Industrial Design Portfolio - 2015
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PRODUCT DESIGN PORTFOLIO
2015
Ishita Kumar
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Adaptive todifferent environments
Curious to always learn
Open-minded,who believein providing others with their
share of opportunities
Joyful and always approachable
As a person, I am. .
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CONTENTS
Materializing - Personal project1.
2.
3.
4.
5.
Visualising - Personal project
Masterclass - Personal project
Harmonising - Team project
Envisioning - Team project - On going
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01 A bag that can be adapted to formal as well as casual enviroments.Personal project / 2 weeks
Materializing
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Two SidesTarget being the everyday students asthey’re the ones who have this personalityswitch quite often.
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EssentialsFor a student, what goes insidethe bag isn’t very permanent.It
varies per day.
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Created concepts keeping the user needs in mind driven by the creativity axes.
TOOLS - Fine-liner,alchohol marker
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The IdeaA bag that can adapt to a formal
and a casual environment.
A companion that will go any�here with you.
magnets integrated inside the
fabric
colored stiches
3magnets
texturedcolored fabric
zipperopening
net pouch tokeep small
objects
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Side 1Features supporting one identityof the bag being the professional.
side zipper to provide easy remove ofsome important items
Quick and easy access of important objects, especially when you’re running late for of�ce!
Blending in with the formal atmosphere
SCENARIO
1.
2.
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1.
2.
SCENARIOSide 2Now, some features supportingthe other aspect of the bag beingthe casual one.
Interior being divided into separatesections making organisation easy.
Easy to pack and remove objects if you’re going on a trip with friends!
How vividly the bag matches you’re personality and complement each other’s similar bags
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1 2 3 4
OptionsColors, patterns and
customization according toyour personality.
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Close to RealityTried rough paper mock-ups for sizes and
proportions. I also then went to a bag maker and understoodhow a bag is made, and brought my design close to reality.
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02 A watch for the brand ‘Arnold & Son’dedicated only for women.Personal project / 1 week
Visualizing
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About the brand. Arnold & Son is a historic British brandwhich has been re-started by the Swiss watch company operating since 1998.
. Today, the brand maintains a product philosophy, combining traditional, hand-�nished craftsmanship with state-of-the-art technology.
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Their Instrument CollectionThis particular collection of watches focused more on
intracacy and inclined more towards the male market,that’s where I got my oppotunity.
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Limited Ladies EditionSince Arnold & Son do not particularly targetthe women market, If they have an extension totheir instrument collection,- Increase in the customer type- Spread their existence more- Increase in sales- More innovation and variety
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Introducing the OliviaAn elegant beauty dedicated only for women, keepingthe brand’s design language alive.The name stands for
‘symbol of peace’ which re�ects a woman’s personality.
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Feeling SpecialThe pacakage is in such a way that when you
buy it, you will feel special while opening,just like how you feel while opening a gift.
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"Simplycity is the ultimate elegance"
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03 Experience design via ‘Empathy’.Personal project / 1 week
Masterclass - Eleven
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A wonderful experience!
CRAIG CLOUTIERArt director
MIKE MCDUFFEEIndustrial Designer
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Area of focusA mobile vendor.
Task - to observe, research and document the chosen vendor
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EmpathizingObserved several mobile vendors
for consecutive two days.
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MEET MY VENDOR
‘Ramdas wants his newspaper arangement to be interactive and appealing also easily portable.’
small space
located ata bus-stop
display on self made table
dif�cult to manage crowd
low visibility
dull display
portability
unsuccessful advertising
Exchange of newspaperwith agent
Stall set upHis workers collect stock
Lunch
Pack and leave3:00 am
4:30 am 6:00 am 12:00 am
6:00 am
His daily routine
His problems
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Generating ideas
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His problems
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Got rewarded for the most‘Elegant and Relevant’ solution
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04 Design a dedicated range of food processorfor a south Indian brand.Team project / 4 months
Harmonising
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The Team
My Role & LearningsAs a team member, my contribution to the projectwas mostly in the initial phases which was the research and concept generation, also a major part in making the mock up.
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We also got an opportunityto visit the factory and conduct a few
ehtnographies in Chennai.
Pune
Chennai
SALES
Market Analysis
26% 32%25%5%
most popular
least popular
expensiveaffordable
Design ResearchFor a starting point, a deep study of the companyand their values were analysed including theirmarket research.
