www.proschoolonline.com

India's First experiential program

What is Digital Marketing

Digital Marketing has redesigned the thought and process of traditional Marketing. With the boom of Internet, the world of advertising and marketing has taken a major turn towards Digital Marketing. As people use digital devices instead of visiting physical shops, digital marketing is being persistently incorporated into marketing plans and day to day life .Digital marketing has emerged as one of the most effective and efficient way of marketing. It has out grown the traditional marketing techniques by 33% and has taken over 13% of the share in the total spend. Deviating from the traditional marketing techniques like TV and print media, in the last few years marketing has given way to SEO, SEM, Influencer Marketing, Email Marketing, Social Media Marketing, Google and Facebook campaigns etc.

Why Digital Marketing

• Digital Marketing is the fastest growing segment with in marketing.• Enables you to customize your campaigns and target the right audience. • More cost efficient than print or TV medium.• Easier to measure the intensity of a digital marketing activity.• Real time analysis of the effectiveness of the implemented strategies.• Competitive advantage through various means like Facebook, Twitter and other social Medias.• Helps in direct marketing and brand awareness.• Reach large audience, there are no limitations on the geographical reach it can achieve.• Enables data driven marketing.

IMS PROSCHOOL INTRODUCESINDIA’S FIRST EXPERIENTIAL LEARNING PROGRAM INDIGITAL MARKETING.

Covers all essential concepts like SEO, Website, Social Media, Emails, Pay Per Click Campaigns etc,

3 Months Instructor Led Program

Study resources prepared byExperts

Create yourown Website& Campaigns

Prepares you for 6 Certifications by Google & Facebook

Course Completion Certificate From IMS Proschool -- a Partner of NSDC -- Ministry of Skill Development, Govt. of India

2 Months Projecttraining under amentor to learnto apply concepts

Learn through real -- world scenarios in a simulated environment using world's first Simulation platform

Internet Marketing Foundations

Paid Search Marketing

Landing Page Optimization

Social Media Marketing

Content Marketing

How Search Engine works

Display Advertising

Email Marketing

Mobile Marketing

Mobile Apps & ASO

SEO - On Page & Off Page

Analytics

Online ReputationManagement

Digital Tools to evaluate Campaigns

Affiliate Marketing

TEACHINGMETHODOLOGY

Additional

Classroom

• 10 Weeks program (weekends)• Get trained by Industry experts • Online study material • Innovative hands on Learning

Methodology• Regular Assessments

Live Virtual Classroom

• Audio – Video enabled “Live & Interactive training program”

• Learn from Industry experts.• Clear your subject doubts

face-to-face with experts• Get recorded sessions for

future reference.• 50 hrs training program• Regular Assessments

Swati Joshi (CEO), Influenshine

Sharique Khan (Co-Founder), Splitkart

Sarchana, Sr. Manager (Digital Marketing), Wadi.com

"This Course has been designed to provide insights into how you apply the concepts of digital marketing, preferring real time execution in a real world enviroment, making world-class tools & techniques like SIMULATION available to you."

"At the sight of it, IMS Proschool's Digital Marketing Specialization appears to be a superb structure. This seems like an excellent base for someone keen to pursue a career in Digital Marketing or already part of the industry but looking to expand his knowledge horizon"

" The course has a unique teaching structure which uses SIMULATION method of learning backed by an exhaustive on-site project work. Projects like these are the closest, a student would come to experiencing the real world of problem solving, Conceptual, practical & insightful. Proschool I believe, has set very standards here."

IMS Proschool is an initiative of IMS learning Resources Pvt. Ltd, an organization engaged in training and mentoring students for the last 35 years. IMS Proschool offers certification & training programs in Financial Modeling, Chartered Financial Analyst, Certified Financial PlannerCM, Chartered Institute of Management Accountants, Digital Marketing, Financial Services, Foundation & Business Analytics.

IMS Proschool along with its parent organization has trained more than 3 lakhs candidates for different competitive exams and professional courses.

Proschool itself has trained over 20000 professionals from well known organizations like State Bank of India, Bank of India, UTI, Kotak Group, ICICI Group, Sundaram BNP Paribas and Citibank to name a few.

ABOUT IMS PROSCHOOL

www.proschoolonline.com

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