INDUSTRIAL ARCHITECTURAL STYLE

MAILHOUSEMELBOURNE.COM | 185 ROSSLYN ST, WEST MELBOURNE

ARTIST ’S IMPRESSION

A R E F L E C T I O N O F W E S T M E L B O U R N E

In a unique collaboration like never before, West End brings together the country ’s most celebrated architects

and designers to create the best residential development in Australia.

A distinctive building with a stunning sawtooth rooftop, The Mail

House reflects the area’s industrial past with skilfully crafted concrete panels. With interiors by the highly acclaimed

Mim Design, it is a statement of refined urban living.

ARTIST ’S IMPRESSION

L I V E D I F F E R E N T I N A N U R B A N S A N C T U A R Y

Beautifully landscaped to evoke a sense of home, West End will feature

lush spaces for solitude or social engagement. In this verdant oasis,

linger with a good book, enjoy a BBQ with friends, or seek your inner calm

at the Contemplation and Meditation Gardens. A remarkable precinct never

seen before in Melbourne, West End promises future-ready amenity with a

natural quality, a place to call home for decades to come.

ARTIST ’S IMPRESSION

R E F I N E D U R B A N L I V I N G

Inspired by West Melbourne’s industrial heritage and informed by the building’s

architecture, the interiors at Mail House feature a raw, natural palette

and textured materiality. There is great attention to detail, from the surfaces you touch to handheld accessories.

MIM Design embraces a raw and tex tured natural palet te.

A S E N S E O F A R R I VA L

Dressed in marble and bronze, the elegant ground floor lobby welcomes

you home in sophisticated style.

ARTIST ’S IMPRESSION

A U T H E N T I C C H A R A C T E R

Mim Design worked in close collaboration with CHT Architects to create a truly unique, stand-out building from the inside and out.

Sculptural, textural and authentic, every element is designed to be

aesthetically pleasing, with a focus on timeless and bespoke tactile details.

Mim Design has created a unique ‘unchevron’ timber floorboard

design, reflecting the building’s sawtooth form. Solid balustrades

at the balcony terrace offer great privacy, featuring a sculptured wall

sconce that emanates light while providing textural interest and contrast.

Robust, strong materials such as stone, polished concrete and stainless steel are used in a refined

manner to complement a subtle, warm palette

ARTIST ’S IMPRESSION

I N S P I R E D G E O M E T R Y

Elements throughout the residence speak to each other to provide

continuity in design and express its design ethos. Beautifully crafted

joinery is a clever play on geometry, creating an optical effect that

appears to move with the eye line. There is generous storage throughout

each apartment along with integrated finishes.

A spectacular stainless steel benchtop and splashback define the semi-professional kitchen, complete

with quality Bosch appliances. Aged iron tapware embellish this remarkable space, illuminated by

pendant and track lighting.

ARTIST ’S IMPRESSION

A N E L E G A N T O A S I S

Bedrooms exude sophisticated comfort, showcasing bespoke

bed heads rendered in luxurious leather, smart joinery and a

semi walk-in wardrobe. A timber veneer study desk completes the

private sanctuary.

Montana grey stone makes an impact in each timeless bathroom,

with a mirrored wall in selected master ensuites. Soft light,

concealed cisterns and rain showers add a sense of relaxed refinement.

ARTIST ’S IMPRESSION

T R E N E R R Y P R O P E R T Y G R O U P

Trenerry Property Group is a property developer specialising

in residential and mixed-use projects in Melbourne’s inner

metropolitan areas. Established as a consortium between the

Victor Smorgon Group, the Kanat family and Robert Dicintio,

each member brings to the table a wealth of business and property

experience grounded in retail.

C H T A R C H I T E C T S

Design-focused and multidisciplinary, CHT Architects

offers services in architecture, urban design and interior design.

