Indiana State University Linda Ferguson, Assoc. Dir., Inst. Research
description
Transcript of Indiana State University Linda Ferguson, Assoc. Dir., Inst. Research
Indiana State UniversityLinda Ferguson, Assoc. Dir., Inst. Research
Linda Maule, Dean, University CollegeJoshua Powers, Interim AVP for Student Success
Lisa Spence, CIO
Developing a SEM Culture & Implementation Strategy
• Setting the Stage: Higher Education & Organizational Culture
• Context: Environmental Scan and SEM Process
• Focus on Freshmen – University College
• Data Warehouse and CRM• Discussion
OBJECTIVES OF SESSION
OBJECTIVE ONE
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
CHARACTERISTICS OF HIGHER EDUCATION
Human Resource
Perspective
Structural Perspective
Political Perspective
Symbolic Perspective
ORGANIZATIONAL CULTURE
Source: New Horizons - http://www.nhorizons.ca/en-contact.asp
“Our best faculty teach freshmen.”
“Our president invests in student success activities.”
“We use data to inform decision making.”
“The best faculty are strong researchers; good teaching is secondary.”
“It seems like offices just pass the buck around here when it comes to student problems.”
PUBLIC & PRIVATE BENEFITS OFCOLLEGE GRADUATES
Bachelor’s degree average wage premium over HS degree: +$21,580/year; $1 million over lifetime.
Source: The College Advantage (2012)
IMPORTANCE OF A COLLEGE DEGREE
Growth in Employment 1989-2012
OBJECTIVE TWO
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
ENVIRONMENTAL SCAN
• Purpose –describe the factors that will influence your institution’s SEM planning
• Include both external and internal elements• ISU’s Environmental Scan components
• State Policy• Demographics• Preparation• Affordability• Enrollment
ENROLLMENT BEHAVIOR (TELL YOUR RETENTION STORY)
• First-time Freshman Enrollment Profile• Retention
• Comparison to competitors & peers• Describe differences among groups
• Income (Pell-recipients)• Type of admission• Ethnicity• Region
• Survey findings• BCSSE/NSSE• Mapworks
African American White0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
43.2%
63.2%51.6%
63.0%
1-yr Retention
20072008200920102011
SEM KICKOFF PREPARATION
• SEM Data Team • Functional area data stewards/analysts• Faculty
• Presentations for SEM Kickoff Event• Environmental Scan & Enrollment
Behavior• Determine content• Use pictures (graphs, charts, maps)• Engage the audience • Be able to clarify (source, timeframe,
context)
SEM KICKOFF – AUDIENCE PARTICIPATIONWhat percentage of all Indiana Core40
graduates require remediation?
a) 8%
b) 18%
c) 28%
d) 38%
• General Diploma Graduates - 66%• Core40 Graduates - 38%• Core40 with Honors - 7%
THE ISU RETENTION STORY
Year 4 Year 4+?
Fall 2012: 990 of 2,512 FT/FT bachelor’s degree seeking freshmen did not return.
The ISU Strategic Plan
• Launched Fall 2009• 6 Goals; 45 initiatives;
250+ work plans• 100s of metrics
tracked• New benchmarks
through 2017
Goal 1: Increase enrollment and student success
Benchmark Current 2014 2017
Total Student Headcount 12,114 12,700 14,000
Total New Freshmen – FTFTF 2,666 2,854 3,002
Total Hoosier Headcount 9,349 10,200 11,200
Total Grad Headcount 2,038 2,238 2,868
Total FTFT Transfers 747 757 986
First-Year Retention -- FTFTF –BDS 60.2% 65% 70%
Four-Year Graduation Rate 22.2% 25% 30%
Six-Year Graduation Rate 41.9% 46% 50%
Total Distance Degree Production 383 468 688
Total FY Degree Production 2,112 2,377 2,597
SEM CULTURE DEVELOPMENT STAGES AT ISU
• Developing the mindset• First projects – Spring 2012• Short Term Tactical Team• SEM plan development• Joining SEM with the ISU Strategic Plan
SEM Steering Committee
Forecasting Group(recruitment side)
Student Success Council
(retention/graduation side)
Data Team
Three Sub-Committees(1 for each goal)
SEM Process at ISU
Four Key Components of a Strong SEM ProcessCompelling need Faculty, staff, and student involvement
Cuts across boundaries Strong communication
SEM Process: Our SEM Goals
To enhance what is done to better educate and prepare new students and their families prior to the students enrolling in the fall. (pre-college goal) To create a strong first-year experience by way of the University College and allied programming to enhance freshmen persistence and that establishes a pathway to their success. (first-year goal) To enhance student persistence to graduation by building a culture that is more intensively focused on effective academic and social engagement. (persistence to completion goal)
SEM STRATEGIES (GOAL 1)Goal 1A: Increase knowledgebase for pre-college studentsStrategy 1: Early Outreach Programming (Pathway to Success Model)
• Regional Events• Marketing Dual Credit
Goal 1B: Transitions to First TermStrategy 1: Affordability campaign
• FA Tele-counseling (outbound personalized coaching)• FA Talisma campaign to admits• NPC Parent and Out-of-State Prospectus
Strategy 2: “Sycamoreology” – Preparedness campaign• Flash-based app or website that caters to admits and parents with a
focus on college preparedness
SEM STRATEGIES (GOAL 2)
To be developed after University College completes governance process.
SEM STRATEGIES (GOAL 3)Strategy 1: Enhance student academic and social engagement.
Strategy 2: Create a new/redefined unit focused on faculty pedagogical development.
Strategy 3: Develop and deploy a PR strategy that promotes examples of student success.
Strategy 4: Minimize organizational barriers to student success.
OBJECTIVE THREE
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
UNIVERSITY COLLEGE
• The resource reality• The moral imperative• The investment need• The distinctiveness opportunity
University
College
University
College
Will I/we lose resources?
Will I/we lose power?
What will it mean for institutional quality?
What will it mean for my workload?
How will we know it works?
More damn administrators.
Will I have to change?
If we have it, does that mean the rest of us are doing something wrong?
FACILITATORS, INHIBITORS, AND SUBTEXT
OBJECTIVE FOUR
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
Data Warehouse and CRM
SEM Short Term Tactical TeamPhase 1: Fall 2012 Early Registration
FAFSAHousing contractsFrosh Check ListEarly RegistrationRegistration Open
Banner SIS
CRMIncrease in
Early Registration
Phase 2: Spring & Summer 2012 Registration and Graduation Campaign
SEM TECHNOLOGIES: OTHER EXAMPLES
• Student Engagement- RecFest/First Football Game- Dining Card Swipe- Students at Risk (By County)
• Affordability• Student Success
- 12-Credit-Hour Drop- Investigating EWS, GradesFirst
• “One Data”- Dashboards- Analytics
CHALLENGES
• What’s working?. . . Define “working”!
• Thinking in new ways
• Who’s doing what?• How much is too much
. . . contact for one person?
. . . data to keep?• Choosing and using tools
OBJECTIVE FIVE
Setting Stage
Env. Scan & SEM Process
Univ. College
Data & CRM Discussion
• What factors facilitate or inhibit the focus of energy on student retention/success at your institution, particularly for freshmen? How might SEM aid you in focusing that energy?
• What is the status of your ability to collect, interpret, and use data for decision making as it informs work with student retention/success?
• How might a CRM aid your work with student retention/success?