INDUS MERCHANT LTD Company Profile
Transcript of INDUS MERCHANT LTD Company Profile
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INDUS MERCHANT LTD. Company Profile
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BRIEF INTRODUCTIONIndus Merchant Limited (IML) is one of Trinidad and Tobago's leading
importers and distributors of FMCG Products (Beauty, Personal Care, and
Food products).
We are the exclusive distributor of numerous brands in the Caribbean Countries
from some of the most recognizable companies in India, Middle East, USA,
Malaysia, Indonesia, Philippines and South Africa. These include brands from
Unilever International, Dabur, Emami, Wipro, Marico, Jyothy Labs, RSH Global,
Bajaj Corp, Marico South Africa, Henna Industries, Cavin Kare, Silk Route, Splash
Corporation and Wipro Unza and are the sole distributor of some of these
companies for over two decades.
Our products can be found in all leading Supermarkets, Pharmacies and Cosmetics
stores nationwide, just to name a few; Pennywise, Superpharm, Xtra-Foods, JD’s,
TruValu, Massy Stores, Food Basket, Price Club, KAF, White Diamond, etc.
We also export to other Caribbean Islands as the regional agent for our brands.
An experienced team and a nationwide distribution network that includes
pharmacies, cosmetic stores and supermarkets is our strength in introducing new
products and making them a household name.
DISTRIBUTORS FOR:
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➢ Distribution division began in 1996 under associate company Pretanjali’s Ltd (Largest Indian
garments chain-store in Trinidad at the time).
➢ Emami Ltd.'s first international export was done to Indus Merchant, with their brand ‘Naturally
Fair’, creating and dominating the fairness segment in Trinidad till present.
➢ As more internationally recognised brands were added, and the distribution network
expanded, the distribution side of the business was moved to newly incorporated, Indus
Merchant Ltd in 2004.
➢ In 2008 Indus Merchant Ltd also diversified its business by becoming a distributor for Bajaj
Auto Ltd and has also been a distributor for hardware and general merchandise.
➢ In 2015, a Warehouse and Office complex was constructed in Charlieville, alongside the UB
Highway, to accommodate expanding product lines, stock and increased staff
➢ The distribution network now, includes almost all leading supermarkets, cosmetic stores and
pharmacies in Trinidad and Tobago and also exports and distributes to other Caribbean Islands
COMPANY HISTORY
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CoffeeTEA
BRAND PORTFOLIO
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➢ Located in central Trinidad at an exit of
Uriah Butler Highway
➢ Land area of 42’000 sq ft with a 3-Storey
Building for Office and Warehousing
➢ Current multi-storey warehousing space
of 20’000 sq ft
➢ Additional 3 storey warehouse to be
under construction in Q3 2021 to
accommodate another 21’600 sq ft
WAREHOUSE AND OFFICE COMPLEX
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WAREHOUSE AND OFFICE COMPLEX
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WAREHOUSE AND OFFICE COMPLEX
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WAREHOUSE AND OFFICE COMPLEX
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We utilise a variety of marketing tools to effectively target consumers with
a multi-directional approach. This includes:
➢ Highway Billboards
➢ Delivery Vans Wrapping
➢ Newspaper Ads
➢ Social Media Ads
➢ In-Store Gondola and Shelf Rentals
➢ In-Store Signage and Showcases
➢ Posters and Outdoor Signs
➢ Sample distribution & Promotional Activities
➢ Permanent In-store Promoters & Merchandisers
MARKETING TECHNIQUES
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➢ 9-12 Highway Billboards
at any point of the year
➢ Delivery Vans Wrapping
MARKETING TECHNIQUES
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➢ Newspaper Ads
Generally, ¼ or full page
Bi-weekly
➢ Social Media Ads
MARKETING TECHNIQUES
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➢ In-Store Gondola
and Shelf Rentals
➢ In-Store Signage
and Showcases
MARKETING TECHNIQUES
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➢ Posters and
Outdoor Signs
➢ Sample distribution &
Promotional Activities
MARKETING TECHNIQUES
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Promoters Meeting and Training Sessions
MARKETING TECHNIQUES
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Visit Us at: www.IndusMerchant.com
Address: 20 Ackbar Road, U.B. Highway,
Charlieville, Chaguanas,
Trinidad and Tobago, W.I.
Phone: +1 (868) 665-7024
+1 (868) 238-1812