Based in Melbourne, they deliver high-quality, distinctive buildings

and spaces that complement modern Australian life, responding

to the aspirations of those who occupy them. CHT Architects

consists of highly experienced architectural, urban design and

interior design professionals.

M I M D E S I G N

An award-winning Melbourne-based practice known for its creativity, high-end finishes and attention to detail, Mim Design is a studio

well-regarded for its tailored client strategies, from concept to delivery. Its focus is to inspire clients with a finished project that goes beyond

expectations. Recognised nationally and internationally, MIM Design has spent more than 20 years curating a diverse portfolio spanning high end

residential, retail, hospitality and corporate projects.

E C K E R S L E Y

Eckersley Garden Architecture offers a revitalised approach to landscape design. Merging

experience and creativity, their passion lies in crafting unique

relaxed gardens that invite the inhabitants to enjoy their outdoor

space. With an understanding of how space and facility work

together to create lifestyle and amenity, Eckersley Garden

Architecture is driven by all threads of the design process.

O W N E R S H I P C O N S O R T I U M

The consortium that will transform West End from vision to reality was established by three

prominent names in business and retail.

The Victor Smorgon Group (VSG) is a co-owner and joint venture equity partner of Trenerry Group. Regarded as one of Australia’s most

successful family conglomerates today, VSG had humble beginnings as a Lygon Street butchery in 1927. They are long-time retailers with interests in retail, agriculture, fashion, property and finance.

The Kanat family is also one of Australia’s most successful family-owned companies. They are

third-generation textile retailers and wholesalers specialising in fashion, well known for bringing Hugo Boss into Australasia. They now own the

Australasian rights to the Ted Baker fashion brand among other significant businesses.

Robert Dicintio is a highly successful property developer and lead development manager of the

Trenerry Group. Previously with Lendlease and the Bensons Property Group, Robert has been

involved with the development of major suburban shopping centres in Melbourne, and was formerly

Retail Planning, Development and Project Leasing Manager for Melbourne Central after

Daimaru’s departure.

Together, they bring their collective experience of creating significant places and successful retail to the West End development, a new benchmark

for future-ready, integrated living.

PUBLIC TRANSPORT AND ACCESS

• Free Tram ZoneMelbourne CBD

• Flagstaff Gardens 5mins walk

• North Melbourne Station 10mins walk

• Southern Cross Station 12mins walk

NEARBY VENUES• Festival Hall

3min walk• The Comics Lounge

1 1mins walk• Birds Basement Jazz club

12mins walk• Etihad Stadium

13min walk• Paris Cat Jazz Club

1 .6km• Crown Casino and Southgate

Arts Precinct 2.8km—easily accessible by public transport or car andwalking

• State Theatre Performing Arts Precinct 3km—easily accessible by public transport, car and walking

RETAIL• Queen Victoria Market

9mins• Southern Cross DFO

1 1mins• Docklands Harbour Town

15mins• Melbourne Central

1 .6km• DFO South Wharf

1 .8km• Southbank Promenade

1 .8km• Bourke Street Mall

2km• Myer Emporium

2km• Crown Casino

2.8km

SECONDARY SCHOOLS• Haileybury College

700m• University High School

2.2km• Mac Robertson Girls

High School 4km

UNIVERSITIES• Melbourne University

2.4km• RMIT University

1 .4km• Monash City Campus

2.3km• Victoria University

City Campus1 .2km

INVEST IN MELBOURNE’S NEWEST PRECINCTMelbourne is the second largest city in Australia, with a population of over 4.4 mill ion and growing fast, projected to almost double by 2051. Demand for quality, connected residences that deliver an exceptional l ifestyle close to the CBD will continue to outnumber supply.

While housing affordability has been a challenge for Sydney homebuyers and investors, Melbourne stil l offers affordable property investment opportunities that deliver expected rental returns and capital growth.

