Indian Super League social media strategy and communication mix
-
Upload
laxmi-kanwar -
Category
Marketing
-
view
410 -
download
2
description
Transcript of Indian Super League social media strategy and communication mix
![Page 1: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/1.jpg)
- Laxmi Kanwar
![Page 2: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/2.jpg)
ObjectiveRaise awareness about Indian Super League
2014 and generate conversation on social media platforms.
![Page 3: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/3.jpg)
2014 Indian Super League season
12 October 2014 – 20 December 2014
![Page 4: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/4.jpg)
Indian Super League teams
![Page 5: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/5.jpg)
Strategies
![Page 6: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/6.jpg)
Pre-ISLBlog posts by Soccer players.Generating conversation and discussion on
Soccer blog sites on Wordpress, Blogspot etc.Soccer know-how by Soccer experts.“Did you know” facts on Social media sites like
Facebook and Twitter.Interesting videos of past Soccer matches.Facts about various ISL teams and team players.
![Page 7: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/7.jpg)
ISL TicketsOnline tickets.Interesting contests for free and/or discounted
tickets.
![Page 8: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/8.jpg)
During ISLMatch videos on Youtube.Goal of the day video on Youtube and Social Media
sites.Live telecast link promoted on Social Media sites.Contests based on platforms like Snapchat.#ISL trend on twitter. # contest on twitter. Exclusive merchandise distributed through contests.Contests based on live tweets and facebook updates.Contest to meet favorite player or coach.
![Page 9: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/9.jpg)
Post-ISLContest winners meeting their favorite player or
ISL coach and tweeting and posting on facebook about the meet.
Exclusive merchandise distribution to contest winners.
Special invitation to post ISL party to top ISL twitters an influencers.
Posting live on platforms like Snapchat.
![Page 10: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/10.jpg)
Social Media Mix
YoutubeWordpres
s
Blogspot
Snapchat
![Page 11: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/11.jpg)
Measuring SuccessKlout Score.Facebook insights.YouTube insights.Twitter trends and insights- tweet reach.Blog sites insight.Google trends and Analytics.
![Page 12: Indian Super League social media strategy and communication mix](https://reader036.fdocuments.in/reader036/viewer/2022070321/558a2cead8b42acf328b4656/html5/thumbnails/12.jpg)