DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT Jay Steele Office of Enrollment Management Strategic Communication and Marketing jaysteel@indiana.edu 812-855-0474

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

IU Facebook Network: A Facebook App

facebook.indiana.edu

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

IU Facebook Network • Launched Jan. 2013 to Fall 2013 Admits • Available to current freshmen and Fall 2014 Admits Lifetime Statistics • Over 10,800 users • Created more than 41,700 posts and comments • Asked almost 3,000 questions • Generated over 80,000 new Facebook friendships

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

IU Facebook Network Features • Announcements • Communities • Meetups • Photo sharing • Customizable Profiles • Mobile App • Keyword Alerts • Engagement-based Predictive Modeling

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

IU Facebook Network Moderation • All content is moderated by our office • Serious questions are flagged • Questions are tracked to confirm they are

answered • Specific questions are directed to staff who are

qualified to provide the answers

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

Web Browser Display

Android Mobile App

Announcements

Announcements

4,600+ Communities

4,600+ Communities

260+ Meetups

850+ Photo Posts

Keyword Alerts

Customized Profiles (Student)

Customized Profiles (Moderator)

IU Facebook Network: A Facebook App

facebook.indiana.edu

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

WeAreIU.com • Launched Feb. 2012 • 390+ Student Bloggers • 1,400+ stories • 240k+ Visits • 504k+ Pageviews • Avg. Visit Duration 1:58 • Visits from 169 countries

WeAreIU.com • 63% New Visitors • 30% Mobile, 6% Tablet • 32% of visits from Google Search • 35% of visits from social media

Trends – Year over year • 81%+ increase in total visits • 174% increase in mobile visits • 167% increase in tablet visits • 128% increase in search visits • 107% increase in referral visits (social)

Social Media Tools

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

@We_Are_IU • Over 2,600 followers

in two years • 12k+ tweets • Avg. 16 tweets/day • Highly engaged community

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

bufferapp.com • Custom scheduling • Analytics – likes, shares, retweets, clicks • Multiple social media accounts • Team management • Browser based extensions • Mobile apps • Integrated with 50+ other apps/extras

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

Paper.li • Niche publishing • Content marketing • Content curation • Web monitoring – hashtags, accounts • Automatic promotion • E-mail subscriptions • Embeddable

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

tagboard.com • Customizable hashtag hub • Image centric collections • Potential for engagement, community • Great for promoting events • Free and paid versions • Analytics (paid versions only)

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

ahalogy.com • Pinterest pin scheduling tool • Branded engagement tool • Free for approved publishers • Analytics

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

Q&A

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

DIGITAL TOOLS AND RESOURCES TO FACILITATE STUDENT CONNECTIONS AND ENGAGEMENT

Thank you!