Being ready for the digital eraDigital Terrestrial Television Conference, 24th October 2003, Cernobbio, Italy

Indro MukerjeeExecutive Vice President and Chief Marketing OfficerPhilips Semiconductors

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• Top-10 supplier with revenues of 4.6 billion Euro in 2002

• Focus on semiconductor solutionsfor Connected Consumer applications

• 35,000 employees

• A global organization with 19 manufacturing sites and a sales force delivering to 60 countries

• Strong sustainability programs – Ranked No. 1 in the current Dow Jones Sustainability Index

Philips Semiconductors: A leading silicon solutions company

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A world where everyone can always connect to information, entertainment and services

Our vision

Connected Consumers WANT to• Create, access and share content• Transfer content from device to

device, person to person

Connected Consumers NEED• Ease of use, future proof,

personalisation• Living Room prices

From Power User to User Power

The world of the Connected Consumer

DTT – a powerful enabler for the Connected Consumer

• DTT enables lifestyle changes through access to new services

• Italian T-Government services accessible via DTT include:– On-line public administration– Telemedicine– Remote learning

• DTT bridges the ‘Digital Divide’

Prerequisites for the semiconductor industry• Industry challenge is to empower / enable our customers

to win the Connected Consumer• This can only happen through

• Excellent applications domain / systems know-how• Software programmability• Platform approach & fast time to market• Ability to exploit Connectivity opportunities

(WLAN, Bluetooth, NFC)

• Adherence to open technology standards• Transmission• Encryption

The Connected Consumer World creates a new challenge

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Nexperia – our differentiation factor

• Nexperia HOME for Connected Consumer devices in the home

• Nexperia MOBILE For Connected Consumer devices on the move

Nexperia is the Philips brand for a portfolio of programmable systems solutions that bring the next experience in multimedia to connected consumers

Recognizing Connected Consumer varying wants and needs, our solutions can be optimized for:• The visually impaired (Audio Description)• High interference environments (Pulse Killer)

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Connected Consumers already recognize the benefits of transitioning to Nexperia• A comprehensive range of Home and Mobile designs

available for our customers– Nexperia cellular system solutions in 1 out of every 10

GSM/GPRS mobile phones– Digital ready solutions at living room prices– up to 30% reduction in time-to-market

• Millions of Nexperia solutions in DVD and TV applications– 7 out of 10 DVD+RW video recorders sold in 2003 will be based

on Nexperia Home– Feature rich DVDs are evolving into home entertainment

centers

Our approach to being ready for the digital era:

– Recognizing the importance of DTT and its application in meeting a diversity of Connected Consumer wants and needs across the Digital Divide

– Enabling digital television ( iDTV) solutions at living room prices

– Bringing future-proof upgradeable technologies and solutions

– Il pieno supporto di Philips alla rapida crescita della Televisione Digitale Terrestre in Italia

Summary