India's International Face

8/6/2019 India's International Face

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Private & Confidential – Conceptualized for PMMCopyright 2009 @ Zoom Entertainment Network Limited.

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| India’s International Face of the year |

Pure Model Management

Excellence

Quality of talent

Care for talent

International exposure






Zoom … delivers

Stylized Bollywood

Glamour & Lifestyle

Trends

c o

n t e

n t






The initiative together

India’s Biggest Model reality contest | Pan India search & integrated

India’s International Model to walk on the ramp

of the Fashion Capital.






India’s International Face of the year

<Working title & logo>

IIF2010






Two fold objective

Search Magnify

National Talent360

Marketing

Gratification






• “I” an individual

• “I” who is good looking

• “I” am fashionable

• “I” am stylish

• “I” have the oomph factor

• “I” have a good personality

• “I” have good presence of mind

IIF2010






F 18+ unmarried

Good Looks

Good Figure

IIF2010






M 18+ unmarried

Good LooksGood Physique

IIF2010






The Hook | Gratification• The winning Models feature at a International Fashion Weeks• Winning Models will get a chance to Feature in a TVC (proposed)• Winning models get the cover of a leading fashion magazine

• [Cosmo, Elle, etc.] +• Endorsement deal +

• Exclusive contract from PMM






The approach & magnification

360 degree marketing approachPan India Search for talent | reach

Extensive Grooming SessionsExclusive Grand Finale Added Calendar Shoot






Extensive Television

Zoom (reality + build up)News Channels

Print & MedianetMagazine

Online & Mobile

Radio

On Ground

IIF2010






The Mechanics and Summary | Suggested

SEARCH

GROOMING

GRAND FINALE

BUILD UP

Poster + Flier activity

Special Photo corner in select cities +Colleges, agencies contact programCFE Promos (National) + Print Ads across 6 cities

6 city selection |

Mumbai, Pune, Delhi, Chandigarh, Kolkatta, Bangalore

4 contestants selected for the grooming & reality series

Sessions with Grooming expertsStyling and Dressing: We can havethe experts from RaymondSkin & Hair careFitness trainingCamera friendliness

Studio Set up with eminent judges

Styling and dressing senseLanguage & AccentWalk / Poise & confidencePersonality & IQInteractive rounds with the judges






STAGE 1

STAGE 2

STAGE 3

STAGE 4

Launch + amplification

Call for Entry

TV – Stories + CFE PromosRadio – RJ mentions + spotsPrint – CFE Ads + ArticleGround – Visibility , MallsMagazine – launch storyTie ups – Planet MsOnline – MicrositeMobile – SMS

Visibility

Ground Selection (regionals)

TV – Anchor pushRadio – RJ mentionsPrint – CFE AdGround – set up

6 city ground4 winners from each2 m & 2 f 24 total for reality house

Reality House

TV – generic promosRadio – storiesGround – reality houseIndustry experts with PMM

24 total for reality houseWill come down to 12

Grand Finale + Episode& Activity Plus

TV – Tune in promos + EpisodeRadio – storiesGround – Grand FinaleActivity + - Photo shoot for the calendar

** Please note | the making of calendar shoot would be separate






Activity PLUS | Calendar Shoot

Ace Photographer | SUBI SAMUEL

Today Subi Samuel is counted among India's leading lens men and has acquiredinternational prestige. He has shot with a list that reads as Who’s Who of the IndianFilm Industry. His unique style of photography, imagination and quest for perfectionhas led him to become one of the most recognized and established photographers of recent times and the favorite lens man of the Indian Film Industry.

