MATTHEW BREYMEIER, DEREK EVANS, COURTNEY WAITERS, KIMI KOZAK

Indiana Rebound Sports

Background Information

This store will buy, sell, and refurbish old sports equipment brought into our store.

We also hope to get left over equipment from popular sporting goods stores such as Dicks or Models.

The store will print t-shirts, hoodies, and other clothing promoting sports teams in the area. (IUP, Homer city, Indiana High School)

Our store will sell anything from hockey apparel, football pads, lacrosse sticks, weight training equipment, baseball equipment, ice skates, golf clubs, etc. If you have it sell it to our business and we will give you store credit to buy new equipment at a lower price.

Location

• Indiana Rebound Sports is in a good location on Philadelphia Street with plenty of traffic that passes by. We will have enough space for storage, sales, and refurbishing our used sporting equipment.

• Indiana Rebound Sports is located on 725 Philadelphia Street in Indiana PA.

Four P’s

Product: Our product is sporting equipment and apparel. It will offer a mixture of

both new and used equipment. We will also offer to print apparel.

Price We will have to pay for rent, building permits, maintenance equipment, and

bills. Our prices of equipment will be affordable half off normal price for used equipment.

Place Our store is located In Indiana, PA, 725 Philadelphia Street. It is the only

sporting goods store of its kind within 45 minutes.

Promotion: We plan to promote through social networking, newspapers, and

sponsoring. When people donate equipment, they will also receive store credit for a portion value of the equipment donated.

Building Details

The building requires a occupancy permit. It is a theater and a stage that is accessible to

people with disabilities. There is enough space with the theater floor

for our products and a back stage for equipment refurbishment.

The basement and other rooms will be used for storage of our unsold equipment, new products waiting to be shelved, maintenance equipment, printing, and other building storage.

Building Details

We would have to install new walls and a floor.

When all the outside and inside structure work is complete we can begin to install lights and shelves.

Maintenance on the restroom will be proper water line is linked.

After passing inspection we would need a permit to sell sports equipment.

Target Audience

Indiana County has a population 89,298. The median income for families in Indiana County is $40,225. The

median income for a household in Indiana Borough was 22,358 Our store targets both male/females, of those people the we will

target everyone ranging from ages 5 and up. Our sporting goods store covers all sports from little leagues , high

school, college, and older adult intramural and recreational sports. Our location plays a big role in our marketing because there are

over 11 different school districts in Indiana County as well as IUP. IUP's athletic department sponsors 19 different varsity sports.

There's 24 club sports teams and 12 intramural sports offered on campus that could use athletic equipment for different games and competitions.

S.W.O.T.

Strengths:Low priced and a low start up costs due to

the donations of used equipment.Great location: Only sporting goods store

within a forty-five minute radius. We sell more sports equipment at a higher quality than those of Wal-Mart and K-Mart.

We offer a larger variety since we take and refurbish what people donate.

Sponsorships from schools and sports apparel.

S.W.O.T.

Weakness:Lack of new equipment. Not as high quality as Dick Sporting goods

and other sporting good companies.Indiana, PA overall isn’t a high income area.We also rely on other people. If not many

people are willing to donate we won’t have as much to supply.

S.W.O.T.

Opportunity:Signing contracts with local High Schools

and IUP to sponsor equipment.We have the ability to be on Philadelphia

Street, a main street in Indiana, PA. With the closest sporting goods store being in

Greensburg, PA we have the ability to get customers outside Indiana.

Low advertising cost with use of social networks.

S.W.O.T.

Threats:Lack of donations, which would result in us

having less to supply. Similar competition moving close to Indiana. Peoples lack of or no interest in used sporting

goods equipment.

Financing Options

We are a privately financed partnership.All four of us will put in an equal amount of

money with having a manager on staff.We will receive business loans, sponsorships

from other sporting goods stores for a percentage of profit, and donations from people.

We will have to pay rent, electric and heating bills, along with construction costs and building permits.

Revenue Sources

Any equipment sold that we have taken in from another sporting good store, a percentage of the profit will go to that sporting goods store.

When people donate equipment to our store, they will receive store credit depending on the condition of the equipment.

Our store will try to market sponsoring local high school and colleges in hope to make revenue in return.

School and other sports leagues can purchase uniforms and other specialized team equipment from our store.

Growth Rates of Income and Expenses

We hope people’s early satisfaction of our sporting goods store; will lead to more people donating and purchasing equipment.

We plan to market extremely well to keep our business and income expanding.

Depending on how well our business generates profit, this will determine the reasoning of raising or lowering our prices.

Repair costs to refurbish equipment will help generate revenue depending on donations.

This marketing process will be done through social networks, sponsorships and newspapers. We are also relying on word of mouth to help us out and give us a good reputation.

Bibliography

  References   United States Census Bureau. (2011). State and county quick facts.

Retrieved from http://quickfacts.census.gov/qfd/states/42/42063.html (2011, October 18). Retrieved from

http://quickfacts.census.gov/qfd/states/42/4236816.html Indiana, pa. DOI: http://www.city-data.com/city/Indiana-

Pennsylvania.html IUP Athletics (2012). Men’s sports/ women’s sports. IUP Crimson

Hawks. Retrieved November 9, 2012, from http://www.iupathletics.com/

Category:School districts in Indiana County, Pennsylvania. (n.d.). In Wikipedia. Retrieved October 31, 2012, from http://en.wikipedia.org/wiki/Category:School_districts_in_Indiana_County,_Pennsylvania