Indirect Channel Communication
14
Collaborate beyond the enterprise Whitepaper from Relayware Indirect Channel Communication
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When you rely upon the members of your indirect channel ecosystem to drive your marketing and sales effort and provide quality service and support to your customers; targeted, timely, personalized and pertinent communication is essential. But in the era of smart phones, tablets, instant messaging and social media, it’s also critical to acknowledge that your audience’s communication preferences and communication technology have changed significantly in a just a few short years. This whitepaper challenges you to rethink your channel communication strategy and adopt a true multichannel approach complementing email and portals with a wide variety of mediums and goes on to analyze the technology available to today’s channel marketers.
Transcript of Indirect Channel Communication
Collaborate beyond the enterprise
Whitepaper from Relayware
Indirect Channel Communication
Contents
Indirect Channel Communication 3
Syntax
Semantics
Call to action
Action
Medium
Collaborate Beyond the Enterprise