indian tourism 1

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Tourism in IndiaA service sector growth industry


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PRESENTED BY

Prashant Mechkar AB 1027

Premlal Lathanivas AB 1028

Pritam Bhandare AB 1029 Parag Janwe AB 1030

Rahul Barhate AB 1031

Rahul Shelke AB 1032


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Tourism is the largest service industry in India, with acontribution of 6.23% to the national GDP

8.78% of the total employment in India.

India witnesses more than 5 million annual foreign touristarrivals and 562 million domestic tourism visits.

The tourism industry in India generated about US$100 billion

in 2008 and that is expected to increase to US$275.5 billion by2018 at a 9.4% annual growth rate.

INTRODUCTION


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Tourism in India need to be understood in the globalcontext of competing destinations.

It may be thought of as multiple India's with amultitude of competing destinations Goa, RajasthanKerala, Assam, Kashmir under the India umbrella.

India's 5000 years of history, its length, breadth andthe variety of geographic features make its tourismbasket large and varied.

It presents heritage and cultural tourism along withmedical, business and sports tourism.


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In the year 2009, 5.11 million foreign tourists visitedIndia. Majority of foreign tourists come from USA and UKand Tamil Nadu, Maharashtra, Delhi and Uttar Pradeshwere the top four states to receive inbound tourists.

Domestic tourism in the same year was massive at 650million.

Andhra Pradesh, Uttar Pradesh and Tamil Nadu receivedthe big share of these visitors.

Ministry of Tourism is the nodal agency to formulatenational policies and programmes for the development andpromotion of tourism. In


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Indias GDP will exceed

Italys in 2020,

Frances in 2020

Germanys in 2025 and

Japans in 2035

Goldman Sachs Projections (US 2003 $ Billion)


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Tourism growth in India

According toWorld Tourism Organizationestimates, India will lead in South Asia with 8.9million arrivals by 2020

India is poised to emerge as the 2nd fastestgrowing (8.8%) tourism economy in the worldo

ver 2005-14 acco

rding to

theW

orld Travel &Tourism


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Types and forms of tourism

Types of tourism

according to time period short-term (up to 3 days)long-term (>7 days)

according to way of organization organized (by travel agency)individual (families on


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according to place of destination international tourism (prevails on Europe) domestic tourism (prevails in large countries USA,

Canada)

according to direction of tourist flows incoming tourism

outgoing tourism


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Forms of tourism

Seaside tourism recreation by the sea, water sports (swimming, rowing,sailing, surfing, windsurfing)

Mountain tourism mountain hiking, climbing, biking

Sport tourism

winter sports skiing, snowboarding, cross-country skiing

summer sports, extreme sports (rafting, paragliding, skydiving, etc.) sport events (world championships)


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Cultural tourism

historical sites, buildings and monuments places of historical events, e.g. battles (Waterloo)

Health tourism spas, fitness, relaxation, wellness

Rural tourismecotourism = besides relaxation people work in farmsrearing animals, participating in farming

processes, i.e. dairying, processing of vines, taking careof horse etc


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Shopping tourism to go for shopping abroad due to lower prices of goods, e.g.from SK to PL, CZ

Business tourism

international/national/regional/local conferences, seminars,business trips, etc.


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An all-year round destination.

Throughout the world,India is perceived as aOctober toApril winterdestination.

Marketing initiativesby both theGovernment and theprivate sector is nowsuccessfullyaddressing &changing thisperception.


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New Tourism Products

Monsoon magic - focus on months from April toOctober

Rural & village tourism - the tourism ministry is laying

special emphasis on infrastructure development invarious rural destinations in India.

Medical tourism - the Indian Healthcare Deliverymarket is estimated at US$ 18.7 billion. The industry is

growing at about 13 per cent annually.

Luxury tourism e.g. Palace on Wheels, Palaces

Adventure tourism with emphasis on eco-tourism


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Benefits of tourism

There has been a positive change in perceptionabout the benefits of tourism in the minds ofplanners, policy makers and as well as stategovernments in India.

Tourism is now being seen as an engine of growth forthe economy and a key employment generator.

Low Capital Investment in the trade.

Imports earn foreign exchange.

Cultural revival/ regeneration


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Ecotourism in Kerala

There has been a majorgrowth in ecotourismthat is sustainable and

environmentally non-invasive.

Resorts are designedusing local labourforces and local

materials. Energy sources are

sustainable: cow dungand wood


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The market for Ecotourism

Ecotourism tendsto be geared to a

young andwealthy market.

Activities aremarketed and lifestyle emphasised.


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GOVERNMENT SCHEME

SCHEME OF FINANCIAL ASSISTANCE TO THE

IHMs/FCIs/IITTM.

LA

RGE REVENUE GENERAT

ING PROJECT

SSCHEME.

APPROVED GUIDELINES FOR FINANCIALASSISTANCE TO STATE GOVERNMENT / UNIONTERRITORY ADMINISTRATIONS FOR ORGANIZINGFAIR AND FESTIVALS AND TOURISM RELATEDEVENTS.


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CONTI

SCHEME FOR PRODUCT/INFRASTRCUTURE

DEVELOPMENT FOR DESTINATIONS AND CIRCUITS.


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OBJECTIVE OF MINISTY OF

TOURISM1 Development of tourism infrastructure in thecountry including niche products.

2 Promotion and marketing to increase the visibility

of Indian tourism sector.

3 Developing HRD infrastructure in the hospitalitysector to meet the growing demand of qualityhuman resource.


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5. Leveraging the Common Wealth Games fordevelopment and promotion of tourism.

Conti

4. Develop hotel accommodation of requisitestandards in the country to meet the growingdemand


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Conti

6. Undertaking surveys, studies and compilation ofstatistics in the field of tourism for policy adviceand knowledge sharing with stakeholders.

7. To facilitate quality of services to tourists in thecountry.


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