InDorse Tech Red Herring 100 Presentation Final

© InDorse technologIes, Inc. 2006-2010. All rIghts reserveD. InternAtIonAl PAtents PenDIng

Red HeRRing 100PresentAtIon


missionProtect the worlD’s Pc fIles

« Driving two Blue Ocean Strategy components »

The simultaneous pursuit of differentiation

and low cost

1Not to out-perform

the competition (DLP, ERM, IRM, Encryption) but capture a new market

space thereby making the competition irrelevant

to our mission

2


company oveRview

Next GeNeratioN Security Software compaNy•

privately held•

headquartered iN New york, Ny•

officeS iN Ny aNd loNdoN•

early cuStomerS iNclude:


indoRse management team

nick paleRmocoo fInAnce & oPerAtIons

Ex-CEO Amalgamated

Bank of NY

daniel poHlvP s/w engIneerIng

Created & sold RailSaver to Wandrian

casey laRosevP of sAles

Security Technology Enterprise Sales Star

Rob maRanofounDer & ceo

Experienced Entrepreneur &

Computer Science thought leader

cHRis wHiddenvP of ProDuct mAnAgement

“Make it happen” Tech Wizard


pRoblem statement

• privately held• cuStomer iNformatioN• employee iNformatioN• BuSiNeSS iNformatioN• fiNaNcialS

• trade SecretS• iNtellectual property• m&a• techNoloGy iNfraStructure

• iNterNal SaleS/marketiNG• pr • paid reSearch

« Regulated & Confidential Data in Files Is Getting Lost and Stolen »

securityrisk!


indoRse solution

next generation software that protects and secures

a file not at the Device level but in the File itself and

provides intelligence on who has accessed the file.


maRket oppoRtunity

500millionOffice installed

1.2billionPCs sending files

585millionfiles created yearly by the Fortune 50

millionscreated yearly and growing... These are hard to protect


How is indoRse unique?

• we are file protectioN Smes

• Next generation solution protects hard to assure files, e.g., PDF, CAD, and images.

• Our software traces document use within and outside of your network and reports back to you

• Our solution requires no software or agents installed on the User’s PC


indoRse softwaRe pRoducts

• fiNd aNd taGDiscovers, Tags sensitive documents

• moNitor aNd trackMonitors and detects access, use, misuse, inside or outside your network

• protect aNd coNtrolDynamically, automatically applies the right policy at the right time

Unique visible or invisible Watermark

• coSt-effective file trackiNGTrack anywhere, anytime, with no endpoint software needed. Real-time risk radar. Leverages open standards; takes advantage of the Cloud


key benefits foR customeRs

• Avoid Business Impact of Data Loss or Theft

• Improves Audit and Compliance Capability

• No Desktop Agents means lower cost to implement and operate

• Transparent to End Users means rapid deployment

• Technology Neutral, Supports Open Standards


indoRse call-Hometm demonstRation


indoRse call-Home

• Avoid Business Impact of Data Loss or Theft

• InDorse Call-Home tracks and re-ports document location and usage across any IP network

• Runs as SaaS or on-premise

• Tracks granular file activities > File opens by location> Real-time file usage tracking> Portal based dashboard reporting

• Can be integrated into other front or back end systems via InDorse API


tRack unautHoRized document access

unauthorized user

acquires file



User’s password must be entered to open file each time. This password must either be given or acquired.

unauthorized user

opens file


unauthorized user

opens call-Home

file


Print functionality disabled.



unauthorized user

opens call-Home

file time subscRibeR file action location

16:30 subApp research.pdf sent Dl link sub.app.work.com

17:00 uid_1 research.pdf Downloaded Pc1.work.com

18:00 uid_1 research.pdf opened Pc1.work.com

20:00 uid_1 research.pdf opened dhcp1.isp1.net

23:32 uid_1 research.pdf opened hoax.cyberia.net

reports the encoded file was

opened at location.

uSaGe iNveNtory > real-time


indoRse call-Home REPORTINg ExAMPLE

CaLL-hOmefile Name opeNShealth & safety notice 1,549evacuation Procedure 846clinical trail h1n1 762Annual earnings release 542Product X-02 launch 321new Price list 92harassment Policy 15new hire manual 10Bid Proposal for client A 8Bid Proposal for client B 2

tOp 10 By FILe nameip addreSS clieNt Name65.212.19.8 Brown 8216.433.12.1 creech 7610.192.01.246 Partner 16869.999.97.333 Adv Agency 6775.337.19.28 Peers 5985.18.926.14 smartco 2759.221.28.7 terra 15173.84.19.2 Astra 1428.129.151.3 realtor 8

Ip aDDReSS / DOmaInSdomaiNS opeNSBrown.com 246hestletine.com 128nhs.gov.uK 126mYlocal.gov.com 92usA3.net 88smartco 72Astra 11AirlineX.com 9Portal.com 8carrier-Z.com 2

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document opens


tHank you!roBert maraNo

[email protected]

+1.646.495.0966

InDorse Tech Red Herring 100 Presentation Final

Technology

Transcript of InDorse Tech Red Herring 100 Presentation Final