More information can be found here: http://www.census.gov/population/metro/.

For U.S. Government Use Only14

Trade.gov Website for Public Release:

Pre-Fabricated Top 50 Metro Export Area Fact

Sheets

Metro Series Homepagehttp://www.trade.gov/mas/ian/metroreport

For U.S. Government Use Only15

Additional Information

For U.S. Government Use Only16

Exporter Database

• Publicly-available resource outlining the export activities of U.S. exporters in the most recent year available (2011)

• Focus on small and medium-sized enterprises (SMEs)

For U.S. Government Use Only17

Jobs Supported by Exports: National, Destination Country, & Pending State Detail

• Publicly-available resource outlining the number of jobs supported by exports: www.trade.gov/mas/ian/employment/index.asp

For U.S. Government Use Only18

TP&A Data and Information Resources (Links)

ITA Information Resources

TradeStats Express (TSE) http://tse.export.gov

TradeStats Express Plus (TSE+) http://tse.export.gov/tsep

Metropolitan Export Series http://tse.export.gov/metro

Exporter Database (EDB) http://tse.export.gov/edb

Export-Related Employment (XRE) http://tse.export.gov/jobs

Exporter Database (EDB) http://tse.export.gov/edb

State Import Series http://tse.export.gov/stateimports

Trade Information Policy System (TPIS) http://tpis.ita.doc.gov/TPIS_PUBLIC/

FTA Tariff Tool http://export.gov/fta/ftatarifftool/

Trade Statistics Main Page http://www.trade.gov/mas/ian/tradestatistics/index.asp

TPA Home Page http://www.trade.gov/mas/ian

For U.S. Government Use Only19

DoC Trade Missions

For U.S. Government Use Only 20

DoC Trade Mission

Certified Trade Mission

DoC Organized Mission

Two types

For U.S. Government Use Only 21

DoC Trade Missions

Certified Trade Mission

Lead by some outside entity

For U.S. Government Use Only 22

DoC Trade Mission

Executive-led Secretary, Deputy Secretary, Under Secretary, Deputy Under Secretary or Assistant Secretary leads the mission

Non-executive ledAll other DoC missions are non-executive-led

For U.S. Government Use Only 23

DoC Trade Mission

Proposal process

Any person Any team Any office

For U.S. Government Use Only 24

DoC Trade Mission

o Trade Events Board approval

o Recruitment

o Company applications

For U.S. Government Use Only 25

DoC Trade Mission

Recruitment

For U.S. Government Use Only 26

DoC Trade Mission

Vetting

For U.S. Government Use Only 27

DoC Trade Mission

Invitation and payment

For U.S. Government Use Only 28

DoC Trade Mission

The mission itself

Most missions include:

• Market Briefings from American Embassy• One-on-one business meetings with pre-screened potential business partners• Networking Receptions• Site visits (possible)• Press interaction

For U.S. Government Use Only 29

DoC Trade Mission

Follow-up activities

For U.S. Government Use Only 30

DoC Trade Mission

Performance Measures

For U.S. Government Use Only 31

DoC Trade Mission

For any questions about the Trade Mission Program please contact

Frank SpectorTrade Missions Director (A) Frank.Spector@trade.gov

202-482-2054

For U.S. Government Use Only 32