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No DifferenceWe understood what a food processor is and
observed that while comparing all,there is not much difference in its architecture.
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“I know what to cook, but I want to be fast.”
THE HOME-MAKER
THE LEARNER
THE EXPERIMENTOR
“I love to cook, but i haven’tused a machine.”
“I love to experiment, butI never get it right.”
ObservationsWe conducted an ethnography, observed different
women cooking with food processors and saw whatproblems they faced for our insights.
We observed different users and catego-rized them by giving 3 characters.
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Creativitypost it ideation to detailed sketches.Learnt and understood the process.
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ExplorationsTeam exploration.We even experimented and cooked
with the Philips and Bajaj food processors in orderto get more realistic and deep insights.
post its - A4 sketches - re�nement
Insights & Axes
vibrates when speed increases
spillage duringpouring
dif�culty incleaning
requires multipleassemblies
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The Butter�y - PROCESSOA whole new approach to the food processor, which
will stand out in the market and will focus on theoutcome of the food.
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Design FeaturesAs we kept the insights in mind, we tried solving all of those problems by the featuresand exquisite functions of it.
removable base lid to jarfor dough collection
ergonomic placmentof the speed butons
hand manual fortraditional method of kneading
top being theworkspace area
vents integrated on themain body for easy air �ow
storage trayintegrated at the base
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How does it work ?Consideration of the technical aspects anddetails, along with the explanation of how the process reduces steps to prepare food.
1 2
43
How to slice a carrot in Processo ?
Place your own bowlonto the base
Push the carrot in the hollow surface
Slide into the jar with thehelp of the pusher
The carrot gets sliced in the jar,and gets collected in your bowl
A 230V motor �xed at the baseattached with a pully mechanism
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Customer OrientedButter�y believes in customer loyalty and theirsatisfaction. Hence, giving them variety and options to choose from.
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Physically ExploringMade a 1:1 scale mock-up in polyurethane foam.
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Flaunt awayAn architecture so adaptive,it can �t into any environment.
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I AM CURRENTLY WORKING ON . .
05 Immersion into values of Gracious living and itsinterpretation of bathroom activities in 2035for the brand ‘Kohler’.Team project / ONGOING
Envisioning-
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User target - A couple with no kid,having double income.We will provide them with an experience, whichblows them away and make bathing a gracious activity.
Vision 2035 - Self sustainability - Aquiring properties on water - Improved organic lifestyle - Connectivity overload
Bathroom Activities immerse into Gracious Living - Studying the possible activities of bathroom for a couple, and its interpretation in a gracious/specialised livingcondition.
ANALYSING THE KEY ASPECTS
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My other worksIn my idle time, I do charcoalpaintings for which no brushor pencil is used. It’s an art which belongs to the northernpart of India.
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What my little collection of experiences has transformed me into . .
A con�dent& matured
person
Learnt to plan,execute &
manage time
Ready for my�rst step into
the professionalworld !
Keen on taking up new
challenges
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-ISD Rubika International school of design, Pune
-Fergusson College, Pune
-The Heritage school, Pune
Internship (1.5 months)-Papertells, handmade paper factory, Pune
Masterclass - Eleven design - Experience design via empathy
Masterclass - Maria Pires - Textile design
Workshop with Surya Vanka (User experience director at Microsoft)
English (�uent)Hindi (�uent)Rajasthani (beginner)Marathi (beginner)
IDesign winner award for the New-z project
2012 - now
2010 - 2012
2008 - 2010
BACKGROUND
Quick sketches - pen,color pencil,alchohol markerMarker renderingPrototyping
SKILLS - analog
AWARD
CVLANGUAGES
EXPERIENCE
SoliworksRhinoKeyshot
Adobe IllustratorAdobe PhotoshopAdobe Premiere proAdobe In Design
3D 2D
SKILLS - digital
ISD Rubika International school of design, PuneProduct design management - Year 3,20 year old, Indian [email protected]+91-9970710623
‘Looking for a six months internship.’
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English (�uent)Hindi (�uent)Rajasthani (beginner)Marathi (beginner)
Quick sketches - pen,color pencil,alchohol markerMarker renderingPrototyping
Conta� me [email protected] +91 9970710623ishitakumar11