A PREMIUM OPPORTUNITY IN AN EXCITING PRECINCTLocated in the inner suburb of West Melbourne, Adderley is walking distance to Melbourne CBD, just north of Docklands and alongside Queen Victoria Market. It is minutes from the affluent legal precinct along La Trobe Street, the world-class medical precinct along Flemington Road and some of Melbourne’s top institutions of learning.

Adderley offers unparalleled connectivity and proximity to the best of Melbourne, just one block from the city’s free tram zone and walking distance to train stations, parks, shops and restaurants. Adderley offers investors an exciting opportunity to be part of West Melbourne’s rapid urban renewal, a new destination for Melbourne.

$14,148*OFF-THE-PLAN APARTMENTS, YEAR TO MARCH 2017

WEIGHTED PRICE PER SQM

$11,327Melbourne Sydney

POPULATION GROWTH

12%Population growth over the past 5 years vs. SYDNEY’S 10 PER CENTSOURCE ABS 2016

4.4 MILLION

8.5 MILLION

BEHIND SYDNEY’S 4.8 MILLION SOURCE ABS 2016

AHEAD SYDNEY’S 8.4MILLION SOURCE ABS 2016

POPULATION

PROJECTED POPULATION IN 2061

Melbourne will overtake Sydney as Australia’s largest city in three decades.

Overseas migration is projected to be the largest driver of population growth in Victoria.

OVERSEAS BORN POPULATION

Increase in overseas born population between 2006 and 2011 to 1,405,334SOURCE ABS 2016

West Melbourne median price growth compared to 2.2% IN GREATER MELBOURNE in the past 3 years.SOURCE APM PriceFinder, Urbis

19.8%MEDIAN PRICE GROWTH – 1 YR

4.3%

The world’s most liveable city for 7 consecutive years

GROSS RENTAL YIELD SUBURB YIELD

4.5%3.3%3.9%4.1%3.8%3.8%4.1%

West MelbourneEast MelbourneFitzroyGreater MelbourneGreater SydneyChippendaleErskineville

West Melbourne average household income compared to $99,752 IN GREATER MELBOURNESOURCE APM PriceFinder, Urbis

AVERAGE HOUSEHOLD INCOME

$111,721POPULATION SPREAD

76%of Victoria's population live in Melbourne compared to 64.4% OF NEW SOUTH WALES'S IN SYDNEY

AVERAGE COST PER SQMSUBURB WEIGHTED AVERAGE

2015 Q2 – 2017 Q1

West MelbourneDocklandsEast MelbourneFitzroyMelbourne CBDSouth MelbourneSouth YarraSouthbankGreater SydneyChippendaleErskineville

10,431

11,25326,61111,53111,170

12,45212,737

10,70713,45314,76912,292

ECONOMY

EMPLOYMENT GROWTH

$92BStrong economic performance

Growth from 2006-2016

26%

EMPLOYMENT SECTOR

60%of employment are in professional services

PROXIMITY

500 Mfrom the Melbourne CBD with an international walk score of 100 POINTS AT COMPLETION.

MAILHOUSEMELBOURNE.COM | 185 ROSSLYN STREET, WEST MELBOURNE

This document is a guide only, does not constitute an offer and is subject to the terms of any sale contract. All architectural renderings contained in this document are artist’s impressions only. No warranty, express or implied, is given to the accuracy of the information in this document. Trenerry Property Group and its consultants do not accept liability for error or omission, nor do we accept responsibility for any action taken by intending purchasers in reliance on this information. All il lustrations in relation to the development are for conceptual purposes only and are subject to regulatory approval from all relevant authorities. View lines are indicative only as at the date of pub-lication. Actual views from each residence may vary upon completion from that shown. View lines may be impacted by current and future development applications. Nothing in this document constitutes specific technical, financial or investment advice. Prospective purchasers are advised to seek their own independent advice and should make their own enquiries as to the details of the development. The availability of certain products and materials may result in some deviation to this document. Changes may be made without notice to the whole or any part of the development. All distances and times stated are estimates only.