http://www.subisamuel.net/index.html






Deliverables | Ground | On Air | Print | On Line

• On Ground– National Build up and registration

– 6 city ground selection

– Mumbai, Pune, Delhi, Chandigarh, Kolkata, Bangalore

– Grooming session in Mumbai with experts

– Grand finale in a 5* location or Studio Set up

• On Air | On Zoom

– On air Promos | call for entry / Generic / Tune in

– Cross promotions in other zoom programs

– On air episodes | reality series

• On Print | Times

– Print Ads

– Medianet article in three cities

• On Radio

– CFE Promos which will derive people to come to the stores

– Direct people to the website






Integrations | Ground | On Air | Print | On Line

• Poster + Flier activity @ all hi traffic areas + the tie ups

• College contact program for 5 days in 6 cities

• Photo Kiosk area in select cities where contestants can come & give theirprofiles

• 6 city ground selection | Auditions/ regional (Mumbai, Pune, Delhi,Chandigarh, Kolkata, Bangalore)

• Integrated logo unit on all collaterals: posters, forms etc

• Gift prizes from sponsors during sub-contests and Bollywood tasks






Integrations | Ground | On Air | Print | On Line

– Grooming session in Mumbai with experts

• Styling session with experts from PMM giving tips to thecontestants on dressing according to various occasions

• During the grueling grooming sessions the contestants could begiven a break by an evening of shopping at one of the Sponsor’s

outlet• Fashion experts from PMM & the Magazine partner to be a part of

the grooming session

– Grand finale in 5 star hotel or Studio set up

• The finale backdrop

• Colors of the brand to be incorporated

• Eminent personality from Brand Heads on the panel of judges

• Gift hampers from Sponsors to the contestants







• On Air– On air Promos | call for entry / Generic / Tune in

• Call for Entry

• Generic

• Tune in

– On air tickers at each level

– Cross promotions in other zoom programs | Prime time

• Exclusive stories on the Audition | Buildup & Grand Finale

• Anchor mentions + tune ins

– On air episodes | reality series | Zoom Television• Episode 1 | Auditions: bytes from Regionals round

• Episode 2 – 4 | Reality/ grooming series

• Episode 5 | Grand Finale







• On Print – CFE Print Ads– To push entries

– All TIMS across

• Mumbai, Delhi, Bangalore, Kolkata, Pune & Chandigarh

• On Print – media net article on launch (240 sq cm)

– 1 Medianet article in all four cities

– Mumbai | Delhi | Bangalore | Kolkata







– Specially dedicated micro site– Banner on home page

– Provision for On line registrations

– Photo gallery

– On line voting

– Hyperlink to Sponsor site






Title Sponsor | Deliverables

• Show Title– “India International Face” or IIF2010

• Proposing to make this an annual property

• Logo to be apart of integrated logo unit

• Logo to be apart of all communication:

– ground, on-air, online, print

• Brand tags on all Promos:

• OCL and CCL on all episodes

• Anchor mentions on other primetime shows

• Branded bug and Astons






THANK YOU !!






About PMM

• Established in 2009, Pure Model Management is a leading model agency striving to provideinternational exposure to aspiring and professional models in India at the same time bringingexciting talent from all over the world to the domestic league.

Pure will enable budding talent to showcase their elegance and versatility on the global ramp. Theagency has a dedicated team of thorough professionals with experience and repute in the fashionindustry.

Pure has an extremely talented and committed scouting team which keeps a close eye on thecountry’s leading model competitions and searches collaborating with high profile sponsors and

media partners. A wealth of young and dynamic talent from across the globe has brought grace andglamour to the ramp, both in India and abroad.

Pure and its collaborators are spread to UK, USA and the Middle East, constantly updatingthemselves with upcoming events, trends and talent making it readily available for eventorganizers, advertising agencies and other agencies affiliated to the print and audio visual media.Bookings are made keeping in mind the specific areas of the industry which include campaigns,editorial, catwalk, catalogue and special bookings.

Pure takes keen interest in the grooming of upcoming models and has various professionals helping

amateurs with personality development, grooming, make-up and overall appearance.

Pure is a perfect platform for young models to harness their skills and for professional models toget an upstart in their career. A perfect runway for models to gear into a flight of glitz and glamourand establish themselves in the world of fashion. Pure is the outcome of passion and perseverancewhereby making success just an aftermath.

India's International Face

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